Truth Initiative, 1 Sep 2020 | Pervasive tobacco imagery in popular...
The New York Times, 13 Aug 2020 | We are the guinea pigs

Tob Control , 8 Sep 2020 | Exposure to tobacco imagery in...
J Adolescent Health, 11 Aug 2020 | Association between youth smoking,...
Prev Med, 1 Aug 2020 | Exposure to tobacco content in...

Let's keep tobacco companies and the greedheads who take their money from bombarding kids with the message that smoking is what cool people do.
— Film critic David Edelstein (2010)
We must continue to exploit new opportunities to get cigarettes on screen and into the hands of smokers.
— Philip Morris International (1983)
According to the scientific evidence, if defendants continue their current rating of films with tobacco imagery, defendants’ conduct will kill approximately one million children.
— Forsyth v MPAA et al. (2016)
We're pretty sure nobody bought tickets to 'Rango' because they wanted to see a fox or toad with a cigarette.
— The editors of USA Today (2011)
Disney...committed to eliminating smoking from all its movies watched by children. We could save over a million children from premature death if every film studio followed suit.
— U.S. Surgeon General (2015)