Disney
The Walt Disney Company (NYSE: DIS)
MPAA member company:
yes
Film labels:
Disney, Lucasfilm, Marvel, Pixar, Fox, Touchstone
Other holdings:
ABC, ESPN, Disney Channel, A&E, TV/radio stations, cruise line, theme parks worldwide. In December 2017, Disney announced it will acquire 20th Century Fox studio and other 21st Century Fox entertainment divisions.
Top executive:
CEO Robert Iger
Summary:
Movies contributed $10 billion (17%) of Disney's $59.4 billion in 2018 sales revenue. The company's tobacco content started to drop in 2005, after Disney adopted a policy 'discouraging' tobacco in its movies and sold its chain-smoking Miramax division. In 2015, Disney strengthened its policy, pledging that no cigarettes will appear in kid-rated films from Disney, Lucasfilm, Marvel and Pixar. However, Disney's purchase of 20th Century Fox studio assets in March 2019 added hundreds of movies with smoking to Disney's film library. In fact, it appears to make "smokefree" Disney one of today's smokiest media companies.
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Year-to-date|1 yr|3 yrs|5 yrs|10 yrs|Since 2002
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| Films with smoking | Tobacco incidents average per film |
Tobacco impressions millions |
Films with brands | |||||
| Youth-rated | R-rated | Youth-rated | R-rated | Youth-rated | R-rated | |||
| 0% | 0% | 0 | 0 | 0 | 0 | 0 | ||
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| Films with smoking | Tobacco incidents average per film |
Tobacco impressions millions |
Films with brands | |||||
| Youth-rated | R-rated | Youth-rated | R-rated | Youth-rated | R-rated | |||
| 21% | 67% | 4 | 12 | 915 | 89 | 0 | ||
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| Films with smoking | Tobacco incidents average per film |
Tobacco impressions millions |
Films with brands | |||||
| Youth-rated | R-rated | Youth-rated | R-rated | Youth-rated | R-rated | |||
| 26% | 89% | 11 | 43 | 5,897 | 1,649 | 0 | ||
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| Films with smoking | Tobacco incidents average per film |
Tobacco impressions millions |
Films with brands | |||||
| Youth-rated | R-rated | Youth-rated | R-rated | Youth-rated | R-rated | |||
| 22% | 89% | 8 | 30 | 7,011 | 3,339 | 1 | ||
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| Films with smoking | Tobacco incidents average per film |
Tobacco impressions millions |
Films with brands | |||||
| Youth-rated | R-rated | Youth-rated | R-rated | Youth-rated | R-rated | |||
| 22% | 89% | 9 | 27 | 23,093 | 9,041 | 1 | ||
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| Films with smoking | Tobacco incidents average per film |
Tobacco impressions millions |
Films with brands | |||||
| Youth-rated | R-rated | Youth-rated | R-rated | Youth-rated | R-rated | |||
| 33% | 82% | 8 | 30 | 37,948 | 18,493 | 14 | ||
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Tobacco depiction policies
Learn about company policies on smoking in movies — including loopholes
Contact...
500 S. Buena Vista Street
Phone:
+1 (818) 560-1000
Fax:
+1 (818) 560-1930
Smokiest PG-13 film...
