News | Release

2017

Leading health groups demand film industry give R rating to movies that depict smoking

| Truth Initiative Newsroom (29 Aug 2017)
The letter was signed by the largest-ever coalition of health leaders to unite behind this critical issue, including medical organizations that represent more than 630,000 doctors – the American Academy of Pediatrics, the American Academy of Family Physicians, the American College of Physicians, the American Congress of Obstetricians and Gynecologists, and the American Medical Association. Read more...

Leading health groups demand film industry give R rating to movies that depict smoking

| American Cancer Society (29 Aug 2017)
"Most smokers are enticed into nicotine addiction as children, and the American film industry must take assertive action now to ensure that our kids are not lured into using this uniquely lethal product by depictions of smoking in major motion pictures." Read more...

Leading health groups demand film industry give R rating to movies that depict smoking

| American Lung Association (29 Aug 2017)
"The U.S. Surgeon General has concluded that exposure to onscreen smoking such as in movies causes young people to start smoking," said National President and CEO of the American Lung Association Harold P. Wimmer. "To help protect our youth from smoking-related disease and a lifetime of tobacco addiction, the American Lung Association supports giving an R rating to all movies with instances of smoking in them. This is a commonsense step that will save lives." Read more...

Almost all Emmy-nominated series feature smoking

| Truth Initiative (28 Jul 2017)
This year’s batch of Emmy-nominated shows may be celebrating the chance to compete for television’s top prize, but almost all the finalists in the comedy and drama categories are losing when it comes to public health. All—except one—feature characters smoking. Read more...

Renewed trend in tobacco scenes disturbing

Nancy Brown | American Heart Association (7 Jul 2017)
"Easier access, coupled with a growing number of tobacco images in film, means more and more young people will be put at risk of a lifetime addiction, disease and possibly an early death," said American Heart Association president Nancy Brown. Read more...

Tobacco use in youth-rated movies still a problem?

Truth Initiative | Truth Initiative Newsroom (6 Jul 2017)
The CDC determined that giving an R rating to movies with tobacco content would prevent 1 million tobacco deaths among children and teens alive today. Read more...

Smoking increases dramatically

Elizabeth Fernandez | UCSF (6 Jul 2017)
Progress stalled six years ago, new study finds. Read more...

CDC: 1 in 4 youth-rated movies show smoking

Melissa Jenco | AAP News (6 Jul 2017)
“Unless the film industry acts to keep smoking out of youth-rated movies, millions more will be influenced to smoke, resulting in tobacco-induced cancers, heart and lung disease, or stroke,” said American Academy of Pediatrics President Fernando Stein, M.D., FAAP. Read more...

The glitz, the glam and the cigarettes

| Ontario Lung Association (23 Feb 2017)
The Oscars remind us that kids and teens in Ontario have a much higher exposure to onscreen tobacco imagery than those in the United States, due to different rating systems. This year, out of 15 Oscar nominations in major categories that show smoking, only two of them have an 18A rating in Ontario, while eight are rated R in the US. Read more...

2016

Hollywood still struggling to quit smoking in youth films

Editors | Truth Initiative (7 Apr 2016)
'We should not allow movies to be advertising vehicles for big tobacco,' said Truth CEO Robin Koval. Read more...