Sony

Sony Corporation (XNYS: SNE)
25 Madison Avenue,
New York,
NY
10010
MPAA member company: 
yes
Film labels: 
Sony Pictures, Sony Classics, Columbia, TriStar, Screen Gems
Other holdings: 
Sony cameras; PlayStation; Xperia smartphones and tablets, Sony televisions and music devices; Sony Music and Sony Pictures Television (production)
Top executive: 
President and CEO Kazuo Hirai
Summary: 
Sony Pictures Entertainment, the movie studio division of Japan-based Sony Corporation, had $8.3 billion in sales in FY 2016 — 12 percent of the parent company’s $72 billion revenue. Sony published its first internal policy on tobacco depictions at the end of 2012. Sony films have accounted for 15 percent of all tobacco impressions delivered to US theater audiences since 2002. Youth-rated exposures exploded in 2014 before falling off in 2015. Long smokier than the rest of the film industry, is Sony finally heeding the evidence of harm?
Sony|Share of all tobacco impressions delivered to moviegoers
Sony | Tobacco indicators
Films with smoking Tobacco incidents
average per film
Tobacco impressions
millions
Films with brands
Youth-rated R-rated Youth-rated R-rated Youth-rated R-rated
33% 100% 16 93 616 3,677 0
Sony|Total movies with smoking
Sony|Tobacco incidents by rating
Sony|Tobacco impressions by ratings (billions)
Sony|Tobacco incidents per PG-13 movie
Sony|% of PG-13 movies with smoking
Sony|% of all movies with smoking
Sony|Share of all tobacco impressions delivered to moviegoers
Sony | Tobacco indicators
Films with smoking Tobacco incidents
average per film
Tobacco impressions
millions
Films with brands
Youth-rated R-rated Youth-rated R-rated Youth-rated R-rated
36% 100% 9 39 379 636 0
Sony|Total movies with smoking
Sony|Tobacco incidents by rating
Sony | Tobacco impressions by ratings (billions)
Sony | Tobacco incidents per PG-13 movie
Sony | % of PG-13 movies with smoking
Sony | % of all movies with smoking
Sony|Share of all tobacco impressions delivered to moviegoers
Sony | Tobacco indicators
Films with smoking Tobacco incidents
average per film
Tobacco impressions
millions
Films with brands
Youth-rated R-rated Youth-rated R-rated Youth-rated R-rated
45% 93% 14 54 2,997 6,424 3
Sony|Total movies with smoking
Sony|Tobacco incidents by rating
Sony | Tobacco impressions by ratings (billions)
Sony | Tobacco incidents per PG-13 movie
Sony | % of PG-13 movies with smoking
Sony | % of all movies with smoking
Sony|Share of all tobacco impressions delivered to moviegoers
Sony | Tobacco indicators
Films with smoking Tobacco incidents
average per film
Tobacco impressions
millions
Films with brands
Youth-rated R-rated Youth-rated R-rated Youth-rated R-rated
47% 86% 12 41 5,351 12,924 5
Sony|Total movies with smoking
Sony|Tobacco incidents by rating
Sony|Tobacco impressions by ratings (billions)
Sony|Tobacco incidents per PG-13 movie
Sony|% of PG-13 movies with smoking
Sony|% of all movies with smoking
Sony|Share of all tobacco impressions delivered to moviegoers
Sony | Tobacco indicators
Films with smoking Tobacco incidents
average per film
Tobacco impressions
millions
Films with brands
Youth-rated R-rated Youth-rated R-rated Youth-rated R-rated
52% 72% 13 36 14,590 17,283 15
Sony|Total movies with smoking
Sony|Tobacco incidents by rating
Sony|Tobacco impressions by ratings (billions)
Sony|Tobacco incidents per PG-13 movie
Sony|% of PG-13 movies with smoking
Sony|% of all movies with smoking
Sony|Share of all tobacco impressions delivered to moviegoers
Sony | Tobacco indicators
Films with smoking Tobacco incidents
average per film
Tobacco impressions
millions
Films with brands
Youth-rated R-rated Youth-rated R-rated Youth-rated R-rated
58% 74% 15 34 30,144 20,762 25
Sony|Total movies with smoking
Sony|Tobacco incidents by rating
Sony|Tobacco impressions by ratings (billions)
Sony|Tobacco incidents per PG-13 movie
Sony|% of PG-13 movies with smoking
Sony|% of all movies with smoking
Film data driven by Thumbs Up! Thumbs Down!, a project of Breathe California