News | Release

2020

Smoking on India's streaming video platforms

| HRIDAY (India) (27 May 2020)
A study in India of tobacco content in streaming content popular with urban adolescents and young adults (15-24) found that seven in ten of the video series featured smoking. Four of the seven series with smoking showcased actual tobacco brands, including Camel, Salem, Newport and Marlboro. None of the series with smoking (including from Netflix and Amazon) comply with India's rules requiring health warnings and other protective measures. Peer-reviewed abstract of original research at https://tobaccocontrol.bmj.com/content/early/2020/03/09/tobaccocontrol-2019-055360.full. Read more...

Streaming consumption rises during Covid-19

Nielsen | Nielsen (22 Apr 2020)
We also saw streaming of non-linear content increase across all age groups in Nielsen’s 56 largest metered markets during March 2020. With most schools closed across the country, younger demographics experienced the largest growth, with more than 60% increases between the weeks of March 2 and March 23 across all markets. Among persons 2+ streaming increased 57% in Local People Meter (LPM) markets and 46% in Set-Meter markets. And persons 25-54 showed similar gains. Read more...

Streaming services flouting India’s regulations banning tobacco imagery in all media

BMJ Newsroom | BMJ (9 Apr 2020)
Stronger enforcement needed, while WHO guidelines should be updated, say researchers. Read more...

Just as tobacco advertising causes teen smoking, exposure to alcohol ads causes teens to drink

Rachel Harrison | NYU (24 Feb 2020)
[The authors] found that, in every aspect studied, the influence of tobacco and alcohol advertising on teens were analogous. For instance, both tobacco and alcohol companies have used mascots in advertisements (e.g., Joe Camel, the Budweiser frogs), which research shows are easily recognized and trusted by children. In addition, both tobacco and alcohol companies use or have used movies, television, and sporting events as opportunities for advertising and product placement, with studies showing that exposure to smoking and drinking increases the risk for youth initiation. Read more...

2019

Attorney General Becerra co-leads bipartisan coalition of 43 Attorneys General urging video streaming industry to protect young viewers from tobacco

| CA Dept of Justice (7 Aug 2019)
California Attorney General Xavier Becerra and Nebraska Attorney General Doug Peterson today led a bipartisan coalition of 43 attorneys general in urging the streaming industry to limit tobacco use in their video content. Due to the growing use of tobacco products amongst teens, the attorneys general urge the streaming industry to take proactive steps to protect the lives of young viewers. Read more...

State AGs ask streaming industry to protect young viewers from tobacco imagery

Allison Gilmore | NAAG (7 Aug 2019)
The National Association of Attorneys General (NAAG) sent letters to leading U.S. streaming services, encouraging the industry to adopt business practices that protect young viewers from tobacco imagery in video content. Letters were sent to Amazon.com, Apple, AT&T, CBS Corporation, Comcast Corporation, Discovery, The Walt Disney Company, Google, Netflix, Sony, Lionsgate, Viacom, and Walmart. Read more...

Kids widely exposed to smoking in movies

Univ. of Toronto | Science Daily (24 Jul 2019)
More than half of the top-grossing movies in Ontario in the past 16 years featured smoking, according to University of Toronto researchers with the Ontario Tobacco Research Unit -- and most of these films were rated as acceptable for youth. Read more...

Dramatic Increase In smoking imagery In shows popular with young people

Truth Initiative | Yahoo Finance (3 Jul 2019)
The report is released as millions of teens prepare to watch the season three premiere of "Stranger Things," which, for the second year in a row, is the worst offender. The show had a 44% increase in smoking from season one (182) to season two (262) and in its first two seasons, tobacco was depicted in every episode. Read more...

Health groups call on Disney to separate Vice Media and PMI

| Truth Initiative (25 Apr 2019)
A coalition of eight national and international health organizations today urged The Walt Disney Company (Disney) to require its partner network, Vice, to terminate its relationship with Philip Morris International, the world’s largest manufacturer and seller of cigarettes. Read more...

Senators query media companies on smoking

| Senator Markey (17 Apr 2019)
“Both film and television continue to expose children and adolescents to tobacco content conclusively proven to cause physical harm to young viewers,” write the Senators in their letters. “Indeed, the recent survey of tobacco content in the streaming series most popular among young viewers suggests that smoking levels in TV-MA rated shows are comparable to R-rated films and the levels in the TV-14 shows are comparable to PG-13 films.” Read more...

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