Smoke Free Movies has launched a series of print advertisements in Variety and other publications. This advertisement first ran on April 27, 2010 in The Hollywood Reporter and Variety.

One in a Series

Fifty producers, twenty films, nine studios, one brand of cigarettes.

Since 2007, Marlboro has maintained its ranking as the highest-profile tobacco brand on screen. The Philip Morris USA brand has appeared or been mentioned in twenty top box office films, a third of them rated PG-13. Philip Morris documents show that the tobacco giant used to buy its way on screen. We now challenge these producers to sign a no-payoffs affidavit.

[List of producers, films and distributors or parent companies:]

Tyler Perry, Reuben Cannon I Can Do Bad All by Myself (PG-13) Lionsgate

Sandra Bullock, Mary McLaglan All About Steve (PG-13) News Corp.

Lloyd Philips, Charles Roven, Richard Suckle The International (R) Sony

Jack L. Murray My Bloody Valentine (R) Lionsgate

Luc Besson Taken (PG-13) News Corp.

Robbie Brenner, Mark Canton, Ryan Kavanaugh, Tucker Tooley A

Perfect Getaway (R) Universal (Comcast)

Nancy Juvonen He’s Just Not That Into You (PG-13) Time Warner

Kathryn Bigelow, Mark Boal, Greg Shapiro The Hurt Locker (R) Summit

Stuart Cornfeld, Eric McLeod, Ben Stiller Tropic Thunder (R) DreamWorks

Christian Colson Slumdog Millionaire (R) News Corp.

Lucas Foster, Erwin Stoff Street Kings (R) News Corp.

Guymon Casady, Dane Cook, Adam Herz, Doug Johnson, Barry Katz, Gregory Lassans, Josh Shader, Brian Volk-Weiss My Best Friend’s Girl (R) Lionsgate

Michael Costigan, Bridget Johnson, Michael London, Bruna Papandrea Smart People (R) Disney

Greg O’Connor Pride and Glory (R) Time Warner

Tim Bevan, Eric Fellner Definitely, Maybe (PG-13) Universal (Comcast)

J.J. Abrams, Bryan Burk Cloverfield (R) Viacom

Stephanie Allain, John Singleton Black Snake Moan (R) Viacom Gary Goetzman, Tom Hanks Charlie Wilson’s War (R) Universal (Comcast)

Simon Fields, Jennifer Lopez Feel the Noise (PG-13) Sony

Avi Arad, Michael De Luca, Gary Foster, Steven Paul Ghost Rider (PG-13) Sony

For a list of tobacco brand appearances of interest to the California Attorney General’s office, see smokefreemovies.ucsf.edu/problem/brand_id.

Smoke Free Movies
Smokefreemovies.ucsf.edu

Smoking in movies kills in real life. Smoke Free Movie policies—the R-rating, certification of no payoffs, anti-tobacco spots, and an end to brand display—are endorsed by the World Health Organization, American Medical Association, AMA Alliance, American Academy of Pediatrics, American Heart Association, American Legacy Foundation, American Lung Association, Americans for Nonsmokers’ Rights, American Public Health Association, Campaign for Tobacco-Free Kids, LA County Dept. of Health Services, New York State Dept. of Health, New York State PTA, and many others. Visit our web site or write: Smoke Free Movies, UCSF School of Medicine, San Francisco, CA 94143-1390.