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Pervasive tobacco imagery in popular shows poses new threat, making youth more prone to e-cigarette use

| Truth Initiative (1 Sep 2020)
Exposure to smoking imagery through episodic [TV] programming triples a young person’s chances of vaping initiation. Read more...

Exclusive: Report finds tobacco imagery persists, and says young viewers turn to vaping

Bill Keveney | USA Today (1 Sep 2020)
When young viewers see smoking on television, it can increase the likelihood they will try e-cigarettes, according to a first-of-its-kind study, part of a new report on tobacco and smoking imagery on TV…[The Truth Initiative report] also finds tobacco and smoking depictions in the most popular shows for young people appear to be rising since the group's first While You Were Streaming reports in 2018 and 2019. Read more...

We are the guinea pigs

Nicole Sperling and Brooks Barnes | The New York Times (13 Aug 2020)
Hollywood has been unable to restart production on its own soundstages in California because of surging infections in the state, plodding negotiations with unions over protocols and the time it takes to get test results. So big movie studios, under pressure to get their production assembly lines running again, have focused on overseas shooting. The “Avatar” sequels are filming again in New Zealand. Sony Pictures has “Uncharted,” its adaptation of a popular video game, going in Berlin. Read more...

Vaping linked to COVID-19 risk in teens and young adults

Erin Digitale | Stanford Medicine (11 Aug 2020)
Among young people who were tested for the virus that causes COVID-19, the research found that those who vaped were five to seven times more likely to be infected than those who did not use e-cigarettes. Read more...

One third of young adults may be at risk … especially if they smoke

Mallory Moench | San Francisco Chronicle (13 Jul 2020)
Smoking was the most common risk factor for severe COVID-19 complications among otherwise largely healthy young people, the study found. Read more...

...Why the tobacco still?

Suraj Nair | Research Matters (30 Jun 2020)
Currently, government intervention in regulating digital content is still minimal. “There is a lack of a governing or certifying body or even a law to regulate the content shown in online platforms,” laments Dr Arora. Read more...

Ghana pushes for movie warnings

| GhanaWeb (16 Jun 2020)
“Because we have banned tobacco advertisement, promotion and sponsorship, the tobacco industry may hide behind the movie industry, brand or social media influencers to indirectly advertise or promote their products. So we expect that anti-tobacco messages are run in movies that depict scenery of tobacco use to also inform or educate the viewers on the harmful effects of tobacco use,” [FDA official Olivia Agyekumwaa Boateng] added. Read more...

Desi cinema as a bad influence

The editors | Livemint (8 Jun 2020)
Researchers from US-based Vital Strategies and Imperial College, London, analysed 300 films from 1994 to 2013, and found that 93% of them had at least one depiction of booze usage, 70% had at least one of tobacco, and 21% of branded fast food. The average movie featured tobacco products four times, alcohol seven times, and the third of those bad habits a little less than half a time. Read more...

Hindi film industry exposed children to alcohol, tobacco, fast-food, says study

Neetu Chandra Sharma | Livemint (8 Jun 2020)
Hindi film industry (Bollywood), in the last two decades, has exposed audience including children to tobacco, alcohol and consumption of fast-food in its films, watching which is associated with initiation of their consumption, a research published in scientific journal PLOS One has stated. The research comes at a time when covid-19 pandemic has led to a surge in media consumption as people sit home and spend more time on their screens for entertainment and games. Read more...

Match lights ire

Sue Dunlevy | The Sunday Mail (Australia) (31 May 2020)
…And there are calls from Quit Victoria to give movies and TV shows depicting smoking higher classifications and include clear, upfront warnings. Read more...