Independents

Independents
MPAA member company: 
no
Summary: 
Independent film producer-distributers are not allied with the major studios in the MPAA, but accept the MPAA's film ratings. Some independents survive only briefly. Others finance slates of films by going public, hitting up hedge funds, or exciting the interest of mid-size media companies. Independents profit by making lower-budget films for niche audiences. Together, the indies release more top-grossing films than any of the major studios. They've also accounted for 37 percent of all kid-rated smoking films over the past five years. This page charts data from all the indies. We also offer close-ups of the four biggest.
Independents|Share of all tobacco impressions delivered to moviegoers
Independents | Tobacco indicators
Films with smoking Tobacco incidents
average per film
Tobacco impressions
millions
Films with brands
Youth-rated R-rated Youth-rated R-rated Youth-rated R-rated
25% 100% 2 93 15 870 1
Independents|Total movies with smoking
Independents|Tobacco incidents by rating
Independents|Tobacco impressions by ratings (billions)
Independents|Tobacco incidents per PG-13 movie
Independents|% of PG-13 movies with smoking
Independents|% of all movies with smoking
Independents|Share of all tobacco impressions delivered to moviegoers
Independents | Tobacco indicators
Films with smoking Tobacco incidents
average per film
Tobacco impressions
millions
Films with brands
Youth-rated R-rated Youth-rated R-rated Youth-rated R-rated
24% 70% 3 39 310 2,184 5
Independents|Total movies with smoking
Independents|Tobacco incidents by rating
Independents | Tobacco impressions by ratings (billions)
Independents | Tobacco incidents per PG-13 movie
Independents | % of PG-13 movies with smoking
Independents | % of all movies with smoking
Independents|Share of all tobacco impressions delivered to moviegoers
Independents | Tobacco indicators
Films with smoking Tobacco incidents
average per film
Tobacco impressions
millions
Films with brands
Youth-rated R-rated Youth-rated R-rated Youth-rated R-rated
40% 78% 6 39 820 4,305 7
Independents|Total movies with smoking
Independents|Tobacco incidents by rating
Independents | Tobacco impressions by ratings (billions)
Independents | Tobacco incidents per PG-13 movie
Independents | % of PG-13 movies with smoking
Independents | % of all movies with smoking
Independents|Share of all tobacco impressions delivered to moviegoers
Independents | Tobacco indicators
Films with smoking Tobacco incidents
average per film
Tobacco impressions
millions
Films with brands
Youth-rated R-rated Youth-rated R-rated Youth-rated R-rated
43% 78% 13 37 6,417 7,110 11
Independents|Total movies with smoking
Independents|Tobacco incidents by rating
Independents|Tobacco impressions by ratings (billions)
Independents|Tobacco incidents per PG-13 movie
Independents|% of PG-13 movies with smoking
Independents|% of all movies with smoking
Independents|Share of all tobacco impressions delivered to moviegoers
Independents | Tobacco indicators
Films with smoking Tobacco incidents
average per film
Tobacco impressions
millions
Films with brands
Youth-rated R-rated Youth-rated R-rated Youth-rated R-rated
49% 80% 13 33 11,407 18,169 23
Independents|Total movies with smoking
Independents|Tobacco incidents by rating
Independents|Tobacco impressions by ratings (billions)
Independents|Tobacco incidents per PG-13 movie
Independents|% of PG-13 movies with smoking
Independents|% of all movies with smoking
Independents|Share of all tobacco impressions delivered to moviegoers
Independents | Tobacco indicators
Films with smoking Tobacco incidents
average per film
Tobacco impressions
millions
Films with brands
Youth-rated R-rated Youth-rated R-rated Youth-rated R-rated
55% 83% 14 35 28,055 33,179 41
Independents|Total movies with smoking
Independents|Tobacco incidents by rating
Independents|Tobacco impressions by ratings (billions)
Independents|Tobacco incidents per PG-13 movie
Independents|% of PG-13 movies with smoking
Independents|% of all movies with smoking
Film data driven by Thumbs Up! Thumbs Down!, a project of Breathe California