Sen. Markey leads call to minimize depictions of smoking in kid-rated movies

Giselle Barry | US Senate (06/04/18)
“Although the evidence connecting smoking imagery to youth smoking initiation is strong, MPAA has yet to take meaningful action to discourage tobacco imagery in films or effectively warn viewers and parents of tobacco’s presence in a movie,” write the Senators in their letter to MPAA Chairman and CEO Charles Rivkin. “Our nation’s dramatic decline in youth tobacco use is a tremendous achievement, but on-screen depictions remain a threat to this progress and threaten to re-normalize tobacco use in our society. We cannot afford to lose any ground in this area.” Read more...