Sony

Sony Corporation (XNYS: SNE)

Address:

25 Madison Avenue,

New York,

10010

MPAA member company:

yes

Film labels:

Sony Pictures, Sony Classics, Columbia, TriStar, Screen Gems

Other holdings:

Sony cameras; PlayStation; Xperia smartphones and tablets, Sony televisions and music devices; Sony Music and Sony Pictures Television (production)

Top executive:

President and CEO Kazuo Hirai

Summary:

Sony Pictures Entertainment, the movie studio division of Japan-based Sony Corporation, had $8.3 billion in sales in FY 2016 — 12 percent of the parent company’s $72 billion revenue. Sony published its first internal policy on tobacco depictions at the end of 2012. Sony films have accounted for 15 percent of all tobacco impressions delivered to US theater audiences since 2002. Youth-rated exposures exploded in 2014 before falling off in 2015. Long smokier than the rest of the film industry, is Sony finally heeding the evidence of harm?

Pick a time period: Year-to-date|1 yr|3 yrs|5 yrs|10 yrs|Since 2002

Sony\|Share of all tobacco impressions delivered to moviegoers

Sony \| Tobacco indicators
Films with smoking		Tobacco incidents average per film		Tobacco impressions millions		Films with brands
Youth-rated	R-rated	Youth-rated	R-rated	Youth-rated	R-rated	Films with brands
25%	40%	2	4	31	239	1

|Total movies with smoking

|Tobacco incidents by rating

|Tobacco impressions by ratings (billions)

|Tobacco incidents per PG-13 movie

|% of PG-13 movies with smoking

|% of all movies with smoking

Sony\|Share of all tobacco impressions delivered to moviegoers

Sony \| Tobacco indicators
Films with smoking		Tobacco incidents average per film		Tobacco impressions millions		Films with brands
Youth-rated	R-rated	Youth-rated	R-rated	Youth-rated	R-rated	Films with brands
27%	100%	13	143	1,490	5,778	0

|Total movies with smoking

|Tobacco incidents by rating

Tobacco impressions by ratings (billions)

Tobacco incidents per PG-13 movie

% of PG-13 movies with smoking

% of all movies with smoking

Sony\|Share of all tobacco impressions delivered to moviegoers

Sony \| Tobacco indicators
Films with smoking		Tobacco incidents average per film		Tobacco impressions millions		Films with brands
Youth-rated	R-rated	Youth-rated	R-rated	Youth-rated	R-rated	Films with brands
31%	77%	10	58	1,900	6,653	1

|Total movies with smoking

|Tobacco incidents by rating

Tobacco impressions by ratings (billions)

Tobacco incidents per PG-13 movie

% of PG-13 movies with smoking

% of all movies with smoking

Sony\|Share of all tobacco impressions delivered to moviegoers

Sony \| Tobacco indicators
Films with smoking		Tobacco incidents average per film		Tobacco impressions millions		Films with brands
Youth-rated	R-rated	Youth-rated	R-rated	Youth-rated	R-rated	Films with brands
41%	80%	10	45	4,192	11,382	5

|Total movies with smoking

|Tobacco incidents by rating

|Tobacco impressions by ratings (billions)

|Tobacco incidents per PG-13 movie

|% of PG-13 movies with smoking

|% of all movies with smoking

Sony\|Share of all tobacco impressions delivered to moviegoers

Sony \| Tobacco indicators
Films with smoking		Tobacco incidents average per film		Tobacco impressions millions		Films with brands
Youth-rated	R-rated	Youth-rated	R-rated	Youth-rated	R-rated	Films with brands
48%	68%	11	38	11,485	18,396	13

|Total movies with smoking

|Tobacco incidents by rating

|Tobacco impressions by ratings (billions)

|Tobacco incidents per PG-13 movie

|% of PG-13 movies with smoking

|% of all movies with smoking

Sony\|Share of all tobacco impressions delivered to moviegoers

Sony \| Tobacco indicators
Films with smoking		Tobacco incidents average per film		Tobacco impressions millions		Films with brands
Youth-rated	R-rated	Youth-rated	R-rated	Youth-rated	R-rated	Films with brands
57%	72%	14	35	31,049	23,102	26