Smoke Free Movies has launched a series of print advertisements
in the Daily Variety and other publications.
This advertisement first ran on November 6, 2007.
In preparing this material, an arithmetic error led
to a substantial underestimate of PG-13 tobacco impressions
May-October 2006 and the conclusion that PG-13 tobacco
impressions had tripled in May-October 2007, compared
to the same period the year before. 2007 PG-13 impressions
for these months, which were correctly reported, actually
were slightly lower than in 2006. We regret the error.
A correction was published in the 48th Smoke Free
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