News | Release


Tobacco use in youth-rated movies still a problem?

Truth Initiative | Truth Initiative Newsroom (6 Jul 2017)
The CDC determined that giving an R rating to movies with tobacco content would prevent 1 million tobacco deaths among children and teens alive today. Read more...

The glitz, the glam and the cigarettes

| Ontario Lung Association (23 Feb 2017)
The Oscars remind us that kids and teens in Ontario have a much higher exposure to onscreen tobacco imagery than those in the United States, due to different rating systems. This year, out of 15 Oscar nominations in major categories that show smoking, only two of them have an 18A rating in Ontario, while eight are rated R in the US. Read more...


Hollywood still struggling to quit smoking in youth films

Editors | Truth Initiative (7 Apr 2016)
'We should not allow movies to be advertising vehicles for big tobacco,' said Truth CEO Robin Koval. Read more...

Toronto event's stark message: Smoking on screen kills in real life

Ontario Lung Association | MarketWired (6 Apr 2016)
On eve of MTV Movie Awards, youth from Canada and the US join forces to call for smoke-free youth-rated movies. Read more...

Films showing smoking scenes should be rated to protect children from tobacco addiction

World Health Organization | News release (1 Feb 2016)
WHO is calling on governments to rate movies that portray tobacco use in a bid to prevent children and adolescents from starting to smoke cigarettes and use other forms of tobacco. Read more...


In a first, shareholders vote on tobacco depictions in movies with As You Sow/Trinity Health proposal at Time Warner

| As You Sow (19 Jun 2015)
For the first time, shareholders will be informed that the company's products are putting millions of children at risk. Read more...


Youth advocates want all future youth-rated movies to be smokefree

Canadian Cancer Society | Yahoo! Canada Finance (6 Sep 2014)
"Smoking in movies is one of the last ways that tobacco products are promoted to young people in Canada and this needs to stop." Read more...


Attorneys General discuss concerns about smoking in movies with directors and motion picture executives

California Attorney General | Office of the California Attorney General (17 Dec 2003)
I'm pleased that movie directors and motion picture industry officials are willing to explore ways they can help keep our kids from starting down a deadly road. Read more...



Three quarters (73%) of Ontarians support not allowing smoking in movies rated G, PG or 14A

| Ipsos Reid (31 May 2011)
Poll for Heart and Stroke Foundation and Ontario Coalition for Smokefree Movies. Read more...