Smoke Free Movies has launched a series of print advertisements in Variety and other publications. This advertisement first ran in Variety on April 11, 2007.

The letter that Dan Glickman failed to answer last Thursday.

To: Motion Picture Association of America
From: Thirty-one state Attorneys General
Date: May 1, 2007

“Each time a member of the industry releases another movie that depicts smoking, it does so with the full knowledge of the harm it will bring to children who watch it...

“Eliminate the depiction of tobacco smoking from films accessible to children and youth...

“There is simply no justification for further delay.”

[CAPTION]

On May 1, the Attorneys General asked the U.S. film industry to make
real changes. Not PR gestures. America is still waiting for an answer.

[SIGNATURES]

Jay E. Berkelhamer, D, FAAP
President
American Academy of Pediatrics

Cass Wheeler
CEO
American Heart Association

Cheryl Healton, Dr.P.H.
President & CEO
American Legacy Foundation

John L. Kirkwood
President & CEO
American Lung Association

William G. Plested III, MD
President
American Medical Association

Nita Maddox
President
AMA Alliance

Cynthia Hallett, MPH
Executive Director
Americans for Nonsmokers’ Rights

Matthew L. Myers
President
Campaign for Tobacco Free Kids

Stanton A. Glantz, PhD
UCSF Professor of Medicine Director, Smoke Free Movies

Read full letter at www.smokefreemovies.ucsf.edu/actnow/encourage_ags.html. Smoke Free Movies, UCSF School of Medicine, Box 1390, San Francisco CA 94143-1390 | movies@medicine.ucsf.edu

[Note: “Last Thursday,” on publication date, referred to May 10, the date the MPAA released its material on movie smoking.]

Read the MPAA letter to Attorneys General (Oct 2006), Harvard's presentation to MPAA (Feb 2007)., the Attorneys General challenge to the MPAA, and the MPAA's anemic response (May 2007).