"Every
time the industry releases another movie that depicts smoking,
it does so with full knowledge of the deadly harm it will
bring to the children who watch it."
-
Letter
to media CEOs, Vermont Attorney General William Sorrell,
June 2, 2009
What
you need to know about smoking in movies:
The
tobacco industry has collaborated with Hollywood, including
paid product placement. (more)
The
more smoking kids see on screen, the more likely they
are to become smokers and, later in life, to die from
tobacco-related diseases. (more)
Health
authorities and public health organizations worldwide
have endorsed four policies to save lives - without
censorship. R-rating future smoking would avert 60,000
tobacco deaths a year in the U.S. (more)
The
major studios account for 90% of kids' on-screen tobacco
exposure. But parents can't rely on movie ratings to
protect their kids. The answer? Take action. (more)
Pediatricians
have called movie smoking "the single biggest media
risk to young people." This site gives you the facts
- and the tools - to
take charge.
