AAFP News, 17 Jul 2019 | Smoking imagery study sparks change
Variety, 12 Jul 2019 | 'Gears 5' will exclude...

According to the scientific evidence, if defendants continue their current rating of films with tobacco imagery, defendants’ conduct will kill approximately one million children.
— Forsyth v MPAA et al. (2016)
Let's keep tobacco companies and the greedheads who take their money from bombarding kids with the message that smoking is what cool people do.
— Film critic David Edelstein (2010)
As a truly toxic and addictive product, tobacco has no place in films that are marketed to youth.
— U.N. World Health Organization (2011)
Disney...committed to eliminating smoking from all its movies watched by children. We could save over a million children from premature death if every film studio followed suit.
— U.S. Surgeon General (2015)
Movies with depictions of any tobacco product use should be given a minimum of an R rating.
— American Academy of Pediatrics (2015)