Our ads
Since 2001, Smokefree Movies has run plain-speaking ads in publications that reach policymakers and entertainment industry leaders. Browse the ads, search by year or topic, or view ads signed by our partners.
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August 19, 2020 | Ad 134
The Hollywood Reporter, VarietyLearn more:
• The business case for smokefree media, 2020 (View and download package)
• 5-year Hollywood tobacco performance ranking (2015-2019 fact sheet)
• Chain of research links tobacco content, youth vaping and COVID-19 (September 2020 blog)
• Investors' latest communications with media companies (July 2020, sample)
• Ad substantiation (cites and references)
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February 5, 2020 | Ad 133
Learn more:
• What is Hollywood hiding? — Action Kit
• Oscars® and Smoking, 2015-2020 — Facts and stats
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December 13, 2019 | Ad 132
Variety and The Hollywood ReporterLearn more:
• CDC (2019): Tobacco use in top-grossing movies — United States, 2010-2018
• UCSF (2019): Smoking in top-grossing US movies, 2018
• Truth Initiative (2019): While you were streaming 2: Smoking on demand
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September 3, 2019 | Ad 131
Variety and The Hollywood ReporterLearn more:
View all Ad 131 reader resources in a folder or choose a link below:
• List of top-grossing films with tobacco brands, Jan 2002-Aug 2019
• Some brands seen in "Stranger Things," Season 3 (Jul 2019)
• Letter from 43 state Attorneys General to streaming companies (Aug 2019)
Go deeper:
• More about tobacco brands in 21st Century films
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May 13, 2019 | AD 130
Variety and The Hollywood ReporterLearn more:
View all media companies' tobacco performance since 2002
Download our annual report Smoking in top-grossing US movies, 2018
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April 30, 2019 | AD 129
Variety and The Hollywood ReporterLearn more:
- Ad 129 substantiation
- View all media companies' tobacco performance since 2002
- Download our annual report Smoking in top-grossing US movies, 2018
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December 17, 2018 | Ad 128
Variety and The Hollywood ReporterLearn more:
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September 5, 2018 | Ad 127
The Hollywood Reporter and VarietyLearn more:
• Films with smoking, since 2002, in AT&T and Disney deals
• Ad 127 substantiation
• Institutional shareholder letter to Disney (Feb 2018)• Learn about the W.H.O. global tobacco treaty
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May 15, 2018 | Ad 126
The Hollywood Reporter and VarietyLearn more:
• Find out how one little letter "R" can save a million lives.
• Effective action you can take to win the R-rating for tobacco imagery.
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March 21, 2018 | Ad 125
The Hollywood Reporter and VarietyLearn more:
• Download Truth Initiative report
• Read exclusive USA Today coverage (with video)
• SFM blog | Netflix "not worried" about smoking in kids' shows?
• SFM blog | Is movie smoking migrating to TV?
• Infographic | How long has Big Tobacco bought its way on screen?
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March 7, 2018 | ad 124
The Hollywood Reporter and VarietyLearn more:
• See the answers (PDF)
• #HelpOscarQuit Campaign Kit | Fact sheets and other resources about smoking in Oscar-listed films -
December 6, 2017 | Ad 123
Variety and The Hollywood ReporterLearn more:
• What the CDC says about smoking in movies
• Leading health organizations set June 2018 deadline for R-rating
• Investment managers join call for R-rating tobacco imagery
• How the R-rating will work
• WHO and its global tobacco control treaty back adult-rating and other countermeasures -
November 21, 2017 | Ad 122
Variety and The Hollywood ReporterLearn more:
• Download portfolio managers' October 2017 letter
• Download ad substantiation
• Do you know where your money is? Go to TobaccoFreeFunds.org -
September 5, 2017 | Ad 121
Variety and The Hollywood ReporterLearn more:
• View 25 August 2017 letter delivered to media CEOs
• View list of signers
• View list of recipients
• View American Academy of Pediatrics media release
• CDC report on smoking in US movies, 2010-2016, by media company -
June 7, 2017 | Ad 120
The Hollywood Reporter and VarietyLearn more:
• Download the full report on smoking in 2016 movies
• Download ad substantiation -
March 1, 2017 | Ad 119
The Hollywood Reporter and VarietyLearn more:
• Download ad substantiation
• More analysis of Oscars and tobacco -
December 7, 2016 | Ad 118
The Hollywood Reporter and VarietyLearn more:
• Hollywood's tobacco performance since 2002
• Studio tobacco depiction policies — and loopholes
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December 1, 2016 | Ad 117
State LegislaturesLearn more:
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November 18, 2016 | Ad 116
The Hollywood ReporterLearn more:
View CDC fact sheets on movie smoking.
View key statistics on movie smoking and its health effects.
Latest reports and resources.
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September 6, 2016 | Ad 114
The Hollywood Reporter and VarietyLearn more:
• Download ad sources
• Key research reports
• CDC fact sheets on smoking in movies -
July 20, 2016 | Ad 113
The Hollywood Reporter and VarietyLearn more:
• Download ad sources
• Big Tobacco in Hollywood, 1927-1951
• How Big Tobacco built its relationship with Hollywood
• Tobacco product placement and its reporting to the FTC (600 films listed)
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June 21, 2016 | Ad 112
Variety and The Hollywood ReporterLearn more:
• CDC health indicators report covering 2015 films
• Full UCSF-Breathe California report on 2015 films
• Studios' tobacco records 2002-present
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April 5, 2016 | Ad 111
Variety and The Hollywood ReporterLearn more:
• CDC health indicators report covering 2015 films
• Full UCSF-Breathe California report on 2015 films
• Studios' tobacco footprints at Who's accountable
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February 16, 2016 | Ad 110
VarietyLearn more:
Download the World Health Organization's latest global policy advisory, Smoke-free movies: From evidence to action (2016)
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January 19, 2016 | Ad 109
The Hollywood Reporter and VarietyLearn more:
• Smoking in top-grossing US movies, 2015
• Studio performance summary, 2014-15
• Studios' tobacco footprints at Who's accountable
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September 8, 2015 | Ad 106
The Hollywood Reporter and VarietyLearn more:
For more on film companies' tobacco performance, go to Who's accountable.
For more on the R-rating, go to Policy solutions. -
May 26, 2015 | Ad 105
The Hollywood Reporter, VarietyLearn more:
For more on film companies' tobacco performance, go to Who's accountable.
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May 6, 2015 | Ad 104
The Hollywood Reporter, VarietyLearn more:
Who's Accountable ranks producers, directors, actors and others, updated weekly.
Timeline of what the studios have known about onscreen smoking and when they knew it.
State-by-state calculator of the harm that on-screen smoking will do to this generation of US kids, without the R-rating.
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November 6, 2007 | Ad 47
VarietyLearn more:
Correction: In preparing this material, an arithmetic error led to a substantial underestimate of PG-13 tobacco impressions May-October 2006 and the conclusion that PG-13 tobacco impressions had tripled in May-October 2007, compared to the same period the year before. 2007 PG-13 impressions for these months, which were correctly reported, actually were slightly lower than in 2006. We regret the error. A correction was published in the 48th Smoke Free Movies ad.
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June 22, 2005 | Ad 26
PTA National Convention ProgramLearn more:
“What’s the single most powerful thing I can do, right now, to protect my kids?” First, get the surprising new facts about America’s #1 killer:
Smoking in movies recruits half of all new teen smokers. Kids get more than half of their exposure to on-screen smoking from kid-rated movies — especially PG-13 films. And studies show that the children of non-smoking parents are most vulnerable of all.
80% of mainstream U.S. movies over the past six years have included smoking. The projected annual death toll from movie smoking? It’s more than from drunk driving, shootings, illicit drugs and HIV/AIDS combined.
That’s why America’s leading health groups want the U.S. movie industry to adopt reasonable, voluntary policies that will cut kids’ exposure in half — and save at least 60,000 lives a year in years to come.
The industry’s response? They want to hear it from America’s parents. Fair enough. Learn more at our fact-filled web site: SmokeFreeMovies.ucsf.edu.
Then write directly to Dan Glickman, President, Motion Picture Association of America, 1600 “I” Street NW, Washington, DC 20006.
Or, if you believe in the power of numbers, email us. This is a growing national movement. Let’s work together.
Get smoking out of kid-rated movies.
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November 20, 2002 | Ad 13
The New York TimesLearn more:
The evidence is in. Health authorities agree. It's time Hollywood took smoking dead seriously.
THE WORLD HEALTH ORGANIZATION
"Smoking in the movies is a major problem worldwide because it represents such a powerful promotional force...It not only encourages children to begin smoking but helps reinforce tobacco industry marketing images...The American motion picture industry plays a crucial role in creating this problem because of the worldwide reach of the movies it makes and its role as exemplar for other filmmakers."AMERICAN MEDICAL ASSOCIATION
Pysicians dedicated to the health of America
"We agree that the use of smoking in movies is often gratuitous, serving no purpose but to glamorize and inappropriately reinforce smoking as a desirable behavior. This is particularly problematic as it applies to youth, since smoking in movies has been shown in several studies to be a risk factor for initiation of smoking by adolescents...We also support your four policy recommendations to reduce tobacco use in movies."Through corruption or stupidity, Hollywood movies have become one of Big Tobacco's last major channels to young people.
Censorship is not the answer.
If film directors want to shill for multibillion dollar tobacco corporations for free, that's their business. But Big Tobacco is a business, too, taking five million lives a year worldwide. Enough.
The World Health Organization, American Medical Association and others, including the Los Angeles County Dept. of Health Services and U.S. Public Interest Research Group, urge the film industry to implement the following policies now.
Certify no payoffs. Producers should post a certificate in the closing credits declaring that no one on the production received anything of value in exchange for using or displaying tobacco products.Require strong anti-smoking ads. Theaters and videos should run effective counter-tobacco advertising before films with any tobacco presence, regardless of the film's rating.
Stop identifying tobacco brands. No tobacco brand identification in movies; no brand images or ads in action sequences or scene backgrounds.
Rate new smoking movies "R." The Rating Board should issue an "R" rating to films that show smoking or use tobacco advertisements or brand images. Such films could be rated less severely, however, if by a special vote the Rating Board feels that the presentation of tobacco clearly and unambiguously reflects the dangers and consequences of tobacco use or accurately represents the smoking behavior of an actual historical figure, so that a lesser rating would more responsibly respect the opinion of American parents.
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