Who's Accountable

Who put the smoking in that movie? Now, for the first time, you have direct access to the tobacco-promotion track records for every major player in every top-grossing Hollywood film for the last decade and more.

Survey Hollywood’s tobacco trends. Check out the tobacco rankings for producers, directors, actors, and other famous names. Compare the tobacco footprints of America’s biggest entertainment companies. You can even call up individual tobacco profiles and movie reports.

Who's accountable for putting toxic tobacco imagery in the movies that kids see most? Get the facts. Decide for yourself.

Pick a time period: Year-to-date | 1 yr | 3 yrs | 5 yrs | 10 yrs | Since 2002
ALL STUDIOS | Tobacco indicators
Films with smoking Tobacco incidents
average per film
Tobacco impressions
millions
Films with brands
Youth-rated R-rated Youth-rated R-rated Youth-rated R-rated
22% 64% 9 37 1,676 3,148 5
ALL STUDIOS|Total movies with smoking
ALL STUDIOS|Tobacco incidents by rating
ALL STUDIOS|Tobacco impressions by ratings (billions)
ALL STUDIOS|Tobacco incidents per PG-13 movie
ALL STUDIOS|% of PG-13 films with smoking
ALL STUDIOS|% of all films with smoking
ALL STUDIOS | Tobacco indicators
Films with smoking Tobacco incidents
average per film
Tobacco impressions
millions
Films with brands
Youth-rated R-rated Youth-rated R-rated Youth-rated R-rated
38% 74% 7 23 2,859 6,442 1
ALL STUDIOS|Total movies with smoking
ALL STUDIOS|Tobacco incidents by rating
ALL STUDIOS|Tobacco impressions by rating (billions)
ALL STUDIOS|Tobacco incidents per PG-13 movie
ALL STUDIOS|% of PG-13 movies with smoking
ALL STUDIOS|% of all films with smoking
ALL STUDIOS | Tobacco indicators
Films with smoking Tobacco incidents
average per film
Tobacco impressions
millions
Films with brands
Youth-rated R-rated Youth-rated R-rated Youth-rated R-rated
34% 67% 10 30 15,339 17,889 12
ALL STUDIOS|Total movies with smoking
ALL STUDIOS|Tobacco incidents by rating
ALL STUDIOS|Tobacco impressions by rating (billions)
ALL STUDIOS|Tobacco incidents per PG-13 movie
ALL STUDIOS|% of PG-13 movies with smoking
ALL STUDIOS|% of all films with smoking
ALL STUDIOS | Tobacco indicators
Films with smoking Tobacco incidents
average per film
Tobacco impressions
millions
Films with brands
Youth-rated R-rated Youth-rated R-rated Youth-rated R-rated
35% 73% 11 31 40,932 43,156 26
ALL STUDIOS|Total movies with smoking
ALL STUDIOS|Tobacco incidents by rating
ALL STUDIOS|Tobacco impressions by rating (billions)
ALL STUDIOS|Tobacco incidents per PG-13 movie
ALL STUDIOS|% of PG-13 movies with smoking
ALL STUDIOS|% of all films with smoking
ALL STUDIOS | Tobacco indicators
Films with smoking Tobacco incidents
average per film
Tobacco impressions
millions
Films with brands
Youth-rated R-rated Youth-rated R-rated Youth-rated R-rated
40% 74% 10 29 84,891 84,849 65
ALL STUDIOS|Total movies with smoking
ALL STUDIOS|Tobacco incidents by rating
ALL STUDIOS|Tobacco impressions by rating (billions)
ALL STUDIOS|Tobacco incidents per PG-13 movie
ALL STUDIOS|% of PG-13 movies with smoking
ALL STUDIOS|% of all films with smoking
ALL STUDIOS | Tobacco indicators
Films with smoking Tobacco incidents
average per film
Tobacco impressions
millions
Films with brands
Youth-rated R-rated Youth-rated R-rated Youth-rated R-rated
47% 78% 12 33 165,658 136,245 138
ALL STUDIOS|Total movies with smoking
ALL STUDIOS|Tobacco incidents by rating
ALL STUDIOS|Tobacco impressions by rating (billions)
ALL STUDIOS|Tobacco incidents per PG-13 movie
ALL STUDIOS|% of PG-13 movies with smoking
ALL STUDIOS|% of all films with smoking
Film data driven by Thumbs Up! Thumbs Down!, a project of Breathe California