From New York to New Zealand, from Bollywood to Hollywood, parents around the world say the film industry fails our kids.

The fourth annual International Week of Action on Movies and Smoking wil be from February 17- 24, 2008, again to correspond with Oscar® week in Hollywood.

There’s no better time for parents and young people in more than twenty countries to tell the film industry to stop doing the tobacco industry’s dirty work. Press events, ad campaigns, rolling billboards, theater slides and broadcast video all send the same message: parents aim to halt the most powerful single recruiter of new young smokers.

• Write studio parent companies Disney, Time Warner and Sony.

• Sign the online global petition.

• Explore this web site for facts and action strategies.

Theater slides, newspaper ads and rolling billboards mark 2006 International Day of Action.

What kids around the world are saying! "Whole World is Watching" video | Windows Media | Quicktime | Real | (8 mb) Cameras took to the streets around the globe to capture the feelings of the largest generation in world history. It’s raw. It’s real.

GLOBAL REPORTS

• World Health Organization (WHO) supports Smoke Free Movies worldwide.
• New Indian study finds smoking exploded and display of Philip Morris and BAT brands almost tripled in Bollywood films after India banned tobacco ads in other media.
• Time Warner films promoted British American Tobacco (BAT) in Nigeria | 1 | 2
• How Philip Morris used film placement to open Japanese market.

“Taking It to Hollywood: International Day of Action 2005” video! Two rolling billboards hit the streets at the 2005 Oscars ®. L.A. County public health director Jonathan Fielding, MD, tells it straight. Are the studios listening? | Windows Media | Quicktime | Real | (7 mb)