 The fact is stunning. Hollywood movies are now the primary recruiter of new young smokers in the United States. Getting the tobacco out of youth-rated movies — voluntarily, without government involvement — is the single easiest, cheapest, most effective thing we can do to extend the lives of this generation.
Get your audience or organization ready for action!
SCREEN OUT! PARENTS' CAMPAIGN
Screen Out! is a survival kit for families and communities. It gives you the facts, the tools and the strategy to protect your kids and clear tobacco out of tomorrow’s kid-rated movies.
NEW! DVDanger ACTION KIT
 DVDanger alerts parents and top video retailers to hazardous, unlabeled, kid-rated DVDs that promote tobacco. Download kit with 2006-7 movie list, fact sheet, sample retailer letter and more. Essential safety information the studios won't give you — just in time for the shopping season.VIDEO | DOWNLOAD | DVD
120,000 Lives a Year (2006) Nine-minute video highlights one of the most urgent health challenges of the 21st Century, from the history of paid product placement to the May, 2004 U.S. Senate hearing, scientific research confirming the problem, growing youth activism, and the reasonable, effective four-step Smoke Free Movies solution endorsed by  leading health groups. DVD or download, PC or Mac.
Download now: YouTube | Windows Media (59mb) | QuickTime (53mb) | Real Player (29mb)
VIDEO DOWNLOAD
The Whole World is Watching (2005) Cameras take to the streets around the globe to capture the largest generation in world history talking about U.S. movies — and smoking. It’s raw and real.
Download now: Windows Media | Quicktime | Real Player (7 mb)
Taking the Message to Hollywood: International Day of Action 2005 Two rolling billboards hit the streets at the 2005 Oscars®. L.A. County public health director Jonathan Fielding, MD, tells it straight. Are the studios listening?
Download now: Windows Media | Quicktime | Real Player (7 mb)
Free DVD: Email or write: Smoke Free Movies DVD, Suite 366 Library, University of California, San Francisco, CA 94143-1390. (The DVD includes all three videos and Screen Out!)
ADS
All Smoke Free Movies ads are available — free — for use as flyers and posters orto run in newsletters and school newspapers. Check them out.
Press-ready material with the "Whole World is Watching" theme is available in a range of sizes. | English | Spanish | French | Contact us to discuss your plans.
POWERPOINT ON THE CAMPAIGN
“Smoke Free Movies: Changing Hollywood from the outside and the inside” (Updated 2005) Twenty-nine scripted slides present an overview of smoking in movies; Smoke Free Movies’ public challenge to the studios and their corporate parents; and the four policy solutions. In Powerpoint for Mac and PC.
Download now: Powerpoint presentation (1.3mb)
POWERPOINT ON THE SCIENCE
“How Hollywood Hooks Kids: The effects of seeing movies on smoking” (2004) Clear and compelling presentation of landmark research by James D. Sargent, MD, and colleagues at Dartmouth Medical School. How do we know that smoking in movies is the primary recruiter of new young U.S. smokers? Two years and two thousand teens tell us what Hollywood and Big Tobacco already know. In Powerpoint for Mac and PC.
Download now: Powerpoint presentation (1.9mb)
FACT SHEETS
 11 x 17 Spread (2007) Based on the poster presented at the 2007 National Conference on Tobacco or Health in Minneapolis, this resource sums up the science, the R-rating solution, and the studios' current positions. Download PDF.
One Pager (2006) One page handout summarizes key facts, organizational support, and the four Smoke Free Movies policy solutions. Download PDF.
“International Impact” (2005) Tobacco companies are battling for new markets overseas. Will smoking in U.S. movies targetting the same young audiences contribute to tens of millions of deaths? Download PDF.
“Solutions” (2004) Describes four policy solutions developed by Smoke Free Movies and endorsed by leading health groups. Download PDF.
 New York State youth were the first to take aim at smoking movies. Download the 2004-5 Reality Check Action Guide.
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“Has the movie industry moved to protect children?” (2004) Two-page handout highlights the issues. Download PDF.
BOOK
"Hollywood Speaks Out on Tobacco" by Curtis Mekemson is a collection of celebrity quotes from and about celebrities who smoke, reflecting their personal perspectives on tobacco and the true reality of tobacco use, which often stands in stark contrast to how they present smoking on screen. [Details]
DVD OF SMOKING CLIPS
“Something Stinks in Hollywood” (2005) Menu-driven DVD includes fifty smoking scenes from recent movies organized by theme; printable discussion guide; background information about smoking in movies and its impact; and ideas students can use to end smoking in youth-rated movies. Designed for the classroom, movie samples and graphic charts are provocative for any audience exploring the power of tobacco imagery. DVD only. $139 in New Mexico, $169 elsewhere. For ordering info, email the New Mexico Media Literacy Project: products@nmmlp.org
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