ad 124

Publication(s): 
The Hollywood Reporter and Variety
Date of first publication: 
2018-03-07T00:00:00

See the answers (PDF)
#HelpOscarQuit Campaign Kit | Fact sheets and other resources about smoking in Oscar-listed films

Headline: 
How many Oscar®-listed films show smoking?
Text: 
Smokefree Movies | Ad #124 __________________________ [HEAD] How many Oscar®-listed films show smoking? [ARRAY OF 22 FILMS RELEASED IN 2017 NOMINATED IN MAJOR CATEGORIES FOR 2018 ACADEMY AWARDS] [VERSION 1] Three hints: #1 | 2018 Oscar-listed films featured more than 1,280 tobacco incidents and delivered at least 6.2 billion tobacco impressions to domestic theater audiences. # 2 | Churchill's cigar makes Darkest Hour an easy call. But why do invented smokers outnumber actual smokers in 2018 bio films? #3 | Six Oscar-listed films are rated PG or PG-13. Which three films feature tobacco imagery? ANSWERS at smokefreemovies.ucsf.edu/our_ads [VERSION 2] The answers: #1 | In 2018, 19 of 22 Oscar-listed films featured smoking (86 percent)-up from 60 percent four years ago. # 2 | Oscar-listed "biographical" films average twice as much smoking as other films. No wonder: 88% of smokers in this year's bio films never existed. #3 | Only three Oscar-listed films are smokefree: Beauty and the Beast (PG), Roman J. Israel, Esq. (PG-13) and Star Wars: The Last Jedi (PG-13). If you had to guess which films feature smoking, ask yourself: Is so much smoking on screen overkill? The real answer: Keep smoking out of the movies that young audiences see most, starting June 2018. [TAG] The real winner is…the tobacco industry. Smokefree Movies Smokefreemovies.ucsf.edu Smoking in movies kills in real life. Smokefree Movie policies-the R-rating, anti-tobacco spots, certification of no payoffs, and an end to brand display-are endorsed by the World Health Organization, American Medical Association, American Academy of Pediatrics, American Cancer Society, American Heart Association, American Lung Asso-ciation, Americans for Nonsmokers' Rights, American Public Health Association, Breathe California, Campaign for Tobacco-Free Kids, Los Angeles County Dept. of Public Health, New York State Dept. of Health, New York State PTA, Truth Initiative and many others. This ad is sponsored by Smokefree Movies, UCSF School of Medicine, San Fran-cisco, CA 94143-1390.
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