Smokefree Movies Blog

Posted: Sep 20, 2016 by jono

The latest re-make of The Magnificent Seven (Sony) is "Rated PG-13 for extended and intense sequences of Western violence, and for historical smoking, some language and suggestive material.” 

“Historical smoking” is an MPAA label applied to a few youth-rated movies...
Posted: Sep 17, 2016 by SGlantz

On September 15, 2016, the defendants filed the final brief responding defending themselves against allegations that their ratings system defrauds the public by representing it as something that parents can rely on to select appropriate movies for their kids. 

Hollywood Reporter published a good story summarizing both sides' arguments, which is available here...

Posted: Sep 14, 2016 by jono

All These Sleepless Nights — Rated R for language and smoking throughout, drug use and some sexuality/graphic nudity. Rating certificate #50675. Source: MPAA Rating Bulletin #2442 (14 September 2016)

Posted: Sep 7, 2016 by jono

Disney has a firm policy about on-screen smoking, except for DreamWorks movies carrying its Touchstone label. 

Detail from The Light Between Oceans poster


Posted: Sep 7, 2016 by SGlantz

The second of our three ads summarizing the Smokefree Movies issue ran yesterday, 6 September 2016, in Variety and Hollywood Reporter.  The first ad summarized the history of Big Tobacco’s relationship with Hollywood and this ad summarizes the science behind the Surgeon General, WHO’s and other authorities’ conclusion that onscreen smoking causes...

Posted: Aug 30, 2016 by jono

A tobacco control advocate passed along this email, dated 30 August 2016:


Subject: Opportunities for e-cigarette companies in TV and film [MARKETING]

We are representing a Hollywood feature film which offers really great featured product placement for an electronic cigarette partner. If you aren’t the primary point we should be speaking with, I’d greatly appreciate your updating me to who is the...

Posted: Aug 22, 2016 by SGlantz

After 7 consecutive weeks of smokefree youth-rated movies, Hollywood falls of the wagon with Viacom’s Florence Foster Jenkins, which has more than 50 tobacco incidents.

It was good while it lasted. 

Posted: Aug 5, 2016 by SGlantz

Despite the fact that the rules under India’s tobacco control law mandate that, “Promotional materials and posters of film and television programmes shall not depict any tobacco products or their usage in any form,” posters for the feature film Dishoom show popular actor John Abraham smoking a cigarette.

This situation echoes the US situation when Hollywood’s inclusion of smoking in television advertisements for movies...

Posted: Aug 4, 2016 by SGlantz

The Indian Ministry of Information and Broadcasting has proposed to completely gut the rule governing smoking in the movies, taking it from a highly visible rule that has been praised around the world and replacing it with a proposal that is almost certain to be ineffective. 

After a long battle, including lawsuits that went to the Supreme Court, the Government of India implemented strong policies to counter the effects of smoking and other tobacco use in movies.

 Now, India’s...

Posted: Aug 3, 2016 by SGlantz

At least this summer the studios aren't selling cigarettes to kids.  This week all of the Top 10 films were smokefree.

This shows two things:

1.  Hollywood can make and sell kids movies without including smoking.

2.  All our work over the years may be having an effect.

It's now time for the studios to finish the job and modernize their rating system by assigning an R for smoking to keep kids movies smokefree.