Who's Accountable

Who put the smoking in that movie? Now, for the first time, you have direct access to the tobacco-promotion track records for every major player in every top-grossing Hollywood film for the last decade and more.

Survey Hollywood’s tobacco trends. Check out the tobacco rankings for producers, directors, actors, and other famous names. Compare the tobacco footprints of America’s biggest entertainment companies. You can even call up individual tobacco profiles and movie reports.

Who's accountable for putting toxic tobacco imagery in the movies that kids see most? Get the facts. Decide for yourself.

Pick a time period: Year-to-date | 1 yr | 3 yrs | 5 yrs | 10 yrs | Since 2002

ALL STUDIOS \| Tobacco indicators
Films with smoking		Tobacco incidents average per film		Tobacco impressions millions		Films with brands
Youth-rated	R-rated	Youth-rated	R-rated	Youth-rated	R-rated	Films with brands
41%	71%	9	35	2,258	5,201	4

|Total movies with smoking

|Tobacco incidents by rating

|Tobacco impressions by ratings (billions)

|Tobacco incidents per PG-13 movie

|% of PG-13 films with smoking

|% of all films with smoking

ALL STUDIOS \| Tobacco indicators
Films with smoking		Tobacco incidents average per film		Tobacco impressions millions		Films with brands
Youth-rated	R-rated	Youth-rated	R-rated	Youth-rated	R-rated	Films with brands
26%	67%	8	48	4,473	11,905	10

|Total movies with smoking

|Tobacco incidents by rating

|Tobacco impressions by rating (billions)

|Tobacco incidents per PG-13 movie

|% of PG-13 movies with smoking

|% of all films with smoking

ALL STUDIOS \| Tobacco indicators
Films with smoking		Tobacco incidents average per film		Tobacco impressions millions		Films with brands
Youth-rated	R-rated	Youth-rated	R-rated	Youth-rated	R-rated	Films with brands
34%	71%	8	35	9,590	23,526	15

|Total movies with smoking

|Tobacco incidents by rating

|Tobacco impressions by rating (billions)

|Tobacco incidents per PG-13 movie

|% of PG-13 movies with smoking

|% of all films with smoking

ALL STUDIOS \| Tobacco indicators
Films with smoking		Tobacco incidents average per film		Tobacco impressions millions		Films with brands
Youth-rated	R-rated	Youth-rated	R-rated	Youth-rated	R-rated	Films with brands
34%	72%	10	34	31,183	44,740	29

|Total movies with smoking

|Tobacco incidents by rating

|Tobacco impressions by rating (billions)

|Tobacco incidents per PG-13 movie

|% of PG-13 movies with smoking

|% of all films with smoking

ALL STUDIOS \| Tobacco indicators
Films with smoking		Tobacco incidents average per film		Tobacco impressions millions		Films with brands
Youth-rated	R-rated	Youth-rated	R-rated	Youth-rated	R-rated	Films with brands
37%	72%	10	31	79,673	86,981	66

|Total movies with smoking

|Tobacco incidents by rating

|Tobacco impressions by rating (billions)

|Tobacco incidents per PG-13 movie

|% of PG-13 movies with smoking

|% of all films with smoking

ALL STUDIOS \| Tobacco indicators
Films with smoking		Tobacco incidents average per film		Tobacco impressions millions		Films with brands
Youth-rated	R-rated	Youth-rated	R-rated	Youth-rated	R-rated	Films with brands
46%	77%	12	34	170,712	150,181	147

|Total movies with smoking

|Tobacco incidents by rating

|Tobacco impressions by rating (billions)

|Tobacco incidents per PG-13 movie

|% of PG-13 movies with smoking

|% of all films with smoking

Film data driven by Thumbs Up! Thumbs Down!, a project of Breathe California

Who's Accountable

Accountable Companies...

People...

Tobacco depiction policies

Smokiest PG-13 film...