Disney

The Walt Disney Company (NYSE: DIS)
500 S. Buena Vista Street 
,
Burbank,
CA
91521-9722
MPAA member company: 
yes
Film labels: 
Disney, Lucasfilm, Marvel, Pixar, Touchstone
Other holdings: 
ABC, ESPN, Disney Channel, A&E, TV/radio stations, cruise line, theme parks worldwide
Top executive: 
CEO Robert Iger
Summary: 
Movies contributed $9.4 billion (17%) of Disney's $55.6 billion in 2016 revenue. The company's tobacco content started to drop in 2005, after Disney adopted a policy 'discouraging' tobacco in its movies and sold its chain-smoking Miramax division. In 2016, Disney updated its policy, declaring that no cigarettes will pop up in kid-rated films from its Walt Disney, Lucasfilm, Marvel and Pixar labels. Touchstone, which distributed DreamWorks films for years, was left off the list. Disney's last film with smoking was also its last DW film, The Light Between Oceans, rated PG-13 and released in September 2016.
Disney|Share of all tobacco impressions delivered to moviegoers
Disney | Tobacco indicators
Films with smoking Tobacco incidents
average per film
Tobacco impressions
millions
Films with brands
Youth-rated R-rated Youth-rated R-rated Youth-rated R-rated
0% 0% 0 0 0 0 0
Disney|Total movies with smoking
Disney|Tobacco incidents by rating
Disney|Tobacco impressions by ratings (billions)
Disney|Tobacco incidents per PG-13 movie
Disney|% of PG-13 movies with smoking
Disney|% of all movies with smoking
Disney|Share of all tobacco impressions delivered to moviegoers
Disney | Tobacco indicators
Films with smoking Tobacco incidents
average per film
Tobacco impressions
millions
Films with brands
Youth-rated R-rated Youth-rated R-rated Youth-rated R-rated
8% 0% 0 0 9 0 0
Disney|Total movies with smoking
Disney|Tobacco incidents by rating
Disney | Tobacco impressions by ratings (billions)
Disney | Tobacco incidents per PG-13 movie
Disney | % of PG-13 movies with smoking
Disney | % of all movies with smoking
Disney|Share of all tobacco impressions delivered to moviegoers
Disney | Tobacco indicators
Films with smoking Tobacco incidents
average per film
Tobacco impressions
millions
Films with brands
Youth-rated R-rated Youth-rated R-rated Youth-rated R-rated
11% 0% 5 0 1,077 0 0
Disney|Total movies with smoking
Disney|Tobacco incidents by rating
Disney | Tobacco impressions by ratings (billions)
Disney | Tobacco incidents per PG-13 movie
Disney | % of PG-13 movies with smoking
Disney | % of all movies with smoking
Disney|Share of all tobacco impressions delivered to moviegoers
Disney | Tobacco indicators
Films with smoking Tobacco incidents
average per film
Tobacco impressions
millions
Films with brands
Youth-rated R-rated Youth-rated R-rated Youth-rated R-rated
11% 100% 4 4 3,904 2 0
Disney|Total movies with smoking
Disney|Tobacco incidents by rating
Disney|Tobacco impressions by ratings (billions)
Disney|Tobacco incidents per PG-13 movie
Disney|% of PG-13 movies with smoking
Disney|% of all movies with smoking
Disney|Share of all tobacco impressions delivered to moviegoers
Disney | Tobacco indicators
Films with smoking Tobacco incidents
average per film
Tobacco impressions
millions
Films with brands
Youth-rated R-rated Youth-rated R-rated Youth-rated R-rated
12% 100% 4 34 9,638 133 2
Disney|Total movies with smoking
Disney|Tobacco incidents by rating
Disney|Tobacco impressions by ratings (billions)
Disney|Tobacco incidents per PG-13 movie
Disney|% of PG-13 movies with smoking
Disney|% of all movies with smoking
Disney|Share of all tobacco impressions delivered to moviegoers
Disney | Tobacco indicators
Films with smoking Tobacco incidents
average per film
Tobacco impressions
millions
Films with brands
Youth-rated R-rated Youth-rated R-rated Youth-rated R-rated
27% 92% 6 48 14,816 3,025 2
Disney|Total movies with smoking
Disney|Tobacco incidents by rating
Disney|Tobacco impressions by ratings (billions)
Disney|Tobacco incidents per PG-13 movie
Disney|% of PG-13 movies with smoking
Disney|% of all movies with smoking
Film data driven by Thumbs Up! Thumbs Down!, a project of Breathe California