Ontario Lung Association, 23 Feb 2017
Global News, 23 Feb 2017

Let's keep tobacco companies and the greedheads who take their money from bombarding kids with the message that smoking is what cool people do.
— Film critic David Edelstein (2010)
An MPAA policy to give films with smoking an adult (R) rating ... could eliminate youth-rated films as sources of exposure to on-screen tobacco imagery.
— U.S. Surgeon General (2012)
Each time the [film] industry releases another movie that depicts smoking, it does so with the full knowledge of the harm it will bring to children who watch it.
— State Attorneys General (2012)
According to the scientific evidence, if defendants continue their current rating of films with tobacco imagery, defendants’ conduct will kill approximately one million children.
— Forsyth v MPAA et al. (2016)
Disney...committed to eliminating smoking from all its movies watched by children. We could save over a million children from premature death if every film studio followed suit.
— U.S. Surgeon General (2015)