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How we can effectively protect teens from e-cigarette addiction

Greg Simon | Thrive Global (9 Jan 2020)
…the e-cigarette industry knows that 50 years of proving smoking causes cancer means little to an 18-year-old who doesn’t know what Vietnam was. Not to mention that smoking in movies — a topic I worked on with Vice President Gore in the ’90s — has actually gotten worse since then. Read more...


Netflix is ad free, but it isn't brand free

Tiffany Hsu | The New York Times (16 Dec 2019)
Tide Pod shout-outs onscreen. Flirtatious exchanges with companies on Twitter. Netflix may not run ads, but it has become a coveted marketing platform. [See Smokefree Movies' blog on cigarette brand display in Netflix' TV-14 "Stranger Things" fantasy series, at and our detailed September 2019 ad at — Editor] Read more...

From ‘Joker’s’ violence to ‘Little Women’s’ personal depths, directors share their visions

Mark Olsen Amy Kaufman | Los Angeles Times (9 Dec 2019)
After admitting to chain-smoking, ['Joker' director Todd] Phillips noted that his nicotine habit paled in comparison to that of [Joaquin] Phoenix, who “smokes more than Humphrey Bogart.” “I used to Juul, and I had to stop Juul-ing before I directed because I knew I wouldn’t stop,” interjected [director Greta] Gerwig, referring to the vape device. “I knew I’d be talking to an actor and Juul-ing the whole time.” Read more...

Weekly Wonder: More than double the smoking scenes in PG-13 rated top-grossing movies compared to in 2010

Anna Stjernquist | BU News Service (22 Nov 2019)
Despite the U.S. Surgeon General’s conclusion that there is a causal relationship between depictions of smoking in movies and the initiation of smoking among young persons, on-screen smoking in movies is still increasing. Read more...

Officials say tobacco use in top-grossing movies has increased

Ronnie Das | WLNS-TV Lansing (8 Nov 2019)
One of the CDC recommendations is giving movies with tobacco incidents an R rating to eliminate tobacco product imagery from youth-rated films. Read more...

China censors films and TV series that have "too many" smoking scenes

Tracy You | Daily Mail (7 Nov 2019)
China has vowed to clamp down on films and TV series that have 'too many' smoking scenes in a bid to keep its youngsters away from cigarettes. The country's central government has ordered its entertainment censors to increase its screening efforts on productions that show their characters puffing away. SFM note: The Nov. 7. 2019, policy interpretation breaks no new ground in discouraging on-screen smoking. What's new is that it positions smokefree media as part of China's major multi-sectoral, teen-centered tobacco control initiative. For an initial translation, see: Read more...

Smoking scenes in movies — particularly PG-13 ones — have soared in recent years

Susan Perry | MinnPost (4 Nov 2019)
This is a hugely discouraging finding. As the CDC researchers point out, research has shown that the more often young people are exposed to onscreen images of smoking, the greater the likelihood they will take up smoking themselves. Read more...

Smoking on screen has increased by 120% in PG-13 movies

Emily Rolen | PhillyVoice (1 Nov 2019)
Despite a causal relationship between depictions of smoking in movies and initiation, smoking in film is steadily increasing... Read more...

Tobacco use in PG-13 movies is up

| NBC News (1 Nov 2019)
A new government study reveals tobacco use in PG-13 movies has increased 120% over the past decade. The large majority of those scenes were in biographical dramas, but most characters who actually used tobacco were fictional. The Surgeon General has said watching smoking in movies may lead youth to begin smoking themselves. Read more...

On-screen smoking in PG-13 films has doubled since 2010, CDC says

Scottie Andrew | CNN (1 Nov 2019)
The number of times tobacco use appeared on-screen in PG-13 films jumped 120% between 2010 and 2018, according to a new US Centers for Disease Control and Prevention report. The findings come as skyrocketing e-cigarette use erased previous years' progress in ending youth dependence on tobacco. Read more...