Remember Me (2010)

Remember Me | PG-13 | Lionsgate: 2010
Robert Pattinson, fresh off the popular Twilight series, plays a young man whose many struggles include smoking. He smokes in a Central Park play area, he smokes in his father's World Trade Center office, and he smokes Camels in a bathtub. Transgressive but attractive, Pattinson's character embodies the "datable bad boy" type exploited in many movies—and multinational cigarette campaigns.