Ad 65

Publication(s): 
State Legislatures
Date of first publication: 
2009-11-20T00:00:00
Headline: 
Hollywood's billion-dollar bailout from the states. And how it recruits more than a million kids to smoke.
Text: 
Hollywood’s billion-dollar bailout from the states. And how it recruits more than a million kids to smoke. States are now offering film producers and studios an estimated $1.4 billion in public subsidies. Including, last year, an estimated $830 million to subsidize movies with smoking, most of them rated PG-13. That’s a public health disaster. Because more than 1.3 million members of Hollywood’s current adolescent audience are smokers who started smoking precisely because of the tobacco imagery they see on screen. Ultimately, that tobacco imagery will kill about 400,000 of them. Taxpayers care deeply about youth smoking prevention. States spent $719 million to battle smoking this year. And polls show a majority favors making kid-rated movies smokefree. So why do state governments spend more money on films that push smoking than they invest in programs that help kids resist starting to smoke? That’s a question every smart policy maker should start asking. Before the taxpayers do. Download the new University of California, San Francisco film subsidy report at escholarship.org/uc/item/8nc8422j.
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