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Let's keep tobacco companies and the greedheads who take their money from bombarding kids with the message that smoking is what cool people do.
— Film critic David Edelstein (2010)
Each time the [film] industry releases another movie that depicts smoking, it does so with the full knowledge of the harm it will bring to children who watch it.
— State Attorneys General (2012)
Movies with depictions of any tobacco product use should be given a minimum of an R rating.
— American Academy of Pediatrics (2015)
As a truly toxic and addictive product, tobacco has no place in films that are marketed to youth.
— U.N. World Health Organization (2011)
Disney...committed to eliminating smoking from all its movies watched by children. We could save over a million children from premature death if every film studio followed suit.
— U.S. Surgeon General (2015)