News | Opinion

2017

Dear Hollywood: Smoking deserves an 'R' rating

Nancy Brown | Huffington Post (20 Sep 2017)
Movies are entertainment, an escape from reality. The best films make us laugh and cry; we come away feeling more alive. Yet the facts show that movies can lead to real deaths, too. So to everyone in Hollywood involved in the ratings system, the choice is yours. Which side do you want to be on? Read more...

American Cancer Society, public health groups call forR rating

| Healio (6 Sep 2017)
“Most smokers are enticed into nicotine addiction as children, and the American film industry must take assertive action now to ensure that our kids are not lured into using this uniquely lethal product by depictions of smoking in major motion pictures," said Gary Reedy, CEO of the American Cancer Society. Read more...

When A-list celebrities become unpaid spokespeople for the tobacco industry

Robin Koval | PR Week (8 Aug 2017)
The fashion and entertainment industries seem stubbornly and dangerously stuck in the past as they fall back on old stereotypes, says Truth Initiative's CEO. Read more...

India: Films that show drinking to be certified as 'A'

Rakesh Mehar | The News Minute (26 Jul 2017)
Since Pahlaj Nihalani took over as chief of [India's] Central Board for Film Certification (CBFC), it seems that not a week goes by without the board creating some new controversy. The latest controversial proposal from the CBFC is to certify a film as 'Adult' if it has characters lighting up a cigarette or drinking on screen. Read more...

Princess Leia ultimately killed by the real Darth Vader

Stuart Kreisman | Vancouver (BC) Sun (3 Jan 2017)
The U.S. Surgeon General has concluded that...simple movie ratings changes could reduce the number of teen smokers by nearly one in five (18 per cent), and prevent one million deaths from smoking among U.S. children alive today. In Canada, the ratings systems are even worse, with 86 per cent of movies featuring tobacco use being youth-rated Read more...

2016

Guest op-ed: A smoke-free scene

Brooklyn borough president Eric Adams | Brooklyn Reporter (17 Nov 2016)
The solution is an “R” rating for all movies that contain tobacco imagery. The Centers for Disease Control and Prevention says that giving an “R” rating to future movies with tobacco would be expected to reduce the number of teen smokers by nearly one in five and prevent one million deaths from smoking among children alive today. Read more...

In the fight against tobacco, advocates shouldn't send free speech up in smoke

Alyssa Rosenberg | The Washington Post (11 May 2016)
The debate about smoking and the movies raises important questions about the history of government regulation of the movies, the ability of an industry to regulate itself, and the best ways to advocate for changes to what we see on our movie screens. Read more...

Why should Hollywood quit smoking?

Robbie Collin | The Telegraph (1 Apr 2016)
California's anti-smoking lobby wants Hollywood to give up cigarettes. But what's so wrong with stars who light up the screen? Read more...

Why does Hollywood glorify smoking...?

Rush Limbaugh | The Rush Limbaugh Show (6 Jan 2016)
Now, you would think that if Hollywood was really serious about it, a bunch of liberals interested in public health, that they would not make any movies with anybody smoking. So what's up? Read more...

2015

We've come a long way, but not far enough

David Bly | Times Colonist (British Columbia) (12 Sep 2015)
Smoking portrayed on movie screens had considerable influence in persuading people to smoke. The message was overt and powerful — cool, sophisticated, tough, savvy people smoked. Read more...