Eighty-third ad in series

Publication: Variety and Hollywood Reporter
Date First Published: January 18, 2012
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Eighty-second ad in series

Publication: State Legislatures
Date First Published: January 1, 2012
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Click here for CDC report.

Eighty-first ad in series

Publication: Variety and Hollywood Reporter
Date First Published: September 27, 2011
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Click here for a detailed fact-check of MPAA's claims about smoking and the movies.

Eightieth ad in series

Publication: Variety and Hollywood Reporter
Date First Published: August 23, 2011
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Seventy-ninth ad in series

Publication: Variety and Hollywood Reporter
Date First Published: July 19, 2011
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Download the CDC report.
Company key: A=Time Warner, B=Comcast, C=Disney, D=Viacom, E=News Corporation, F=Sony, I=Independents

Seventy-eighth ad in series

Publication: Variety and Hollywood Reporter
Date First Published: May 4, 2011
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Seventy-seventh ad in series

Publication: State Legislatures
Date First Published: May 1, 2011
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Seventy-sixth ad in series

Publication: Variety and Hollywood Reporter
Date First Published: February 23, 2011
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Seventy-fifth ad in series

Publication: Variety and Hollywood Reporter
Date First Published: February 2, 2011
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Seventy-fourth ad in series

Publication: State Legislatures
Date First Published: January, 2011
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Seventy-third ad in series

Publication: Variety
Date First Published: December 21, 2010
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Seventy-second ad in series

Publication: Variety and Hollywood Reporter
Date First Published: November 3, 2010
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Click here for report published in the US Centers for Disease Control and Prevention Morbidity and Mortality Weekly Report.

Seventy-first ad in series

Publication: Hollywood Reporter and Variety
Date First Published: August 24, 2010
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Click here for report published in the US Centers for Disease Control and Prevention Morbidity and Mortality Weekly Report.

Seventieth ad in series

Publication: Hollywood Reporter and Variety
Date First Published: July 1, 2010
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Click here for report on MPAA/NATO film labels.

Sixty-ninth ad in series

Publication: Hollywood Reporter and Variety
Date First Published: April 27, 2010
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Click here for a sample no payoffs affidavit.

List of tobacco brand appearances through 2009

Peer-reviewed reports on the US film industry's long collaboration with the tobacco industry, from the Hollywood's golden years to the modern product placement era. (More)

Sixty-eighth ad in series

Publication: Hollywood Reporter and Variety
Date First Published: March 8, 2010
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Click here for answers to the smoking movie quiz. Pure chance says you'll get half right.

New! Updated Studio Scorecards on movie smoking.

Sixty-seventh ad in series

Publication: Hollywood Reporter and Variety
Date First Published: January 12, 2010
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Learn more about how taxpayers subsidize movies that promote smoking.

Click here to read a letter about Avatar from major health organizations to News Corp.

See smoking image from Avatar

Sixty-sixth ad in series

Publication: Variety and New York Times
Date First Published: December 1, 2009
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Sixty-fifth ad in series

Publication: State Legislatures
Date First Published: November 20, 2009
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Read the study

Learn more about how taxpayers subsidize movies that promote smoking.

Sixty-fourth ad in series

Publication: Variety
Date First Published: November 10, 2009
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Updated Version: Hollywood Reporter
Date Published: October 26, 2010 (PDF)

Read the study

Learn more about how taxpayers subsidize movies that promote smoking.

Sixty-third ad in series

Publication: Variety
Date First Published: September 1, 2009
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Read the study

Sixty-second ad in series

Publication: Variety
Date First Published: June 2, 2009
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Read the WHO report

Sixty-first ad in series

Publication: Variety
Date First Published: May 5, 2009
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Learn more about tobacco trends in U.S. films.

MPAA lobbies for loophole in smokefree workplace bill.

Sixtieth ad in series

Publication: Variety
Date First Published: March 10, 2009
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Learn more about tobacco brand display in U.S. films.

Fifty-ninth ad in series

Publication: Variety
Date First Published: February 20, 2009
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Download Breathe California and UCSF (2009) Smoking Presentation Trends in U.S. Movies 1991-2008

Download list of smoking Oscar films.

Fifty-eighth ad in series

Publication: Variety
Date First Published: January 27, 2009
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Download US National Cancer Institute (2008) Monograph 19: The Role of the Media in Promoting and Reducing Tobacco Use.

Fifty-seventh ad in series

Publication: Variety
Date First Published: December 9, 2008
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Read the 1988 agreement to place Philip Morris brand in Bond film, License to Kill. Includes diagram for Lark cigarette pack rigged as a prop bomb detonator.

Learn how this campaign fit into Philip Morris' efforts to open the Japanese market.

Fifty-sixth ad in series

Publication: Variety
Date First Published: September 29, 2008
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See more of the ads and secret deals and read the study.

Updated version published in Hollywood Reporter on February 2, 2010

Fifty-fifth ad in series

Publication: Roll Call
Date First Published: August 27 and September 2, 2008
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Fifty-fourth ad in series

Publication: Variety
Date First Published: July 30, 2008
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Publication: Variety
Date First Published: June 4, 2008
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Read the report

Publication: Variety
Date First Published: April 10, 2008 (and again on July 15, after six studios announced that they were adding anti-smoking spots to youth-rated DVDs).
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Publication: Variety
Date First Published: March 25, 2008
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Publication: Variety
Date First Published: February 19, 2008
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Publication: Variety
Date First Published: January 15, 2008
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Read the new research on American children and German adolescents.

Publication: Variety
Date First Published: December 18 , 2007
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This ad is based on a review of the first six months of MPAA tobacco ratings, from May to November, 2007. Download the report.

Publication: Variety
Date First Published: November 6 , 2007
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Correction: In preparing this material, an arithmetic error led to a substantial underestimate of PG-13 tobacco impressions May-October 2006 and the conclusion that PG-13 tobacco impressions had tripled in May-October 2007, compared to the same period the year before. 2007 PG-13 impressions for these months, which were correctly reported, actually were slightly lower than in 2006. We regret the error. A correction was published in 48th Smoke Free Movies ad.

Publication: Variety
Date First Published: July 13, 2007
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Read the Senators' letter.

Publication: Variety
Date First Published: June 12, 2007
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Publication: Variety
Date First Published: May 15 , 2007
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MPAA letter to Attorneys General (Oct 2006)
Harvard presentation to MPAA (Feb 2007)
AGs' challenge to MPAA (May 2007)
MPAA's anemic response (May 2007)
AG's call MPAA's bluff (June 2007)

Publication: Variety
Date First Published: April 11 , 2007
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MPAA letter to Attorneys General (Oct 2006)
Harvard presentation to MPAA (Feb 2007)

Publication: Variety
Date First Published: February 21, 2007
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Publication: Variety
Date First Published: February 13, 2007
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Read the full survey.

Publication: Variety
Date First Published: December 18, 2006
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Senator Robert Kennedy's address to the First World Conference on Tobacco and Health, New York City, September 12, 1967

Watch part of the speech: Windows Media | Quick Time | Real Media | Google Video

Publication: Variety
Date First Published: November 27, 2006
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More commentary on PM's campaign

Publication: Variety
Date First Published: September 12, 2006
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Screen Out! Parents' Campaign

Publication: Variety
Date First Published: July 12, 2006
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Publication: National PTA 119th Annual Convention Program
Date First Published: June 23 , 2006
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Screen Out! Parents' Campaign

Publication: Variety
Date First Published: June 6, 2006
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Publication: Variety
Date First Published: April 25 , 2006
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Publication: Variety
Date First Published: March 6, 2006
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Publication: Variety
Date First Published: February 27, 2006
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Read the study

Publication: Variety
Date First Published: December 13 , 2005
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Read the original source documents:
Top quote, bottom quote.

Publication: Variety and New York Times
Date First Published: November 7 and 18, 2005
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Read the study

Publication: Variety
Date First Published: October 31, 2005
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Publication: Bus shelters during Toronto International Film Festival
Date First Published: September, 2005
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Publication: Screen (India)
Date First Published: August 17 , 2005
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Publication: National PTA 109th Annual Convention Program
Date First Published: June 22, 2005
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Publication: New York Times
Date First Published: October 6, 2004
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How many of these companies'
movies include smoking?

Learn more about shareholders efforts.

Publication: Variety
Date First Published: September 13, 2004
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Contact Dan Glickman at the MPAA!

Publication: Variety
Date First Published: September 29, 2003
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Thank the Attorneys General and encourage them to press the MPAA to rate smoking movies "R"

Publication: Variety
Date First Published: June 25, 2003
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Read the research behind the ad...

Sixteenth ad in series

Learn how they did it.

Publication: New York Times
Date First Published: May 23, 2003
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Publication: Variety
Date First Published: May 7, 2003
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Fifteenth ad in series

NEW! Complete 2002 studio rankings and a smoking survey of 2002 films now being released on video and DVDhere.

Publication: Variety
Date First Published: March 24, 2003
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Fourteenth ad in series

Publication: New York Times
Date First Published: January 27, 2003
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Publication: Variety
Date First Published: January 27, 2003
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Thirteenth ad in series

Publication: New York Times
Date First Published: November 20, 2002
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Publication: Variety
Date First Published: December 11, 2002
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Twelfth ad in series

Publication:Variety
Date First Published: October 30, 2002
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Eleventh ad in series

Publication: New York Times
Date First Published: September 3, 2002
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Publication: Variety
Date First Published: September 4, 2002
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Tenth ad in series

Publication: Variety
Date First Published: June 26, 2002
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Ninth ad in series

Publication: New York Times
Date First Published: June 10, 2002
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Publication: Variety
Date CENSORED: June 10, 2002

Publication: The Hollywood Reporter
Date CENSORED: June 12, 2002

Eighth ad in series

Publication: New York Times
Date First Published: March 20, 2002
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Publication: Variety
Date First Published: March 20, 2002
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Revised Version
Date First Published: July 1, 2002
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Click here to email Hollywood media moguls