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According to the scientific evidence, if defendants continue their current rating of films with tobacco imagery, defendants’ conduct will kill approximately one million children.
— Forsyth v MPAA et al. (2016)
We must continue to exploit new opportunities to get cigarettes on screen and into the hands of smokers.
— Philip Morris International (1983)
Movies with depictions of any tobacco product use should be given a minimum of an R rating.
— American Academy of Pediatrics (2015)
Disney...committed to eliminating smoking from all its movies watched by children. We could save over a million children from premature death if every film studio followed suit.
— U.S. Surgeon General (2015)
As a truly toxic and addictive product, tobacco has no place in films that are marketed to youth.
— U.N. World Health Organization (2011)