Sony

Sony Corporation (NYSE: SNE)

Address:

25 Madison Avenue,

New York,

10010

MPAA member company:

yes

Film labels:

Sony Pictures, Sony Classics, Columbia, TriStar, Screen Gems

Other holdings:

Sony cameras; PlayStation; Xperia smartphones and tablets, Sony televisions and music devices; Sony Music and Sony Pictures Television (production)

Top executive:

President and CEO Kazuo Hirai

Summary:

Sony Pictures Entertainment, the movie studio division of Japan-based Sony Corporation, had $8.1 billion in sales in FY 2017 — 12 percent of the parent company’s $67.9 billion revenue. Sony published its first internal policy on tobacco depictions at the end of 2012. Sony films have accounted for 17 percent of all tobacco impressions delivered to US theater audiences since 2002. The share of the company's PG-13 films that show smoking fell below 50% for the first time in 2016. It has also cut back on the display of tobacco brands in its films, with the recent exception of Baby Driver (2017).

Pick a time period: Year-to-date|1 yr|3 yrs|5 yrs|10 yrs|Since 2002

Sony\|Share of all tobacco impressions delivered to moviegoers

Sony \| Tobacco indicators
Films with smoking		Tobacco incidents average per film		Tobacco impressions millions		Films with brands
Youth-rated	R-rated	Youth-rated	R-rated	Youth-rated	R-rated	Films with brands
0%	100%	0	9	0	20	0

|Total movies with smoking

|Tobacco incidents by rating

|Tobacco impressions by ratings (billions)

|Tobacco incidents per PG-13 movie

|% of PG-13 movies with smoking

|% of all movies with smoking

Sony\|Share of all tobacco impressions delivered to moviegoers

Sony \| Tobacco indicators
Films with smoking		Tobacco incidents average per film		Tobacco impressions millions		Films with brands
Youth-rated	R-rated	Youth-rated	R-rated	Youth-rated	R-rated	Films with brands
33%	50%	3	29	430	702	1

|Total movies with smoking

|Tobacco incidents by rating

Tobacco impressions by ratings (billions)

Tobacco incidents per PG-13 movie

% of PG-13 movies with smoking

% of all movies with smoking

Sony\|Share of all tobacco impressions delivered to moviegoers

Sony \| Tobacco indicators
Films with smoking		Tobacco incidents average per film		Tobacco impressions millions		Films with brands
Youth-rated	R-rated	Youth-rated	R-rated	Youth-rated	R-rated	Films with brands
27%	73%	8	68	1,920	6,501	1

|Total movies with smoking

|Tobacco incidents by rating

Tobacco impressions by ratings (billions)

Tobacco incidents per PG-13 movie

% of PG-13 movies with smoking

% of all movies with smoking

Sony\|Share of all tobacco impressions delivered to moviegoers

Sony \| Tobacco indicators
Films with smoking		Tobacco incidents average per film		Tobacco impressions millions		Films with brands
Youth-rated	R-rated	Youth-rated	R-rated	Youth-rated	R-rated	Films with brands
39%	81%	11	54	4,301	9,247	4

|Total movies with smoking

|Tobacco incidents by rating

|Tobacco impressions by ratings (billions)

|Tobacco incidents per PG-13 movie

|% of PG-13 movies with smoking

|% of all movies with smoking

Sony\|Share of all tobacco impressions delivered to moviegoers

Sony \| Tobacco indicators
Films with smoking		Tobacco incidents average per film		Tobacco impressions millions		Films with brands
Youth-rated	R-rated	Youth-rated	R-rated	Youth-rated	R-rated	Films with brands
46%	74%	11	39	11,028	18,631	13

|Total movies with smoking

|Tobacco incidents by rating

|Tobacco impressions by ratings (billions)

|Tobacco incidents per PG-13 movie

|% of PG-13 movies with smoking

|% of all movies with smoking

Sony\|Share of all tobacco impressions delivered to moviegoers

Sony \| Tobacco indicators
Films with smoking		Tobacco incidents average per film		Tobacco impressions millions		Films with brands
Youth-rated	R-rated	Youth-rated	R-rated	Youth-rated	R-rated	Films with brands
56%	73%	14	36	31,448	23,585	26