Who's Accountable

Who put the smoking in that movie? Now, for the first time, you have direct access to the tobacco-promotion track records for every major player in every top-grossing Hollywood film for the last decade and more.

Survey Hollywood’s tobacco trends. Check out the tobacco rankings for producers, directors, actors, and other famous names. Compare the tobacco footprints of America’s biggest entertainment companies. You can even call up individual tobacco profiles and movie reports.

Who's accountable for putting toxic tobacco imagery in the movies that kids see most? Get the facts. Decide for yourself.

Pick a time period: Year-to-date | 1 yr | 3 yrs | 5 yrs | 10 yrs | Since 2002
ALL STUDIOS | Tobacco indicators
Films with smoking Tobacco incidents
average per film
Tobacco impressions
millions
Films with brands
Youth-rated R-rated Youth-rated R-rated Youth-rated R-rated
29% 63% 13 24 1,124 1,078 4
ALL STUDIOS|Total movies with smoking
ALL STUDIOS|Tobacco incidents by rating
ALL STUDIOS|Tobacco impressions by ratings (billions)
ALL STUDIOS|Tobacco incidents per PG-13 movie
ALL STUDIOS|% of PG-13 films with smoking
ALL STUDIOS|% of all films with smoking
ALL STUDIOS | Tobacco indicators
Films with smoking Tobacco incidents
average per film
Tobacco impressions
millions
Films with brands
Youth-rated R-rated Youth-rated R-rated Youth-rated R-rated
38% 74% 7 23 2,858 6,440 1
ALL STUDIOS|Total movies with smoking
ALL STUDIOS|Tobacco incidents by rating
ALL STUDIOS|Tobacco impressions by rating (billions)
ALL STUDIOS|Tobacco incidents per PG-13 movie
ALL STUDIOS|% of PG-13 movies with smoking
ALL STUDIOS|% of all films with smoking
ALL STUDIOS | Tobacco indicators
Films with smoking Tobacco incidents
average per film
Tobacco impressions
millions
Films with brands
Youth-rated R-rated Youth-rated R-rated Youth-rated R-rated
36% 67% 11 27 14,785 15,817 11
ALL STUDIOS|Total movies with smoking
ALL STUDIOS|Tobacco incidents by rating
ALL STUDIOS|Tobacco impressions by rating (billions)
ALL STUDIOS|Tobacco incidents per PG-13 movie
ALL STUDIOS|% of PG-13 movies with smoking
ALL STUDIOS|% of all films with smoking
ALL STUDIOS | Tobacco indicators
Films with smoking Tobacco incidents
average per film
Tobacco impressions
millions
Films with brands
Youth-rated R-rated Youth-rated R-rated Youth-rated R-rated
36% 73% 11 29 40,378 41,084 25
ALL STUDIOS|Total movies with smoking
ALL STUDIOS|Tobacco incidents by rating
ALL STUDIOS|Tobacco impressions by rating (billions)
ALL STUDIOS|Tobacco incidents per PG-13 movie
ALL STUDIOS|% of PG-13 movies with smoking
ALL STUDIOS|% of all films with smoking
ALL STUDIOS | Tobacco indicators
Films with smoking Tobacco incidents
average per film
Tobacco impressions
millions
Films with brands
Youth-rated R-rated Youth-rated R-rated Youth-rated R-rated
40% 74% 11 28 84,338 82,777 64
ALL STUDIOS|Total movies with smoking
ALL STUDIOS|Tobacco incidents by rating
ALL STUDIOS|Tobacco impressions by rating (billions)
ALL STUDIOS|Tobacco incidents per PG-13 movie
ALL STUDIOS|% of PG-13 movies with smoking
ALL STUDIOS|% of all films with smoking
ALL STUDIOS | Tobacco indicators
Films with smoking Tobacco incidents
average per film
Tobacco impressions
millions
Films with brands
Youth-rated R-rated Youth-rated R-rated Youth-rated R-rated
48% 78% 12 33 165,104 134,173 137
ALL STUDIOS|Total movies with smoking
ALL STUDIOS|Tobacco incidents by rating
ALL STUDIOS|Tobacco impressions by rating (billions)
ALL STUDIOS|Tobacco incidents per PG-13 movie
ALL STUDIOS|% of PG-13 movies with smoking
ALL STUDIOS|% of all films with smoking
Film data driven by Thumbs Up! Thumbs Down!, a project of Breathe California