Disney...committed to eliminating smoking from all its movies watched by children. We could save over a million children from premature death if every film studio followed suit.
Each time the [film] industry releases another movie that depicts smoking, it does so with the full knowledge of the harm it will bring to children who watch it.
An MPAA policy to give films with smoking an adult (R) rating ... could eliminate youth-rated films as sources of exposure to on-screen tobacco imagery.
