An ad summing up the five Smokefree Movies policy goals – (1) R rating films with smoking (with two limited exceptions), (2) Certification of no payoffs for smoking, (3) Require anti-smoking ads, (4) Stop identifying brands, and (5) End subsidies for movies with smoking – is running in Variety and Hollywood Reporter tomorrow, October 11, 2016.
This ad, together with earlier ads on the...
Every two years, 180 nations meet for the Conference of the Parties (COP) to review progress and problems in implementing the WHO Framework Convention on Tobacco Control (FCTC) and develop new guidelines and protocols.
Implementing guidelines for FCTC Article 13 (Advertising and Promotion) consider smoking in movies —paid-...
The hearing, previously scheduled for October 27, has been moved to October 28, 2016, at 1:30 pm in Federal Court in San Francisco.
Learn more about the case here.
Baby can breathe easier. The latest Bridget Jones episode, Bridget Jones's Baby (R, Comcast, 2016), is smokefree. That's a sharp change from 2004's Bridget Jones: The Edge of Reason, when Renee Zellweger and seven smoking co-stars delivered 570 million tobacco impressions to domestic moviegoers.
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The latest re-make of The Magnificent Seven (Sony) is "Rated PG-13 for extended and intense sequences of Western violence, and for historical smoking, some language and suggestive material.”
On September 15, 2016, the defendants filed the final brief responding defending themselves against allegations that their ratings system defrauds the public by representing it as something that parents can rely on to select appropriate movies for their kids.
Hollywood Reporter published a good story summarizing both sides' arguments, which is available here...
All These Sleepless Nights — Rated R for language and smoking throughout, drug use and some sexuality/graphic nudity. Rating certificate #50675. Source: MPAA Rating Bulletin #2442 (14 September 2016)
Disney has a firm policy about on-screen smoking, except for DreamWorks movies carrying its Touchstone label.
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The second of our three ads summarizing the Smokefree Movies issue ran yesterday, 6 September 2016, in Variety and Hollywood Reporter. The first ad summarized the history of Big Tobacco’s relationship with Hollywood and this ad summarizes the science behind the Surgeon General, WHO’s and other authorities’ conclusion that onscreen smoking causes...
A tobacco control advocate passed along this email, dated 30 August 2016:
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Subject: Opportunities for e-cigarette companies in TV and film [MARKETING]
We are representing a Hollywood feature film which offers really great featured product placement for an electronic cigarette partner. If you aren’t the primary point we should be speaking with, I’d greatly appreciate your updating me to who is the...
