Who's Accountable
Who put the smoking in that movie? Now, for the first time, you have direct access to the tobacco-promotion track records for every major player in every top-grossing Hollywood film for the last decade and more.
Survey Hollywood’s tobacco trends. Check out the tobacco rankings for producers, directors, actors, and other famous names. Compare the tobacco footprints of America’s biggest entertainment companies. You can even call up individual tobacco profiles and movie reports.
Who's accountable for putting toxic tobacco imagery in the movies that kids see most? Get the facts. Decide for yourself.
Pick a time period:
Year-to-date |
1 yr |
3 yrs |
5 yrs |
10 yrs |
Since 2002
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| Films with smoking | Tobacco incidents average per film |
Tobacco impressions millions |
Films with brands | |||||
| Youth-rated | R-rated | Youth-rated | R-rated | Youth-rated | R-rated | |||
| 38% | 63% | 9 | 38 | 2,048 | 4,280 | 4 | ||
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| Films with smoking | Tobacco incidents average per film |
Tobacco impressions millions |
Films with brands | |||||
| Youth-rated | R-rated | Youth-rated | R-rated | Youth-rated | R-rated | |||
| 26% | 67% | 8 | 48 | 4,473 | 11,905 | 10 | ||
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| Films with smoking | Tobacco incidents average per film |
Tobacco impressions millions |
Films with brands | |||||
| Youth-rated | R-rated | Youth-rated | R-rated | Youth-rated | R-rated | |||
| 33% | 69% | 8 | 36 | 9,379 | 22,605 | 15 | ||
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| Films with smoking | Tobacco incidents average per film |
Tobacco impressions millions |
Films with brands | |||||
| Youth-rated | R-rated | Youth-rated | R-rated | Youth-rated | R-rated | |||
| 34% | 71% | 10 | 34 | 30,973 | 43,819 | 29 | ||
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| Films with smoking | Tobacco incidents average per film |
Tobacco impressions millions |
Films with brands | |||||
| Youth-rated | R-rated | Youth-rated | R-rated | Youth-rated | R-rated | |||
| 37% | 72% | 10 | 31 | 79,463 | 86,060 | 66 | ||
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| Films with smoking | Tobacco incidents average per film |
Tobacco impressions millions |
Films with brands | |||||
| Youth-rated | R-rated | Youth-rated | R-rated | Youth-rated | R-rated | |||
| 46% | 77% | 12 | 34 | 170,502 | 149,260 | 147 | ||
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Film data driven by Thumbs Up! Thumbs Down!, a project of Breathe California
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