Viacom

Viacom (NASDAQ: VIA)
1515 Broadway,
New York,
NY
10036
MPAA member company: 
yes
Film labels: 
Paramount Pictures, Paramount Vantage, Paramount Classics, Insurge Pictures, MTV Films, Nickelodeon Movies
Other holdings: 
MTV and VH1, Logo, BET, Nickelodeon, Comedy Central, TV Land, Spike, VIVA, Paramount Television (production)
Top executive: 
Interim President and CEO Thomas E. Dooley
Summary: 
Viacom's Filmed Entertainment division, chiefly Paramount, accounted for 22 percent of the company's $13 billion in 2015 revenue. The studio adopted a policy on tobacco depictions in 2013. After Paramount's films with smoking already in production hit theaters in 2014, youth-rated tobacco incidents and impressions dropped substantially in 2015. But a history of sharp fluctuations, year-to-year, make it hard to tell if Paramount will stick with the program and keep smoking out of the movies kids see most.
Viacom|Share of all tobacco impressions delivered to moviegoers
Viacom | Tobacco indicators
Films with smoking Tobacco incidents
average per film
Tobacco impressions
millions
Films with brands
Youth-rated R-rated Youth-rated R-rated Youth-rated R-rated
75% 0% 14 0 245 0 0
Viacom|Total movies with smoking
Viacom|Tobacco incidents by rating
Viacom|Tobacco impressions by ratings (billions)
Viacom|Tobacco incidents per PG-13 movie
Viacom|% of PG-13 movies with smoking
Viacom|% of all movies with smoking
Viacom|Share of all tobacco impressions delivered to moviegoers
Viacom | Tobacco indicators
Films with smoking Tobacco incidents
average per film
Tobacco impressions
millions
Films with brands
Youth-rated R-rated Youth-rated R-rated Youth-rated R-rated
56% 100% 9 57 301 950 2
Viacom|Total movies with smoking
Viacom|Tobacco incidents by rating
Viacom | Tobacco impressions by ratings (billions)
Viacom | Tobacco incidents per PG-13 movie
Viacom | % of PG-13 movies with smoking
Viacom | % of all movies with smoking
Viacom|Share of all tobacco impressions delivered to moviegoers
Viacom | Tobacco indicators
Films with smoking Tobacco incidents
average per film
Tobacco impressions
millions
Films with brands
Youth-rated R-rated Youth-rated R-rated Youth-rated R-rated
59% 75% 8 32 610 1,193 2
Viacom|Total movies with smoking
Viacom|Tobacco incidents by rating
Viacom | Tobacco impressions by ratings (billions)
Viacom | Tobacco incidents per PG-13 movie
Viacom | % of PG-13 movies with smoking
Viacom | % of all movies with smoking
Viacom|Share of all tobacco impressions delivered to moviegoers
Viacom | Tobacco indicators
Films with smoking Tobacco incidents
average per film
Tobacco impressions
millions
Films with brands
Youth-rated R-rated Youth-rated R-rated Youth-rated R-rated
45% 80% 7 34 2,590 4,201 3
Viacom|Total movies with smoking
Viacom|Tobacco incidents by rating
Viacom|Tobacco impressions by ratings (billions)
Viacom|Tobacco incidents per PG-13 movie
Viacom|% of PG-13 movies with smoking
Viacom|% of all movies with smoking
Viacom|Share of all tobacco impressions delivered to moviegoers
Viacom | Tobacco indicators
Films with smoking Tobacco incidents
average per film
Tobacco impressions
millions
Films with brands
Youth-rated R-rated Youth-rated R-rated Youth-rated R-rated
40% 67% 11 29 12,046 10,628 6
Viacom|Total movies with smoking
Viacom|Tobacco incidents by rating
Viacom|Tobacco impressions by ratings (billions)
Viacom|Tobacco incidents per PG-13 movie
Viacom|% of PG-13 movies with smoking
Viacom|% of all movies with smoking
Viacom|Share of all tobacco impressions delivered to moviegoers
Viacom | Tobacco indicators
Films with smoking Tobacco incidents
average per film
Tobacco impressions
millions
Films with brands
Youth-rated R-rated Youth-rated R-rated Youth-rated R-rated
50% 80% 13 34 23,896 15,282 17
Viacom|Total movies with smoking
Viacom|Tobacco incidents by rating
Viacom|Tobacco impressions by ratings (billions)
Viacom|Tobacco incidents per PG-13 movie
Viacom|% of PG-13 movies with smoking
Viacom|% of all movies with smoking
Film data driven by Thumbs Up! Thumbs Down!, a project of Breathe California