Disney

The Walt Disney Company (NYSE: DIS)
MPAA member company: 
yes
Film labels: 
Disney, Lucasfilm, Marvel, Pixar, Fox, Touchstone
Other holdings: 
ABC, ESPN, Disney Channel, A&E, TV/radio stations, cruise line, theme parks worldwide. In December 2017, Disney announced it will acquire 20th Century Fox studio and other 21st Century Fox entertainment divisions.
Top executive: 
Chairman Robert Iger
Summary: 
In 2019, Disney led the industry with 40 percent of ticket sales. The company's tobacco content started to drop in 2005, after Disney adopted a policy "discouraging" tobacco in its movies and sold its chain-smoking Miramax division. In 2015, Disney strengthened its policy, pledging that no cigarettes will appear in kid-rated films from Disney, Lucasfilm, Marvel and Pixar. However, Disney's purchase of Fox studio assets in March 2019 made "smokefree" Disney one of today's smokiest media companies. That poses a challenge not only for future productions under the Twentieth Century Studio and Searchlight banners, but when flogging Fox films on Disney's Hulu streamer.
Disney|Share of all tobacco impressions delivered to moviegoers
Disney | Tobacco indicators
Films with smoking Tobacco incidents
average per film
Tobacco impressions
millions
Films with brands
Youth-rated R-rated Youth-rated R-rated Youth-rated R-rated
0% 0% 0 0 0 0 0
Disney|Total movies with smoking
Disney|Tobacco incidents by rating
Disney|Tobacco impressions by ratings (billions)
Disney|Tobacco incidents per PG-13 movie
Disney|% of PG-13 movies with smoking
Disney|% of all movies with smoking
Disney|Share of all tobacco impressions delivered to moviegoers
Disney | Tobacco indicators
Films with smoking Tobacco incidents
average per film
Tobacco impressions
millions
Films with brands
Youth-rated R-rated Youth-rated R-rated Youth-rated R-rated
21% 67% 4 12 941 89 0
Disney|Total movies with smoking
Disney|Tobacco incidents by rating
Disney | Tobacco impressions by ratings (billions)
Disney | Tobacco incidents per PG-13 movie
Disney | % of PG-13 movies with smoking
Disney | % of all movies with smoking
Disney|Share of all tobacco impressions delivered to moviegoers
Disney | Tobacco indicators
Films with smoking Tobacco incidents
average per film
Tobacco impressions
millions
Films with brands
Youth-rated R-rated Youth-rated R-rated Youth-rated R-rated
25% 80% 10 39 5,922 1,649 0
Disney|Total movies with smoking
Disney|Tobacco incidents by rating
Disney | Tobacco impressions by ratings (billions)
Disney | Tobacco incidents per PG-13 movie
Disney | % of PG-13 movies with smoking
Disney | % of all movies with smoking
Disney|Share of all tobacco impressions delivered to moviegoers
Disney | Tobacco indicators
Films with smoking Tobacco incidents
average per film
Tobacco impressions
millions
Films with brands
Youth-rated R-rated Youth-rated R-rated Youth-rated R-rated
21% 85% 8 29 7,037 3,339 1
Disney|Total movies with smoking
Disney|Tobacco incidents by rating
Disney|Tobacco impressions by ratings (billions)
Disney|Tobacco incidents per PG-13 movie
Disney|% of PG-13 movies with smoking
Disney|% of all movies with smoking
Disney|Share of all tobacco impressions delivered to moviegoers
Disney | Tobacco indicators
Films with smoking Tobacco incidents
average per film
Tobacco impressions
millions
Films with brands
Youth-rated R-rated Youth-rated R-rated Youth-rated R-rated
22% 87% 9 27 23,119 9,041 1
Disney|Total movies with smoking
Disney|Tobacco incidents by rating
Disney|Tobacco impressions by ratings (billions)
Disney|Tobacco incidents per PG-13 movie
Disney|% of PG-13 movies with smoking
Disney|% of all movies with smoking
Disney|Share of all tobacco impressions delivered to moviegoers
Disney | Tobacco indicators
Films with smoking Tobacco incidents
average per film
Tobacco impressions
millions
Films with brands
Youth-rated R-rated Youth-rated R-rated Youth-rated R-rated
33% 82% 8 30 38,384 18,493 14
Disney|Total movies with smoking
Disney|Tobacco incidents by rating
Disney|Tobacco impressions by ratings (billions)
Disney|Tobacco incidents per PG-13 movie
Disney|% of PG-13 movies with smoking
Disney|% of all movies with smoking