Disney

The Walt Disney Company (NYSE: DIS)

MPAA member company:

yes

Film labels:

Disney, Lucasfilm, Marvel, Pixar, Fox, Touchstone

Other holdings:

ABC, ESPN, Disney Channel, A&E, TV/radio stations, cruise line, theme parks worldwide. In December 2017, Disney announced it will acquire 20th Century Fox studio and other 21st Century Fox entertainment divisions.

Top executive:

CEO Robert Iger

Summary:

Movies contributed $10 billion (17%) of Disney's $59.4 billion in 2018 sales revenue. The company's tobacco content started to drop in 2005, after Disney adopted a policy 'discouraging' tobacco in its movies and sold its chain-smoking Miramax division. In 2015, Disney strengthened its policy, pledging that no cigarettes will appear in kid-rated films from Disney, Lucasfilm, Marvel and Pixar. However, Disney's purchase of 20th Century Fox studio assets in March 2019 adds hundreds of movies with smoking to Disney's film library. In fact it appears to make "smokefree" Disney the smokiest media company. We'll update Who's Accountable company listings this fall. Meanwhile, 2019 Fox films will be credited to Disney.

Pick a time period: Year-to-date|1 yr|3 yrs|5 yrs|10 yrs|Since 2002

Disney\|Share of all tobacco impressions delivered to moviegoers

Disney \| Tobacco indicators
Films with smoking		Tobacco incidents average per film		Tobacco impressions millions		Films with brands
Youth-rated	R-rated	Youth-rated	R-rated	Youth-rated	R-rated	Films with brands
25%	50%	3	7	401	17	0

|Total movies with smoking

|Tobacco incidents by rating

|Tobacco impressions by ratings (billions)

|Tobacco incidents per PG-13 movie

|% of PG-13 movies with smoking

|% of all movies with smoking

Disney\|Share of all tobacco impressions delivered to moviegoers

Disney \| Tobacco indicators
Films with smoking		Tobacco incidents average per film		Tobacco impressions millions		Films with brands
Youth-rated	R-rated	Youth-rated	R-rated	Youth-rated	R-rated	Films with brands
0%	0%	0	0	0	0	0

|Total movies with smoking

|Tobacco incidents by rating

Tobacco impressions by ratings (billions)

Tobacco incidents per PG-13 movie

% of PG-13 movies with smoking

% of all movies with smoking

Disney\|Share of all tobacco impressions delivered to moviegoers

Disney \| Tobacco indicators
Films with smoking		Tobacco incidents average per film		Tobacco impressions millions		Films with brands
Youth-rated	R-rated	Youth-rated	R-rated	Youth-rated	R-rated	Films with brands
10%	50%	1	7	401	17	0

|Total movies with smoking

|Tobacco incidents by rating

Tobacco impressions by ratings (billions)

Tobacco incidents per PG-13 movie

% of PG-13 movies with smoking

% of all movies with smoking

Disney\|Share of all tobacco impressions delivered to moviegoers

Disney \| Tobacco indicators
Films with smoking		Tobacco incidents average per film		Tobacco impressions millions		Films with brands
Youth-rated	R-rated	Youth-rated	R-rated	Youth-rated	R-rated	Films with brands
12%	50%	3	7	1,477	17	0

|Total movies with smoking

|Tobacco incidents by rating

|Tobacco impressions by ratings (billions)

|Tobacco incidents per PG-13 movie

|% of PG-13 movies with smoking

|% of all movies with smoking

Disney\|Share of all tobacco impressions delivered to moviegoers

Disney \| Tobacco indicators
Films with smoking		Tobacco incidents average per film		Tobacco impressions millions		Films with brands
Youth-rated	R-rated	Youth-rated	R-rated	Youth-rated	R-rated	Films with brands
12%	75%	4	9	9,907	65	1

|Total movies with smoking

|Tobacco incidents by rating

|Tobacco impressions by ratings (billions)

|Tobacco incidents per PG-13 movie

|% of PG-13 movies with smoking

|% of all movies with smoking

Disney\|Share of all tobacco impressions delivered to moviegoers

Disney \| Tobacco indicators
Films with smoking		Tobacco incidents average per film		Tobacco impressions millions		Films with brands
Youth-rated	R-rated	Youth-rated	R-rated	Youth-rated	R-rated	Films with brands
26%	87%	5	42	15,216	3,041	2