Smokefree Movies Blog

Feb 19, 2015 SGlantz

Three metrics are used to track smoking in movies overall, by rating and by company:

• percentage of films with smoking;
• tobacco incidents per movie (average for all movies and for movies with smoking);
• in-theater tobacco impressions (an index of total exposure from all movie platforms).

Observations for 2013 and 2014 data

• The share of PG-13 movies with smoking (47%) has not changed substantially since 2010, hovering between 40-50%. However, the share...

Feb 19, 2015 SGlantz

Several people have asked for information how much smoking is in Oscar nominated movies this year. My colleague Jonathan Polansky assembled the data, which is available in a downloadable Excel spreadsheet here.

The 2014 set of Oscar-nominated films is somewhat of a departure from recent Oscar years when Oscar-nominated films typically were smokier than movies as a whole. While there are no fewer Oscar-nominated smoking films in absolute numbers, the percentage with smoking is lower...

Feb 18, 2015 SGlantz

Our latest Smokefree Movies ad ran in Variety on February 17, 2015 and will run in Hollywood Reporter on February 25, 2015. It introduces and supports the grassroots campaign for Smokefree Moves, ignited by Reality Check New York and the Ontario Coalition for Smoke-Free Movies,


|| Want the Hollywood studios to rate smoking “R”?
|| Tell them your selfie.

There’s truly power in...

Dec 17, 2014 SGlantz

In September, shareholder advocacy organizations announced that they
were filing shareholder resolutions with the major movie studios
regarding the portrayal of tobacco in youth-rated films (covered by the New York Times). Shareholder concerns stem from publication of the...