Take action | Tools & resources

NEW! 2018 WEEK OF ACTION

#HelpOscarQuit | Leading up to the Academy Awards on March 4, 2018, let's push Hollywood to get smoking out of the movies that kids see most. Fact sheets, sample protest letter, Oscar visuals and more! Click the hashtag to learn more...

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TAKE DIRECT ACTION 

Outreach tools | Reach parents, policymakers and the media companies with these up-to-date tools. Check back regularly for new additions.

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ONE-STOP BRIEFING PACKAGE

Smokefree Movies Backgrounder | 2017 | A package of facts, figures and images. Everything you need to put together a powerful letter, handout or petition.

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FROM REALITY CHECK, NEW YORK

Smokefree Media Guide| 2013 | 313 pages | Organizing handbook for New York's statewide Reality Check youth mobilization program. (Consult this page for updated statistics.)

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MORE RESOURCES

Adapt our ads
 
Smokefree Movies ads | 2001-2017 | Adapt or re-brand SFM ads for your group. Use as hand-outs, in newsletters or in paid advertising. Ask us how.

Supplementary fact sheets

Kid-rated films with smoking | 2016-17 | Films with smoking that families should look out for, in theaters or on video.

• Top numbers | 2016 | Four key statistics make the case for the R-rating. Full citations for the research behind the numbers. 

State subsidies for movies with smoking | 2010-2014 | Which states spend more to make movies with smoking than they invest in tobacco prevention? New: Film subsidy data updated weekly

Recent reports

• Smoking in top-grossing US movies | 2016 | More than a decade of data on films with smoking, tobacco incidents, and exposures, with studio track records. Examines the relatonship between film production budgets and tobacco content.

• Smoking in top-grossing US movies | 2015 | Includes a look at smoking in top-grossing indie films and tests how many films with smoking would escape an R-rating because of biographical smoking or depictions of health consequences.

• Smoking in top-grossing US movies | 2014 | Includes the harms and costs from movie smoking, by state, and an update on tobacco brand display in films.

Smoking in top-grossing US movies | 2013 | 2012 | 2011

• Tobacco product placement and its reporting to the Federal Trade Commission 2016 | Tobacco companies did not report millions in product placement spending to the FTC as required, the historical record strongly suggests.

California film subsidies and on-screen smoking: Resolving the policy conflict | 2012 | The state's film tax credits will cost it thousands of tobacco deaths and hundreds of millions in medical costs. 

Film-Flam: How MPAA/NATO movie labels hide the biggest media risk to kids | 2010 | Do the few 'smoking' labels in ratings mean smoking has vanished from movies? Far from it.

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US Centers for Disease Control | Fact sheets
 
• Smoking in the movies, 2016 2015 data | Archived
• Smoking in the movies, 2015 2014 data | Archived
• Smoking in the movies, 2014 | 2013 data | Archived
• Smoking in the movies, 2013 | 2012 data | Archived