Ad 100

Publication(s): 
The Hollywood Reporter, Variety
Date of first publication: 
2014-09-23T00:00:00

Visit the US CDC's fact sheet on smoking in movies (22 Aug 2014)

Download key data about the harm to young audiences and the R-rating's benefits

Headline: 
One little letter will save 1 million lives.
Text: 
One little letter will save 1 million lives. It’s official. On August 22, 2014, the U.S. Centers for Disease Control and Prevention (CDC) reported: “Because of exposure to smoking in movies, 6.4 million children alive today will become smokers, and 2 million of these children will die prematurely from diseases caused by smoking... “Giving an R rating to future movies with smoking would be expected to reduce the number of teen smokers by nearly 1 in 5 and prevent one million deaths from smoking among children alive today.” Health professionals and public polls agree: All future films with tobacco imagery should be R-rated, with two categorical exceptions: • If they portray actual people who actually smoked (as in documentaries and biographical dramas) or • If they unambiguously depict the serious health consequences of tobacco use. The only questions left: How soon will the U.S. film industry start saving a million lives? Why not now?
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