Disney

The Walt Disney Company (NYSE: DIS)
500 S. Buena Vista Street 
,
Burbank,
CA
91521-9722
MPAA member company: 
yes
Film labels: 
Disney, Lucasfilm, Marvel, Pixar, Touchstone
Other holdings: 
ABC, ESPN, Disney Channel, A&E, TV/radio stations, cruise line, theme parks worldwide. In December 2017, Disney announced it will acquire 20th Century Fox studio and other 21st Century Fox entertainment divisions.
Top executive: 
CEO Robert Iger
Summary: 
Movies contributed $10 billion (17%) of Disney's $59.4 billion in 2018 sales revenue. The company's tobacco content started to drop in 2005, after Disney adopted a policy 'discouraging' tobacco in its movies and sold its chain-smoking Miramax division. In 2016, Disney strengthened its policy, pledging that no cigarettes will appear in kid-rated films from Disney, Lucasfilm, Marvel and Pixar. However, Disney's purchase of 20th Century Fox studio assets, to be finalized in early 2019, will add hundreds of movies with smoking to Disney's film library.
Disney|Share of all tobacco impressions delivered to moviegoers
Disney | Tobacco indicators
Films with smoking Tobacco incidents
average per film
Tobacco impressions
millions
Films with brands
Youth-rated R-rated Youth-rated R-rated Youth-rated R-rated
0% 0% 0 0 0 0 0
Disney|Total movies with smoking
Disney|Tobacco incidents by rating
Disney|Tobacco impressions by ratings (billions)
Disney|Tobacco incidents per PG-13 movie
Disney|% of PG-13 movies with smoking
Disney|% of all movies with smoking
Disney|Share of all tobacco impressions delivered to moviegoers
Disney | Tobacco indicators
Films with smoking Tobacco incidents
average per film
Tobacco impressions
millions
Films with brands
Youth-rated R-rated Youth-rated R-rated Youth-rated R-rated
0% 0% 0 0 0 0 0
Disney|Total movies with smoking
Disney|Tobacco incidents by rating
Disney | Tobacco impressions by ratings (billions)
Disney | Tobacco incidents per PG-13 movie
Disney | % of PG-13 movies with smoking
Disney | % of all movies with smoking
Disney|Share of all tobacco impressions delivered to moviegoers
Disney | Tobacco indicators
Films with smoking Tobacco incidents
average per film
Tobacco impressions
millions
Films with brands
Youth-rated R-rated Youth-rated R-rated Youth-rated R-rated
4% 0% 0 0 9 0 0
Disney|Total movies with smoking
Disney|Tobacco incidents by rating
Disney | Tobacco impressions by ratings (billions)
Disney | Tobacco incidents per PG-13 movie
Disney | % of PG-13 movies with smoking
Disney | % of all movies with smoking
Disney|Share of all tobacco impressions delivered to moviegoers
Disney | Tobacco indicators
Films with smoking Tobacco incidents
average per film
Tobacco impressions
millions
Films with brands
Youth-rated R-rated Youth-rated R-rated Youth-rated R-rated
6% 0% 3 0 1,077 0 0
Disney|Total movies with smoking
Disney|Tobacco incidents by rating
Disney|Tobacco impressions by ratings (billions)
Disney|Tobacco incidents per PG-13 movie
Disney|% of PG-13 movies with smoking
Disney|% of all movies with smoking
Disney|Share of all tobacco impressions delivered to moviegoers
Disney | Tobacco indicators
Films with smoking Tobacco incidents
average per film
Tobacco impressions
millions
Films with brands
Youth-rated R-rated Youth-rated R-rated Youth-rated R-rated
11% 100% 4 12 9,545 48 1
Disney|Total movies with smoking
Disney|Tobacco incidents by rating
Disney|Tobacco impressions by ratings (billions)
Disney|Tobacco incidents per PG-13 movie
Disney|% of PG-13 movies with smoking
Disney|% of all movies with smoking
Disney|Share of all tobacco impressions delivered to moviegoers
Disney | Tobacco indicators
Films with smoking Tobacco incidents
average per film
Tobacco impressions
millions
Films with brands
Youth-rated R-rated Youth-rated R-rated Youth-rated R-rated
26% 92% 5 48 14,816 3,025 2
Disney|Total movies with smoking
Disney|Tobacco incidents by rating
Disney|Tobacco impressions by ratings (billions)
Disney|Tobacco incidents per PG-13 movie
Disney|% of PG-13 movies with smoking
Disney|% of all movies with smoking