Viacom

Viacom (NASDAQ: VIA)

Address:

1515 Broadway,

New York,

10036

MPAA member company:

yes

Film labels:

Paramount Pictures, Paramount Vantage, Paramount Classics, Insurge Pictures, MTV Films, Nickelodeon Movies

Other holdings:

MTV and VH1, Logo, BET, Nickelodeon, Comedy Central, TV Land, Spike, VIVA, Paramount Television (production)

Top executive:

President and CEO Robert Bakish

Summary:

Viacom's Filmed Entertainment division, mainly Paramount, accounted for 22 percent of the company's $12.5 billion in 2016 revenue. The studio was the last to publish a policy on tobacco depictions, in 2013. Yet the share of its PG-13 films with smoking was unchanged in 2014 and more than doubled in 2015. So far, in 2017, all four of Viacom's PG-13 films (sci-fi or horror) have featured smoking and the average number of tobacco incidents in its PG-13 films is more than double the industry average.

Pick a time period: Year-to-date|1 yr|3 yrs|5 yrs|10 yrs|Since 2002

Viacom\|Share of all tobacco impressions delivered to moviegoers

Viacom \| Tobacco indicators
Films with smoking		Tobacco incidents average per film		Tobacco impressions millions		Films with brands
Youth-rated	R-rated	Youth-rated	R-rated	Youth-rated	R-rated	Films with brands
80%	50%	20	20	903	37	0

|Total movies with smoking

|Tobacco incidents by rating

|Tobacco impressions by ratings (billions)

|Tobacco incidents per PG-13 movie

|% of PG-13 movies with smoking

|% of all movies with smoking

Viacom\|Share of all tobacco impressions delivered to moviegoers

Viacom \| Tobacco indicators
Films with smoking		Tobacco incidents average per film		Tobacco impressions millions		Films with brands
Youth-rated	R-rated	Youth-rated	R-rated	Youth-rated	R-rated	Films with brands
56%	100%	10	62	341	1,028	2

|Total movies with smoking

|Tobacco incidents by rating

Tobacco impressions by ratings (billions)

Tobacco incidents per PG-13 movie

% of PG-13 movies with smoking

% of all movies with smoking

Viacom\|Share of all tobacco impressions delivered to moviegoers

Viacom \| Tobacco indicators
Films with smoking		Tobacco incidents average per film		Tobacco impressions millions		Films with brands
Youth-rated	R-rated	Youth-rated	R-rated	Youth-rated	R-rated	Films with brands
61%	78%	10	35	1,308	1,308	2

|Total movies with smoking

|Tobacco incidents by rating

Tobacco impressions by ratings (billions)

Tobacco incidents per PG-13 movie

% of PG-13 movies with smoking

% of all movies with smoking

Viacom\|Share of all tobacco impressions delivered to moviegoers

Viacom \| Tobacco indicators
Films with smoking		Tobacco incidents average per film		Tobacco impressions millions		Films with brands
Youth-rated	R-rated	Youth-rated	R-rated	Youth-rated	R-rated	Films with brands
47%	81%	9	35	3,288	4,316	3

|Total movies with smoking

|Tobacco incidents by rating

|Tobacco impressions by ratings (billions)

|Tobacco incidents per PG-13 movie

|% of PG-13 movies with smoking

|% of all movies with smoking

Viacom\|Share of all tobacco impressions delivered to moviegoers

Viacom \| Tobacco indicators
Films with smoking		Tobacco incidents average per film		Tobacco impressions millions		Films with brands
Youth-rated	R-rated	Youth-rated	R-rated	Youth-rated	R-rated	Films with brands
41%	68%	11	30	12,744	10,744	6

|Total movies with smoking

|Tobacco incidents by rating

|Tobacco impressions by ratings (billions)

|Tobacco incidents per PG-13 movie

|% of PG-13 movies with smoking

|% of all movies with smoking

Viacom\|Share of all tobacco impressions delivered to moviegoers

Viacom \| Tobacco indicators
Films with smoking		Tobacco incidents average per film		Tobacco impressions millions		Films with brands
Youth-rated	R-rated	Youth-rated	R-rated	Youth-rated	R-rated	Films with brands
50%	80%	13	35	24,594	15,397	17