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Viacom

Viacom (NASDAQ: VIA)
MPAA member company: 
yes
Film labels: 
Paramount Pictures, Paramount Vantage, Paramount Classics, Insurge Pictures, MTV Films, Nickelodeon Movies
Other holdings: 
MTV and VH1, Logo, BET, Nickelodeon, Comedy Central, TV Land, Spike, VIVA, Paramount Television (production)
Top executive: 
President and CEO Robert Bakish
Summary: 
Viacom's Filmed Entertainment division, mainly Paramount, accounted for 22 percent of the company's $12.5 billion in 2016 revenue. The studio was the last to publish a policy on tobacco depictions, in 2013. Yet the share of its PG-13 films with smoking was unchanged in 2014 and more than doubled in 2015. So far, in 2017, all four of Viacom's PG-13 films (sci-fi or horror) have featured smoking and the average number of tobacco incidents in its PG-13 films is more than double the industry average.
Viacom|Share of all tobacco impressions delivered to moviegoers
Viacom | Tobacco indicators
Films with smoking Tobacco incidents
average per film		 Tobacco impressions
millions		 Films with brands
Youth-rated R-rated Youth-rated R-rated Youth-rated R-rated
25% 60% 0 30 5 1,533 1
Viacom|Total movies with smoking
Viacom|Tobacco incidents by rating
Viacom|Tobacco impressions by ratings (billions)
Viacom|Tobacco incidents per PG-13 movie
Viacom|% of PG-13 movies with smoking
Viacom|% of all movies with smoking
Viacom|Share of all tobacco impressions delivered to moviegoers
Viacom | Tobacco indicators
Films with smoking Tobacco incidents
average per film		 Tobacco impressions
millions		 Films with brands
Youth-rated R-rated Youth-rated R-rated Youth-rated R-rated
0% 75% 0 22 0 77 0
Viacom|Total movies with smoking
Viacom|Tobacco incidents by rating
Viacom | Tobacco impressions by ratings (billions)
Viacom | Tobacco incidents per PG-13 movie
Viacom | % of PG-13 movies with smoking
Viacom | % of all movies with smoking
Viacom|Share of all tobacco impressions delivered to moviegoers
Viacom | Tobacco indicators
Films with smoking Tobacco incidents
average per film		 Tobacco impressions
millions		 Films with brands
Youth-rated R-rated Youth-rated R-rated Youth-rated R-rated
31% 69% 6 29 897 1,834 1
Viacom|Total movies with smoking
Viacom|Tobacco incidents by rating
Viacom | Tobacco impressions by ratings (billions)
Viacom | Tobacco incidents per PG-13 movie
Viacom | % of PG-13 movies with smoking
Viacom | % of all movies with smoking
Viacom|Share of all tobacco impressions delivered to moviegoers
Viacom | Tobacco indicators
Films with smoking Tobacco incidents
average per film		 Tobacco impressions
millions		 Films with brands
Youth-rated R-rated Youth-rated R-rated Youth-rated R-rated
41% 75% 6 33 1,302 3,106 3
Viacom|Total movies with smoking
Viacom|Tobacco incidents by rating
Viacom|Tobacco impressions by ratings (billions)
Viacom|Tobacco incidents per PG-13 movie
Viacom|% of PG-13 movies with smoking
Viacom|% of all movies with smoking
Viacom|Share of all tobacco impressions delivered to moviegoers
Viacom | Tobacco indicators
Films with smoking Tobacco incidents
average per film		 Tobacco impressions
millions		 Films with brands
Youth-rated R-rated Youth-rated R-rated Youth-rated R-rated
37% 70% 9 32 8,564 11,206 5
Viacom|Total movies with smoking
Viacom|Tobacco incidents by rating
Viacom|Tobacco impressions by ratings (billions)
Viacom|Tobacco incidents per PG-13 movie
Viacom|% of PG-13 movies with smoking
Viacom|% of all movies with smoking
Viacom|Share of all tobacco impressions delivered to moviegoers
Viacom | Tobacco indicators
Films with smoking Tobacco incidents
average per film		 Tobacco impressions
millions		 Films with brands
Youth-rated R-rated Youth-rated R-rated Youth-rated R-rated
47% 79% 12 34 24,588 17,195 18
Viacom|Total movies with smoking
Viacom|Tobacco incidents by rating
Viacom|Tobacco impressions by ratings (billions)
Viacom|Tobacco incidents per PG-13 movie
Viacom|% of PG-13 movies with smoking
Viacom|% of all movies with smoking