Ad 90

Publication(s): 
The Hollywood Reporter, Variety
Date of first publication: 
2012-11-14T00:00:00
Headline: 
"We all have a responsibility to prevent youth from becoming tobacco users." — US CDC
Text: 
We all have a responsibility to prevent youth from becoming tobacco users, and the movie industry has a responsibility to protect our youth from exposure to tobacco use and other pro-tobacco imagery in movies that are produced and rated as appropriate for children and adolescents. Eliminating tobacco imagery in movies is an important step that should be easy to take. — U.S. Centers for Disease Control and Prevention (CDC) November 7, 2012 The film industry has received the same urgent recommendation from the U.S. Surgeon General and two-thirds of the state attorneys general. Now the U.S. Centers for Disease Control and Prevention, recognizing that on-screen smoking causes kids to smoke, has announced that it will regularly track tobacco on screen as a core public health indicator. According to the latest published data, smoking in kid-rated movies is on the rise after five years of decline. What will the CDC’s next report reveal? Adopt the R-rating for tobacco now. U.S. Centers for Disease Control and Prevention. Smoking in movies: A new CDC core indicator. Download at bit.ly/cdc-tracking A message from: American Academy of Pediatrics American Heart Association Legacy American Lung Association American Medical Association Americans for Nonsmokers’ Rights American Public Health Association Campaign for Tobacco-Free Kids Smokefree Movies (smokefreemovies.ucsf.edu)
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