About us

Purpose | Smokefree Movies aims to end the film industry's long usefulness to the tobacco industry's perpetual pursuit of new smokers. Our evidence-based policy solutions are designed to substantially reduce young audiences' exposure to on-screen smoking and create the strong counter-incentives needed to keep Big Tobacco out of entertainment media.

History | Started by Stanton A. Glantz, PhD, professor of medicine at UCSF, in 2001, Smokefree Movies works with medical and public health organizations, researchers, government agencies, legal authorities, socially responsible investors, and other partners around the world to improve public policy and film industry practice. It welcomes dialogue with film producers, distributors, and exhibitors. 

Support | Smokefree Movies is supported in part by grants from Truth Initative and private donors.

Our thanks | Of the many across the United States and around the world who further Smokefree Movies strategies and goals, we wish particularly to acknowledge:

• Danielle Driscoll, Youth Programs Manager, Breathe California Sacramento Region, whose Thumbs Up! Thumbs Down! project gathers detailed data on the tobacco content of every top-grossing film. Project leaders since 2001 have included Shelley Mitchell, Anne Iaccopucci, Natalie Lanning, Renata Atayeva, and Claire Garcia.

• James D. Sargent, MD, professor of pediatrics and of community and family medicine, Geisel School of Medicine at Dartmouth, and co-director of the Cancer Control Research program at Norris Cotton Cancer Center, for his and his colleagues' landmark studies of adolescent exposure to on-screen smoking, on several continents.

How to find us, in person | Smokefree Movies, UCSF Center for Tobacco Control Research and Education, Suite 366 (Parnassus Level), Kalmanovitz Library, 530 Parnassus Avenue, San Francisco, CA 94143-1390.