Hollywood started me smoking, literally putting a cigarette in my hand. Who knows how many moviegoers have started smoking because of what they have seen on the screen?
— Actor Kirk Douglas (2005)
Each time the [film] industry releases another movie that depicts smoking, it does so with the full knowledge of the harm it will bring to children who watch it.
— State Attorneys General (2012)
We're pretty sure nobody bought tickets to 'Rango' because they wanted to see a fox or toad with a cigarette.
— The editors of USA Today (2011)
An MPAA policy to give films with smoking an adult (R) rating ... could eliminate youth-rated films as sources of exposure to on-screen tobacco imagery.
— U.S. Surgeon General (2012)
According to the scientific evidence, if defendants continue their current rating of films with tobacco imagery, defendants’ conduct will kill approximately one million children.
— Forsyth v MPAA et al. (2016)