Viacom

Viacom (NASDAQ: VIA)

Address:

1515 Broadway,

New York,

10036

MPAA member company:

yes

Film labels:

Paramount Pictures, Paramount Vantage, Paramount Classics, Insurge Pictures, MTV Films, Nickelodeon Movies

Other holdings:

MTV and VH1, Logo, BET, Nickelodeon, Comedy Central, TV Land, Spike, VIVA, Paramount Television (production)

Top executive:

Interim President and CEO Thomas E. Dooley

Summary:

Viacom's Filmed Entertainment division, chiefly Paramount, accounted for 22 percent of the company's $13 billion in 2015 revenue. The studio adopted a policy on tobacco depictions in 2013. After Paramount's films with smoking already in production hit theaters in 2014, youth-rated tobacco incidents and impressions dropped substantially in 2015. But a history of sharp fluctuations, year-to-year, make it hard to tell if Paramount will stick with the program and keep smoking out of the movies kids see most.

Pick a time period: Year-to-date|1 yr|3 yrs|5 yrs|10 yrs|Since 2002

Viacom\|Share of all tobacco impressions delivered to moviegoers

Viacom \| Tobacco indicators
Films with smoking		Tobacco incidents average per film		Tobacco impressions millions		Films with brands
Youth-rated	R-rated	Youth-rated	R-rated	Youth-rated	R-rated	Films with brands
80%	0%	20	0	876	0	0

|Total movies with smoking

|Tobacco incidents by rating

|Tobacco impressions by ratings (billions)

|Tobacco incidents per PG-13 movie

|% of PG-13 movies with smoking

|% of all movies with smoking

Viacom\|Share of all tobacco impressions delivered to moviegoers

Viacom \| Tobacco indicators
Films with smoking		Tobacco incidents average per film		Tobacco impressions millions		Films with brands
Youth-rated	R-rated	Youth-rated	R-rated	Youth-rated	R-rated	Films with brands
56%	100%	9	62	301	1,028	2

|Total movies with smoking

|Tobacco incidents by rating

Tobacco impressions by ratings (billions)

Tobacco incidents per PG-13 movie

% of PG-13 movies with smoking

% of all movies with smoking

Viacom\|Share of all tobacco impressions delivered to moviegoers

Viacom \| Tobacco indicators
Films with smoking		Tobacco incidents average per film		Tobacco impressions millions		Films with brands
Youth-rated	R-rated	Youth-rated	R-rated	Youth-rated	R-rated	Films with brands
61%	75%	10	35	1,242	1,272	2

|Total movies with smoking

|Tobacco incidents by rating

Tobacco impressions by ratings (billions)

Tobacco incidents per PG-13 movie

% of PG-13 movies with smoking

% of all movies with smoking

Viacom\|Share of all tobacco impressions delivered to moviegoers

Viacom \| Tobacco indicators
Films with smoking		Tobacco incidents average per film		Tobacco impressions millions		Films with brands
Youth-rated	R-rated	Youth-rated	R-rated	Youth-rated	R-rated	Films with brands
47%	80%	9	35	3,222	4,280	3

|Total movies with smoking

|Tobacco incidents by rating

|Tobacco impressions by ratings (billions)

|Tobacco incidents per PG-13 movie

|% of PG-13 movies with smoking

|% of all movies with smoking

Viacom\|Share of all tobacco impressions delivered to moviegoers

Viacom \| Tobacco indicators
Films with smoking		Tobacco incidents average per film		Tobacco impressions millions		Films with brands
Youth-rated	R-rated	Youth-rated	R-rated	Youth-rated	R-rated	Films with brands
41%	67%	11	30	12,677	10,707	6

|Total movies with smoking

|Tobacco incidents by rating

|Tobacco impressions by ratings (billions)

|Tobacco incidents per PG-13 movie

|% of PG-13 movies with smoking

|% of all movies with smoking

Viacom\|Share of all tobacco impressions delivered to moviegoers

Viacom \| Tobacco indicators
Films with smoking		Tobacco incidents average per film		Tobacco impressions millions		Films with brands
Youth-rated	R-rated	Youth-rated	R-rated	Youth-rated	R-rated	Films with brands
50%	80%	13	34	24,527	15,361	17