AT&T

AT&T (NYSE: T)
MPAA member company: 
yes
Film labels: 
Warner Bros., New Line, DC Films, HBO Films
Other holdings: 
HBO, TBS, TNT, Cinemax, CNN, Cartoon Network, Adult Swim
Top executive: 
President and CEO Randall L. Stephenson
Summary: 
In 2019, AT&T bought Time Warner for $85 billion and created its new WarnerMedia unit. WarnerMedia adopted a revised version of Warner Bros.' long-standing tobacco depictions policy in late 2018. Between 2007 and 2018, despite its policy, Warner led the industry in tobacco exposures from PG-13 films. That means AT&T has a large library of smoking films it must market safely.
AT&T|Share of all tobacco impressions delivered to moviegoers
AT&T | Tobacco indicators
Films with smoking Tobacco incidents
average per film
Tobacco impressions
millions
Films with brands
Youth-rated R-rated Youth-rated R-rated Youth-rated R-rated
14% 67% 5 46 44 6,326 1
AT&T|Total movies with smoking
AT&T|Tobacco incidents by rating
AT&T|Tobacco impressions by ratings (billions)
AT&T|Tobacco incidents per PG-13 movie
AT&T|% of PG-13 movies with smoking
AT&T|% of all movies with smoking
AT&T|Share of all tobacco impressions delivered to moviegoers
AT&T | Tobacco indicators
Films with smoking Tobacco incidents
average per film
Tobacco impressions
millions
Films with brands
Youth-rated R-rated Youth-rated R-rated Youth-rated R-rated
23% 67% 2 7 217 709 0
AT&T|Total movies with smoking
AT&T|Tobacco incidents by rating
AT&T | Tobacco impressions by ratings (billions)
AT&T | Tobacco incidents per PG-13 movie
AT&T | % of PG-13 movies with smoking
AT&T | % of all movies with smoking
AT&T|Share of all tobacco impressions delivered to moviegoers
AT&T | Tobacco indicators
Films with smoking Tobacco incidents
average per film
Tobacco impressions
millions
Films with brands
Youth-rated R-rated Youth-rated R-rated Youth-rated R-rated
24% 65% 3 25 1,006 9,991 1
AT&T|Total movies with smoking
AT&T|Tobacco incidents by rating
AT&T | Tobacco impressions by ratings (billions)
AT&T | Tobacco incidents per PG-13 movie
AT&T | % of PG-13 movies with smoking
AT&T | % of all movies with smoking
AT&T|Share of all tobacco impressions delivered to moviegoers
AT&T | Tobacco indicators
Films with smoking Tobacco incidents
average per film
Tobacco impressions
millions
Films with brands
Youth-rated R-rated Youth-rated R-rated Youth-rated R-rated
26% 64% 3 37 1,716 13,922 3
AT&T|Total movies with smoking
AT&T|Tobacco incidents by rating
AT&T|Tobacco impressions by ratings (billions)
AT&T|Tobacco incidents per PG-13 movie
AT&T|% of PG-13 movies with smoking
AT&T|% of all movies with smoking
AT&T|Share of all tobacco impressions delivered to moviegoers
AT&T | Tobacco indicators
Films with smoking Tobacco incidents
average per film
Tobacco impressions
millions
Films with brands
Youth-rated R-rated Youth-rated R-rated Youth-rated R-rated
27% 58% 8 33 14,747 23,820 5
AT&T|Total movies with smoking
AT&T|Tobacco incidents by rating
AT&T|Tobacco impressions by ratings (billions)
AT&T|Tobacco incidents per PG-13 movie
AT&T|% of PG-13 movies with smoking
AT&T|% of all movies with smoking
AT&T|Share of all tobacco impressions delivered to moviegoers
AT&T | Tobacco indicators
Films with smoking Tobacco incidents
average per film
Tobacco impressions
millions
Films with brands
Youth-rated R-rated Youth-rated R-rated Youth-rated R-rated
41% 69% 11 33 34,053 44,162 30
AT&T|Total movies with smoking
AT&T|Tobacco incidents by rating
AT&T|Tobacco impressions by ratings (billions)
AT&T|Tobacco incidents per PG-13 movie
AT&T|% of PG-13 movies with smoking
AT&T|% of all movies with smoking