How rankings are calculated

PRODUCERS, DIRECTORS, WRITERS, FILM EDITORS

Qualification | The person is credited for at least one top-grossing, non-documentary feature film in the specified time period and MPAA rating class.

Score | A person's score depends on three factors: (1) the number of tobacco incidents in the person’s films, if any; (2) how many domestic moviegoers were exposed to these tobacco incidents; and (3) the number of the person's films displaying tobacco brands. Members of a production team working on the same films earn the same score.

Score = (Total tobacco incidents + (Total tobacco impressions / 10 million)) x (1 + (0.25 x Number of films with tobacco brands))

Example | Score = (125 tobacco incidents + (88,777,665 tobacco impressions / 10 million)) x (1 + (0.25 x 2 films with tobacco brands)) = 201

Tables also display

• How many films the person is credited with

• How many of these films featured tobacco imagery

• How many of these films displayed tobacco brands

SMOKEFREE PRODUCERS AND DIRECTORS

Qualification | All of the credited producer or director's top-grossing films were smokefree (no tobacco imagery or references) in the specified time period and MPAA rating class.

Score | A person's ranking depends on the number of smokefree films credited. Within rankings, the producer or director is listed alphabetically.

Tables also display

• How many smokefree films the person is credited with

• Sum total of domestic box office for the credited films

ACTORS

Qualification | The actor is credited for at least two top-grossing, non-documentary feature films in the specified time period and MPAA rating class.

Score | Actors are listed in the database only if they used a tobacco product (or facsimile) on-screen. Unlike others on the production team, an actor is not accountable for all tobacco presence in a film. For these reasons, actors' scores are assessed differently than scores for producers, directors, writers and film editors.

Score = (Number of actor's films x 10) + (Number of films in which actor used one or more actual tobacco brands x 15) + (Sum of paid admissions to films associated with actor / 1 million)

Example | Score = (Smoked in 3 films x 10) + (Used brand in 1 film x 15) + (41.2 million domestic moviegoers saw the films / 1 million) = 86

Tables also display

• How many films the actor has smoked in

• How many films showed the actor using a tobacco brand

• How many people saw these films on domestic theater screens