This chart tracks the amount of smoking and other
tobacco appearances, including advertising, in movies
over the last fifty-two years. Each dot on the graph
shows how often something that glamorizes smoking -
smoking by an actor, or a Marlboro, Camel or other brand's
billboard, for example -- occurred each hour in a random
sample drawn from the twenty top-grossing top films
each year.
Each dot represents one movie. The pattern of dots
(and the yellow trend line) shows that smoking in the
movies fell through the 1950's, 1960s, 1970s, and 1980s,
but shot up in the 1990s -- after the tobacco industry
said that it was no longer placing cigarettes in movies.
Read the research
paper. (List
of movies.)