Time Warner
Time Warner (NYSE: TWX)
One Time Warner Center,
New York,
NY
10019-8016
MPAA member company:
yes
Film labels:
Warner Bros., New Line
Other holdings:
Warner Bros. Television; CNN, TBS, TNT, Cartoon Network, Adult Swim, Turner Classic Movies; HBO and Cinemax; Time, Inc: People, Sports Illustrated, Time, Fortune, etc.
Top executive:
Chairman and CEO Jeff Bewkes Summary:
In 2016, the Warner Bros. studio accounted for $13 billion (44%) of Time Warner's $29.3 billion in revenue. In 2005, Warner Bros. was the second major studio, after Disney, to adopt a corporate policy on tobacco depictions in its films. In 2010, along with Disney and Comcast (Universal), Warner Bros. showed that it could eliminate practically all smoking in its kid-rated films. But by 2013, the studio's PG-13 impressions had rebounded and the number of tobacco incidents in its PG-13 films has been rising since 2014. Time Warner — once a leader — is a big reason why there's been so little progress against smoking in kid-rated movies for more than half a decade. This only strengthens the case for the R-rating covering every company.
Pick a time period:
Year-to-date|1 yr|3 yrs|5 yrs|10 yrs|Since 2002
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| Films with smoking | Tobacco incidents average per film |
Tobacco impressions millions |
Films with brands | |||||
| Youth-rated | R-rated | Youth-rated | R-rated | Youth-rated | R-rated | |||
| 50% | 67% | 4 | 12 | 746 | 648 | 0 | ||
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| Films with smoking | Tobacco incidents average per film |
Tobacco impressions millions |
Films with brands | |||||
| Youth-rated | R-rated | Youth-rated | R-rated | Youth-rated | R-rated | |||
| 18% | 67% | 4 | 90 | 562 | 2,582 | 2 | ||
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| Films with smoking | Tobacco incidents average per film |
Tobacco impressions millions |
Films with brands | |||||
| Youth-rated | R-rated | Youth-rated | R-rated | Youth-rated | R-rated | |||
| 33% | 64% | 4 | 42 | 1,456 | 4,579 | 2 | ||
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| Films with smoking | Tobacco incidents average per film |
Tobacco impressions millions |
Films with brands | |||||
| Youth-rated | R-rated | Youth-rated | R-rated | Youth-rated | R-rated | |||
| 31% | 54% | 9 | 41 | 6,883 | 8,950 | 3 | ||
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| Films with smoking | Tobacco incidents average per film |
Tobacco impressions millions |
Films with brands | |||||
| Youth-rated | R-rated | Youth-rated | R-rated | Youth-rated | R-rated | |||
| 34% | 60% | 8 | 32 | 17,579 | 19,534 | 6 | ||
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| Films with smoking | Tobacco incidents average per film |
Tobacco impressions millions |
Films with brands | |||||
| Youth-rated | R-rated | Youth-rated | R-rated | Youth-rated | R-rated | |||
| 44% | 70% | 12 | 33 | 33,789 | 34,935 | 29 | ||
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Film data driven by Thumbs Up! Thumbs Down!, a project of Breathe California
Tobacco depiction policies
Learn about company policies on smoking in movies — including loopholes
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