Sony

Sony Corporation (NYSE: SNE)
25 Madison Avenue,
New York,
NY
10010
MPAA member company: 
yes
Film labels: 
Sony Pictures, Sony Classics, Columbia, TriStar, Screen Gems
Other holdings: 
Sony cameras; PlayStation; Xperia smartphones and tablets, Sony televisions and music devices; Sony Music and Sony Pictures Television (production)
Top executive: 
President and CEO Kazuo Hirai
Summary: 
Sony Pictures Entertainment, the movie studio division of Japan-based Sony Corporation, had $8.1 billion in sales in FY 2017 — 12 percent of the parent company’s $67.9 billion revenue. Sony published its first internal policy on tobacco depictions at the end of 2012. Sony films have accounted for 17 percent of all tobacco impressions delivered to US theater audiences since 2002. The share of the company's PG-13 films that show smoking fell below 50% for the first time in 2016. It has also cut back on the display of tobacco brands in its films, with the recent exception of Baby Driver (2017).
Sony|Share of all tobacco impressions delivered to moviegoers
Sony | Tobacco indicators
Films with smoking Tobacco incidents
average per film
Tobacco impressions
millions
Films with brands
Youth-rated R-rated Youth-rated R-rated Youth-rated R-rated
20% 40% 2 4 46 256 1
Sony|Total movies with smoking
Sony|Tobacco incidents by rating
Sony|Tobacco impressions by ratings (billions)
Sony|Tobacco incidents per PG-13 movie
Sony|% of PG-13 movies with smoking
Sony|% of all movies with smoking
Sony|Share of all tobacco impressions delivered to moviegoers
Sony | Tobacco indicators
Films with smoking Tobacco incidents
average per film
Tobacco impressions
millions
Films with brands
Youth-rated R-rated Youth-rated R-rated Youth-rated R-rated
27% 100% 13 143 1,490 5,778 0
Sony|Total movies with smoking
Sony|Tobacco incidents by rating
Sony | Tobacco impressions by ratings (billions)
Sony | Tobacco incidents per PG-13 movie
Sony | % of PG-13 movies with smoking
Sony | % of all movies with smoking
Sony|Share of all tobacco impressions delivered to moviegoers
Sony | Tobacco indicators
Films with smoking Tobacco incidents
average per film
Tobacco impressions
millions
Films with brands
Youth-rated R-rated Youth-rated R-rated Youth-rated R-rated
30% 77% 9 58 1,915 6,670 1
Sony|Total movies with smoking
Sony|Tobacco incidents by rating
Sony | Tobacco impressions by ratings (billions)
Sony | Tobacco incidents per PG-13 movie
Sony | % of PG-13 movies with smoking
Sony | % of all movies with smoking
Sony|Share of all tobacco impressions delivered to moviegoers
Sony | Tobacco indicators
Films with smoking Tobacco incidents
average per film
Tobacco impressions
millions
Films with brands
Youth-rated R-rated Youth-rated R-rated Youth-rated R-rated
40% 80% 10 45 4,207 11,400 5
Sony|Total movies with smoking
Sony|Tobacco incidents by rating
Sony|Tobacco impressions by ratings (billions)
Sony|Tobacco incidents per PG-13 movie
Sony|% of PG-13 movies with smoking
Sony|% of all movies with smoking
Sony|Share of all tobacco impressions delivered to moviegoers
Sony | Tobacco indicators
Films with smoking Tobacco incidents
average per film
Tobacco impressions
millions
Films with brands
Youth-rated R-rated Youth-rated R-rated Youth-rated R-rated
48% 68% 11 38 11,499 18,413 13
Sony|Total movies with smoking
Sony|Tobacco incidents by rating
Sony|Tobacco impressions by ratings (billions)
Sony|Tobacco incidents per PG-13 movie
Sony|% of PG-13 movies with smoking
Sony|% of all movies with smoking
Sony|Share of all tobacco impressions delivered to moviegoers
Sony | Tobacco indicators
Films with smoking Tobacco incidents
average per film
Tobacco impressions
millions
Films with brands
Youth-rated R-rated Youth-rated R-rated Youth-rated R-rated
57% 72% 14 35 31,064 23,119 26
Sony|Total movies with smoking
Sony|Tobacco incidents by rating
Sony|Tobacco impressions by ratings (billions)
Sony|Tobacco incidents per PG-13 movie
Sony|% of PG-13 movies with smoking
Sony|% of all movies with smoking
Film data driven by Thumbs Up! Thumbs Down!, a project of Breathe California