News | Opinion


How we can effectively protect teens from e-cigarette addiction

Greg Simon | Thrive Global (9 Jan 2020)
…the e-cigarette industry knows that 50 years of proving smoking causes cancer means little to an 18-year-old who doesn’t know what Vietnam was. Not to mention that smoking in movies — a topic I worked on with Vice President Gore in the ’90s — has actually gotten worse since then. Read more...


Can Netflix changes decrease youth smoking initiaton?

Nancy Berk | Forbes (10 Jul 2019)
Smoking imagery appears to be common place on streaming services, part of the artistic license that some associate with depictions of cool, aloof, stressed or compulsive personality traits. But the data regarding the impact of tobacco imagery in films and television on adolescent and young adult behavior speaks volumes. The bottom line—young people exposed to smoking and tobacco imagery via film and television are more likely to start using tobacco. Read more...


Where there's smoke, there's no fire

Chris Ferguson | NY Daily News (11 Dec 2018)
Our results suggest that watching movie smoking accounts for about half a percent of the variance in teen smoking. Or, put another way, predicting what teens will smoke by only knowing what movies they watch is little better than a coin toss. Read more...

A report says shows on streaming services depict lots of smoking, but what can be done?

Alia Stearns | Uproxx (25 May 2018)
Obviously, the industry is aware of the problem, so what’s left but for them to do something about it? Read more...

Hollywood and Big Tobacco

Stanton Glantz | San Francisco Chronicle (1 May 2018)
Fox was the studio closest to Big Tobacco...Last year, Fox Searchlight Pictures released a biopic of Billie Jean King, who served on Philip Morris’ board for five years. Philip Morris used women’s tennis to push Virginia Slims to young women. Read more...

Can movie ratings really stop teens from smoking?

Dorri Olds | The Fix (12 Jan 2018)
“Tobacco companies used to pay studios, directors [and] actors for product placement on the screen,” said [Erika] Sward [of the American Lung Association]. “We know that was one of the ways that the tobacco industry directly marketed their products, many of which were aimed at young people. That was prior to the Master Settlement Agreement with the tobacco companies in 1998, but we still do see a great deal of tobacco use in the movies and on screen. It was way back in 1964 [that] the Surgeon General concluded that smoking causes lung cancer.” Read more...


Dear Hollywood: Smoking deserves an 'R' rating

Nancy Brown | Huffington Post (20 Sep 2017)
Movies are entertainment, an escape from reality. The best films make us laugh and cry; we come away feeling more alive. Yet the facts show that movies can lead to real deaths, too. So to everyone in Hollywood involved in the ratings system, the choice is yours. Which side do you want to be on? Read more...

American Cancer Society, public health groups call forR rating

| Healio (6 Sep 2017)
“Most smokers are enticed into nicotine addiction as children, and the American film industry must take assertive action now to ensure that our kids are not lured into using this uniquely lethal product by depictions of smoking in major motion pictures," said Gary Reedy, CEO of the American Cancer Society. Read more...

When A-list celebrities become unpaid spokespeople for the tobacco industry

Robin Koval | PR Week (8 Aug 2017)
The fashion and entertainment industries seem stubbornly and dangerously stuck in the past as they fall back on old stereotypes, says Truth Initiative's CEO. Read more...

India: Films that show drinking to be certified as 'A'

Rakesh Mehar | The News Minute (26 Jul 2017)
Since Pahlaj Nihalani took over as chief of [India's] Central Board for Film Certification (CBFC), it seems that not a week goes by without the board creating some new controversy. The latest controversial proposal from the CBFC is to certify a film as 'Adult' if it has characters lighting up a cigarette or drinking on screen. Read more...