Free Movies has launched a series of print advertisements
in Variety and other publications. This advertisement
first ran on March 8, 2010 in The Hollywood Reporter
in a Series
Since 1997, California adolescents have had a perfect
record picking Hollywood’s winner and losers.
(Now you try.)
For thirteen years, Sacramento-area
teens have hosted the Hackademy Awards. The event spotlights
two movies every year. A blockbuster that helped enrich
the tobacco industry (thumbs down). And a popular film
that left audiences physically unharmed (thumbs up).
For the past two decades, most wide-release
films featured tobacco. But the balance has been steadily
shifting. In 2009, for the first time, 51% of films
were 100% smokefree.
At left are 24 past Hackademy winners.
Twelve pushed smoking; twelve did not. Mark your ballot
which was which. If you can’t recall, maybe smoking
clichés aren’t really crucial to youth-rated
Smoking or Smokefree?
As Good As It Gets
Curious Case of Benjamin Button
Live Free and Die Hard (Die Hard 4.0)
Rules of Engagement
She’s All That
There’s Something About Mary
What Happens in Vegas
Wild Wild West
Make your picks. Answers online.
Check your smoking/smokefree ballot
at www.smokefreemovies.ucsf.edu/ourads. To see who won
the 2009 Hackademy Awards, presented by Breathe California,
Smoke Free Movies
Smoking in movies kills in real life.
Smoke Free Movie policies—the R-rating, certification
of no payoffs, anti-tobacco spots, and an end to brand
display—are endorsed by the World Health Organization,
American Medical Association, AMA Alliance, American
Academy of Pediatrics, American Heart Association, American
Legacy Foundation, American Lung Association, Americans
for Nonsmokers’ Rights, American Public Health
Association, Campaign for Tobacco-Free Kids, LA County
Dept. of Health Services, New York State Dept. of Health,
New York State PTA, and many others. Visit our web site
or write: Smoke Free Movies, UCSF School of Medicine,
San Francisco, CA 94143-1390.