Third of all UK shows watched by kids reference smoking

Joe Mellor | The London Economic (08/14/18)
A study of the five national free-to-air stations found it occurred in one in three prime time programmes – and nearly one-in-ten (8%) adverts or trailers. Channel 5 was the biggest offender. The study published in Tobacco Control found the amount of tobacco content has hardly changed in five years – including before the watershed. For instance it is seen in about a third of soap operas, chat shows and news and current affairs programmes, around four-in-ten documentaries and drams, half of comedies and two-in-three cartoons – mainly The Simpsons. Read more...