News | Release


Bipartisan coalition of Attorneys General urge creative community to protect young viewers from tobacco imagery

| NAAG (5 Oct 2020)
The National Association of Attorneys General (NAAG) is urging the five creative Guilds involved in producing and developing streamed movies and programs to take action to protect young viewers from tobacco imagery. Read more...

Pervasive tobacco imagery in popular shows poses new threat, making youth more prone to e-cigarette use

| Truth Initiative (1 Sep 2020)
Exposure to smoking imagery through episodic [TV] programming triples a young person’s chances of vaping initiation. Read more...

Vaping linked to COVID-19 risk in teens and young adults

Erin Digitale | Stanford Medicine (11 Aug 2020)
Among young people who were tested for the virus that causes COVID-19, the research found that those who vaped were five to seven times more likely to be infected than those who did not use e-cigarettes. Read more...

Smoking on India's streaming video platforms

| HRIDAY (India) (27 May 2020)
A study in India of tobacco content in streaming content popular with urban adolescents and young adults (15-24) found that seven in ten of the video series featured smoking. Four of the seven series with smoking showcased actual tobacco brands, including Camel, Salem, Newport and Marlboro. None of the series with smoking (including from Netflix and Amazon) comply with India's rules requiring health warnings and other protective measures. Peer-reviewed abstract of original research at Read more...

Streaming consumption rises during Covid-19

Nielsen | Nielsen (22 Apr 2020)
We also saw streaming of non-linear content increase across all age groups in Nielsen’s 56 largest metered markets during March 2020. With most schools closed across the country, younger demographics experienced the largest growth, with more than 60% increases between the weeks of March 2 and March 23 across all markets. Among persons 2+ streaming increased 57% in Local People Meter (LPM) markets and 46% in Set-Meter markets. And persons 25-54 showed similar gains. Read more...

Streaming services flouting India’s regulations banning tobacco imagery in all media

BMJ Newsroom | BMJ (9 Apr 2020)
Stronger enforcement needed, while WHO guidelines should be updated, say researchers. Read more...

Just as tobacco advertising causes teen smoking, exposure to alcohol ads causes teens to drink

Rachel Harrison | NYU (24 Feb 2020)
[The authors] found that, in every aspect studied, the influence of tobacco and alcohol advertising on teens were analogous. For instance, both tobacco and alcohol companies have used mascots in advertisements (e.g., Joe Camel, the Budweiser frogs), which research shows are easily recognized and trusted by children. In addition, both tobacco and alcohol companies use or have used movies, television, and sporting events as opportunities for advertising and product placement, with studies showing that exposure to smoking and drinking increases the risk for youth initiation. Read more...


Attorney General Becerra co-leads bipartisan coalition of 43 Attorneys General urging video streaming industry to protect young viewers from tobacco

| CA Dept of Justice (7 Aug 2019)
California Attorney General Xavier Becerra and Nebraska Attorney General Doug Peterson today led a bipartisan coalition of 43 attorneys general in urging the streaming industry to limit tobacco use in their video content. Due to the growing use of tobacco products amongst teens, the attorneys general urge the streaming industry to take proactive steps to protect the lives of young viewers. Read more...

State AGs ask streaming industry to protect young viewers from tobacco imagery

Allison Gilmore | NAAG (7 Aug 2019)
The National Association of Attorneys General (NAAG) sent letters to leading U.S. streaming services, encouraging the industry to adopt business practices that protect young viewers from tobacco imagery in video content. Letters were sent to, Apple, AT&T, CBS Corporation, Comcast Corporation, Discovery, The Walt Disney Company, Google, Netflix, Sony, Lionsgate, Viacom, and Walmart. Read more...

Kids widely exposed to smoking in movies

Univ. of Toronto | Science Daily (24 Jul 2019)
More than half of the top-grossing movies in Ontario in the past 16 years featured smoking, according to University of Toronto researchers with the Ontario Tobacco Research Unit -- and most of these films were rated as acceptable for youth. Read more...