About us

Purpose | Smokefree Movies aims to end the film industry's long usefulness to the tobacco industry's perpetual pursuit of new smokers. Our evidence-based policy solutions are designed to:

  • substantially reduce young audiences' exposure to on-screen smoking
  • create the strong counter-incentives needed to keep Big Tobacco out of entertainment media.

History | Smokefree Movies was begun by Stanton A. Glantz, PhD, professor of medicine at the University of California, San Francisco, in 2001. Prof. Glantz is co-author of The Cigarette Papers and Tobacco Warand director of the UCSF Center for Tobacco Control Research and Education Smokefree Movies works with medical and public health organizations, researchers, government agencies, legal authorities, socially responsible investors, and other partners around the world to improve public policy and film industry practice. It welcomes dialogue with film producers, distributors and exhibitors.  Support | Smokefree Movies has been supported in part by grants from Truth Initative, the Arimathea Fund of the Tides Foundation, the Richard and Rhoda Goldman Fund, the Robert Wood Johnson Foundation and other donors. Our thanks | Of the many across the United States and around the world who further Smokefree Movies strategies and goals, we wish particularly to acknowledge: • Danielle Driscoll, TUTD Program Manager, Breathe California Sacramento Region, whose Thumbs Up! Thumbs Down! project gathers detailed data on the tobacco content of every top-grossing film. Project leaders since 2001 have included Shelley Mitchell, Anne Iaccopucci, Natalie Lanning Renata Atayeva, and Claire Garcia with support provided by Truth Initative. Group photo of TUTD volunteer reviewers at 2015 "Hackademy Awards"

TUTD's volunteer film reviewers | 2015 | Pictured here at TUTD's annual Hackademy Awards event, a team of young people reviews the tobacco content of all top-grossing US films each week. Consistent research protocols and rigorous quality control build the data set driving the global Smokefree Movies campaign. 

• James D. Sargent, MD, professor of pediatrics and of community and family medicine, Geisel School of Medicine at Dartmouth, and co-director of the Cancer Control Research program at Norris Cotton Cancer Center, for his and his colleagues' studies landmark studies of adolescent exposure to on-screen smoking, on several continents. How to find us, in person | Smokefree Movies, UCSF Center for Tobacco Control Research and Education, Suite 366 (Parnassus Level), Kalmanovitz Library, 530 Parnassus Avenue, San Francisco, California 94143-1390. Welcome to 530 Parnassus, UCSF