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Sony

Sony Corporation (NYSE: SNE)
MPAA member company: 
yes
Film labels: 
Sony Pictures, Sony Classics, Columbia, TriStar, Screen Gems
Other holdings: 
Sony cameras; PlayStation; Xperia smartphones and tablets, Sony televisions and music devices; Sony Music and Sony Pictures Television (production)
Top executive: 
President and CEO Kazuo Hirai
Summary: 
Sony Pictures Entertainment, the studio division of Japan-based Sony Corporation, contributed $8.9 billion (12%) to the parent company’s $75.2 billion revenue total in 2018. Since 2002, 56 percent of Sony's youth-rated films have featured smoking, the most of any major studio. Sony published its first internal policy on tobacco depictions at the end of 2012. The share of Sony's PG-13 films with smoking dropped below 50%, for the first time, in 2016 but the share of all Sony films with tobacco has since rebounded.
Sony|Share of all tobacco impressions delivered to moviegoers
Sony | Tobacco indicators
Films with smoking Tobacco incidents
average per film		 Tobacco impressions
millions		 Films with brands
Youth-rated R-rated Youth-rated R-rated Youth-rated R-rated
29% 50% 12 197 394 5,605 1
Sony|Total movies with smoking
Sony|Tobacco incidents by rating
Sony|Tobacco impressions by ratings (billions)
Sony|Tobacco incidents per PG-13 movie
Sony|% of PG-13 movies with smoking
Sony|% of all movies with smoking
Sony|Share of all tobacco impressions delivered to moviegoers
Sony | Tobacco indicators
Films with smoking Tobacco incidents
average per film		 Tobacco impressions
millions		 Films with brands
Youth-rated R-rated Youth-rated R-rated Youth-rated R-rated
40% 100% 9 51 458 1,308 0
Sony|Total movies with smoking
Sony|Tobacco incidents by rating
Sony | Tobacco impressions by ratings (billions)
Sony | Tobacco incidents per PG-13 movie
Sony | % of PG-13 movies with smoking
Sony | % of all movies with smoking
Sony|Share of all tobacco impressions delivered to moviegoers
Sony | Tobacco indicators
Films with smoking Tobacco incidents
average per film		 Tobacco impressions
millions		 Films with brands
Youth-rated R-rated Youth-rated R-rated Youth-rated R-rated
35% 73% 8 62 1,283 7,614 2
Sony|Total movies with smoking
Sony|Tobacco incidents by rating
Sony | Tobacco impressions by ratings (billions)
Sony | Tobacco incidents per PG-13 movie
Sony | % of PG-13 movies with smoking
Sony | % of all movies with smoking
Sony|Share of all tobacco impressions delivered to moviegoers
Sony | Tobacco indicators
Films with smoking Tobacco incidents
average per film		 Tobacco impressions
millions		 Films with brands
Youth-rated R-rated Youth-rated R-rated Youth-rated R-rated
33% 83% 9 72 3,152 14,028 2
Sony|Total movies with smoking
Sony|Tobacco incidents by rating
Sony|Tobacco impressions by ratings (billions)
Sony|Tobacco incidents per PG-13 movie
Sony|% of PG-13 movies with smoking
Sony|% of all movies with smoking
Sony|Share of all tobacco impressions delivered to moviegoers
Sony | Tobacco indicators
Films with smoking Tobacco incidents
average per film		 Tobacco impressions
millions		 Films with brands
Youth-rated R-rated Youth-rated R-rated Youth-rated R-rated
44% 80% 11 52 10,478 25,419 13
Sony|Total movies with smoking
Sony|Tobacco incidents by rating
Sony|Tobacco impressions by ratings (billions)
Sony|Tobacco incidents per PG-13 movie
Sony|% of PG-13 movies with smoking
Sony|% of all movies with smoking
Sony|Share of all tobacco impressions delivered to moviegoers
Sony | Tobacco indicators
Films with smoking Tobacco incidents
average per film		 Tobacco impressions
millions		 Films with brands
Youth-rated R-rated Youth-rated R-rated Youth-rated R-rated
55% 74% 14 40 32,301 30,478 27
Sony|Total movies with smoking
Sony|Tobacco incidents by rating
Sony|Tobacco impressions by ratings (billions)
Sony|Tobacco incidents per PG-13 movie
Sony|% of PG-13 movies with smoking
Sony|% of all movies with smoking