Our ads
Since 2001, Smokefree Movies has run plain-speaking ads in publications that reach policymakers and entertainment industry leaders. Browse the ads, search by year or topic, or view ads signed by our partners.
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August 19, 2020 | Ad 134
The Hollywood Reporter, VarietyLearn more:
• The business case for smokefree media, 2020 (View and download package)
• 5-year Hollywood tobacco performance ranking (2015-2019 fact sheet)
• Chain of research links tobacco content, youth vaping and COVID-19 (September 2020 blog)
• Investors' latest communications with media companies (July 2020, sample)
• Ad substantiation (cites and references)
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February 5, 2020 | Ad 133
Learn more:
• What is Hollywood hiding? — Action Kit
• Oscars® and Smoking, 2015-2020 — Facts and stats
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December 13, 2019 | Ad 132
Variety and The Hollywood ReporterLearn more:
• CDC (2019): Tobacco use in top-grossing movies — United States, 2010-2018
• UCSF (2019): Smoking in top-grossing US movies, 2018
• Truth Initiative (2019): While you were streaming 2: Smoking on demand
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September 3, 2019 | Ad 131
Variety and The Hollywood ReporterLearn more:
View all Ad 131 reader resources in a folder or choose a link below:
• List of top-grossing films with tobacco brands, 2002-2019
• Letter from 43 state Attorneys General to streaming companies (Aug 2019)
Go deeper:
• More about tobacco brands in 21st Century films
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May 13, 2019 | AD 130
Variety and The Hollywood ReporterLearn more:
View all media companies' tobacco performance since 2002
Download our annual report Smoking in top-grossing US movies, 2018
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April 30, 2019 | AD 129
Variety and The Hollywood ReporterLearn more:
- Ad 129 substantiation
- View all media companies' tobacco performance since 2002
- Download our annual report Smoking in top-grossing US movies, 2018
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December 17, 2018 | Ad 128
Variety and The Hollywood ReporterLearn more:
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September 5, 2018 | Ad 127
The Hollywood Reporter and VarietyLearn more:
• Films with smoking, since 2002, in AT&T and Disney deals
• Ad 127 substantiation
• Institutional shareholder letter to Disney (Feb 2018)• Learn about the W.H.O. global tobacco treaty
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May 15, 2018 | Ad 126
The Hollywood Reporter and VarietyLearn more:
• Find out how one little letter "R" can save a million lives.
• Effective action you can take to win the R-rating for tobacco imagery.
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March 21, 2018 | Ad 125
The Hollywood Reporter and VarietyLearn more:
• Download Truth Initiative report
• Read exclusive USA Today coverage (with video)
• SFM blog | Netflix "not worried" about smoking in kids' shows?
• SFM blog | Is movie smoking migrating to TV?
• Infographic | How long has Big Tobacco bought its way on screen?
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March 7, 2018 | ad 124
The Hollywood Reporter and VarietyLearn more:
• See the answers (PDF)
• #HelpOscarQuit Campaign Kit | Fact sheets and other resources about smoking in Oscar-listed films -
December 6, 2017 | Ad 123
Variety and The Hollywood ReporterLearn more:
• What the CDC says about smoking in movies
• Leading health organizations set June 2018 deadline for R-rating
• Investment managers join call for R-rating tobacco imagery
• How the R-rating will work
• WHO and its global tobacco control treaty back adult-rating and other countermeasures -
November 21, 2017 | Ad 122
Variety and The Hollywood ReporterLearn more:
• Download portfolio managers' October 2017 letter
• Download ad substantiation
• Do you know where your money is? Go to TobaccoFreeFunds.org -
September 5, 2017 | Ad 121
Variety and The Hollywood ReporterLearn more:
• View 25 August 2017 letter delivered to media CEOs
• View list of signers
• View list of recipients
• View American Academy of Pediatrics media release
• CDC report on smoking in US movies, 2010-2016, by media company -
June 7, 2017 | Ad 120
The Hollywood Reporter and VarietyLearn more:
• Download the full report on smoking in 2016 movies
• Download ad substantiation -
March 1, 2017 | Ad 119
The Hollywood Reporter and VarietyLearn more:
• Download ad substantiation
• More analysis of Oscars and tobacco -
December 7, 2016 | Ad 118
The Hollywood Reporter and VarietyLearn more:
• Hollywood's tobacco performance since 2002
• Studio tobacco depiction policies — and loopholes
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December 1, 2016 | Ad 117
State LegislaturesLearn more:
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November 18, 2016 | Ad 116
The Hollywood ReporterLearn more:
View CDC fact sheets on movie smoking.
View key statistics on movie smoking and its health effects.
Latest reports and resources.
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September 6, 2016 | Ad 114
The Hollywood Reporter and VarietyLearn more:
• Download ad sources
• Key research reports
• CDC fact sheets on smoking in movies -
July 20, 2016 | Ad 113
The Hollywood Reporter and VarietyLearn more:
• Download ad sources
• Big Tobacco in Hollywood, 1927-1951
• How Big Tobacco built its relationship with Hollywood
• Tobacco product placement and its reporting to the FTC (600 films listed)
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June 21, 2016 | Ad 112
Variety and The Hollywood ReporterLearn more:
• CDC health indicators report covering 2015 films
• Full UCSF-Breathe California report on 2015 films
• Studios' tobacco records 2002-present
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April 5, 2016 | Ad 111
Variety and The Hollywood ReporterLearn more:
• CDC health indicators report covering 2015 films
• Full UCSF-Breathe California report on 2015 films
• Studios' tobacco footprints at Who's accountable
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February 16, 2016 | Ad 110
VarietyLearn more:
Download the World Health Organization's latest global policy advisory, Smoke-free movies: From evidence to action (2016)
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January 19, 2016 | Ad 109
The Hollywood Reporter and VarietyLearn more:
• Smoking in top-grossing US movies, 2015
• Studio performance summary, 2014-15
• Studios' tobacco footprints at Who's accountable
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September 8, 2015 | Ad 106
The Hollywood Reporter and VarietyLearn more:
For more on film companies' tobacco performance, go to Who's accountable.
For more on the R-rating, go to Policy solutions. -
May 26, 2015 | Ad 105
The Hollywood Reporter, VarietyLearn more:
For more on film companies' tobacco performance, go to Who's accountable.
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May 6, 2015 | Ad 104
The Hollywood Reporter, VarietyLearn more:
Who's Accountable ranks producers, directors, actors and others, updated weekly.
Timeline of what the studios have known about onscreen smoking and when they knew it.
State-by-state calculator of the harm that on-screen smoking will do to this generation of US kids, without the R-rating.
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November 6, 2007 | Ad 47
VarietyLearn more:
Correction: In preparing this material, an arithmetic error led to a substantial underestimate of PG-13 tobacco impressions May-October 2006 and the conclusion that PG-13 tobacco impressions had tripled in May-October 2007, compared to the same period the year before. 2007 PG-13 impressions for these months, which were correctly reported, actually were slightly lower than in 2006. We regret the error. A correction was published in the 48th Smoke Free Movies ad.
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