Disney
The Walt Disney Company (NYSE: DIS)
MPAA member company:
yes
Film labels:
Disney, Lucasfilm, Marvel, Pixar, Fox, Touchstone
Other holdings:
ABC, ESPN, Disney Channel, A&E, TV/radio stations, cruise line, theme parks worldwide. In December 2017, Disney announced it will acquire 20th Century Fox studio and other 21st Century Fox entertainment divisions.
Top executive:
Chairman Robert Iger
Summary:
In 2019, Disney led the industry with 40 percent of ticket sales. The company's tobacco content started to drop in 2005, after Disney adopted a policy "discouraging" tobacco in its movies and sold its chain-smoking Miramax division. In 2015, Disney strengthened its policy, pledging that no cigarettes will appear in kid-rated films from Disney, Lucasfilm, Marvel and Pixar. However, Disney's purchase of Fox studio assets in March 2019 made "smokefree" Disney one of today's smokiest media companies. That poses a challenge not only for future productions under the Twentieth Century Studio and Searchlight banners, but when flogging Fox films on Disney's Hulu streamer.
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Year-to-date|1 yr|3 yrs|5 yrs|10 yrs|Since 2002
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| Films with smoking | Tobacco incidents average per film |
Tobacco impressions millions |
Films with brands | |||||
| Youth-rated | R-rated | Youth-rated | R-rated | Youth-rated | R-rated | |||
| 0% | 0% | 0 | 0 | 0 | 0 | 0 | ||
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| Films with smoking | Tobacco incidents average per film |
Tobacco impressions millions |
Films with brands | |||||
| Youth-rated | R-rated | Youth-rated | R-rated | Youth-rated | R-rated | |||
| 0% | 0% | 0 | 0 | 0 | 0 | 0 | ||
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| Films with smoking | Tobacco incidents average per film |
Tobacco impressions millions |
Films with brands | |||||
| Youth-rated | R-rated | Youth-rated | R-rated | Youth-rated | R-rated | |||
| 18% | 50% | 3 | 9 | 941 | 89 | 0 | ||
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| Films with smoking | Tobacco incidents average per film |
Tobacco impressions millions |
Films with brands | |||||
| Youth-rated | R-rated | Youth-rated | R-rated | Youth-rated | R-rated | |||
| 21% | 88% | 9 | 34 | 6,170 | 3,146 | 1 | ||
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| Films with smoking | Tobacco incidents average per film |
Tobacco impressions millions |
Films with brands | |||||
| Youth-rated | R-rated | Youth-rated | R-rated | Youth-rated | R-rated | |||
| 20% | 86% | 8 | 27 | 18,516 | 8,859 | 1 | ||
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| Films with smoking | Tobacco incidents average per film |
Tobacco impressions millions |
Films with brands | |||||
| Youth-rated | R-rated | Youth-rated | R-rated | Youth-rated | R-rated | |||
| 33% | 82% | 8 | 30 | 38,384 | 18,493 | 14 | ||
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Tobacco depiction policies
Learn about company policies on smoking in movies — including loopholes
Contact...
500 S. Buena Vista Street
Phone:
+1 (818) 560-1000
Fax:
+1 (818) 560-1930
Smokiest PG-13 film...
The business case for smokefree media
Hollywood has made COVID-19 worse. We have a better business idea. Going smokefree must become part of Hollywood's pandemic recovery plan. Download now!