Truth Initiative, 1 Sep 2020 | Pervasive tobacco imagery in popular...
The New York Times, 13 Aug 2020 | We are the guinea pigs

Tob Control , 8 Sep 2020 | Exposure to tobacco imagery in...
J Adolescent Health, 11 Aug 2020 | Association between youth smoking,...
Prev Med, 1 Aug 2020 | Exposure to tobacco content in...

According to the scientific evidence, if defendants continue their current rating of films with tobacco imagery, defendants’ conduct will kill approximately one million children.
— Forsyth v MPAA et al. (2016)
Let's keep tobacco companies and the greedheads who take their money from bombarding kids with the message that smoking is what cool people do.
— Film critic David Edelstein (2010)
An MPAA policy to give films with smoking an adult (R) rating ... could eliminate youth-rated films as sources of exposure to on-screen tobacco imagery.
— U.S. Surgeon General (2012)
We're pretty sure nobody bought tickets to 'Rango' because they wanted to see a fox or toad with a cigarette.
— The editors of USA Today (2011)
As a truly toxic and addictive product, tobacco has no place in films that are marketed to youth.
— U.N. World Health Organization (2011)