"Adoption of [the R-rating] would ensure continued progress toward reducing tobacco incidents in youth-rated films…
“[A]ntitobacco ads are recommended for showing before movies that depict smoking. Other recommended policies include certifying no payments for depicting tobacco use and ending depiction of tobacco brands…
“In addition, almost all states offer movie producers subsidies…State and local health departments could work with state policy makers to harmonize their state movie subsidy programs with their tobacco-control programs by limiting eligibility for subsidies to tobacco-free movies.”
-
CDC
MMWR, July 15, 2011
Now, it's Hollywood's turn.
Key to identify the companies in the CDC's MMWR report on movie smoking:
A=Time Warner, B=Comcast (Universal), C=Disney, D=Viacom
(Paramount), E=News Corporation, F=Sony, I=Independents
