Can movie ratings really stop teens from smoking?

Dorri Olds | The Fix (01/12/18)
“Tobacco companies used to pay studios, directors [and] actors for product placement on the screen,” said [Erika] Sward [of the American Lung Association]. “We know that was one of the ways that the tobacco industry directly marketed their products, many of which were aimed at young people. That was prior to the Master Settlement Agreement with the tobacco companies in 1998, but we still do see a great deal of tobacco use in the movies and on screen. It was way back in 1964 [that] the Surgeon General concluded that smoking causes lung cancer.” Read more...