Relativity

9242 Beverly Blvd., Suite 300,
Beverly Hills,
CA
90210
Parent company: 
Independents
MPAA member company: 
no
Film labels: 
Relativity, Rogue
Other holdings: 
Have included music, digital media, sports agency, M3/Relativity (clothing), Relativity Education (workshops), Madvine (product placement)
Top executive: 
Co-CEO Ryan Kavanaugh
Summary: 
Brokering hedge fund and bank investments in slates of studio films since 2004, Relativity became a producer-distributor in its own right in 2010. Relativity acquired the Rogue label from Universal, sealed a production deal with Netflix, and developed co-productions in China and India. After a seven-month detour through Chapter 11, Relativity re-emerged from bankruptcy in March 2016 with film financing from Maple Leaf Capital Group and a new co-CEO, Dana Brunetti.
Relativity|Share of all tobacco impressions delivered to moviegoers
Relativity | Tobacco indicators
Films with smoking Tobacco incidents
average per film
Tobacco impressions
millions
Films with brands
Youth-rated R-rated Youth-rated R-rated Youth-rated R-rated
0% 0% 0 0 0 0 0
Relativity|Total movies with smoking
Relativity|Tobacco incidents by rating
Relativity|Tobacco impressions by ratings (billions)
Relativity|Tobacco incidents per PG-13 movie
Relativity|% of PG-13 movies with smoking
Relativity|% of all movies with smoking
Relativity|Share of all tobacco impressions delivered to moviegoers
Relativity | Tobacco indicators
Films with smoking Tobacco incidents
average per film
Tobacco impressions
millions
Films with brands
Youth-rated R-rated Youth-rated R-rated Youth-rated R-rated
100% 0% 10 0 20 0 0
Relativity|Total movies with smoking
Relativity|Tobacco incidents by rating
Relativity | Tobacco impressions by ratings (billions)
Relativity | Tobacco incidents per PG-13 movie
Relativity | % of PG-13 movies with smoking
Relativity | % of all movies with smoking
Relativity|Share of all tobacco impressions delivered to moviegoers
Relativity | Tobacco indicators
Films with smoking Tobacco incidents
average per film
Tobacco impressions
millions
Films with brands
Youth-rated R-rated Youth-rated R-rated Youth-rated R-rated
100% 0% 10 0 105 0 0
Relativity|Total movies with smoking
Relativity|Tobacco incidents by rating
Relativity | Tobacco impressions by ratings (billions)
Relativity | Tobacco incidents per PG-13 movie
Relativity | % of PG-13 movies with smoking
Relativity | % of all movies with smoking
Relativity|Share of all tobacco impressions delivered to moviegoers
Relativity | Tobacco indicators
Films with smoking Tobacco incidents
average per film
Tobacco impressions
millions
Films with brands
Youth-rated R-rated Youth-rated R-rated Youth-rated R-rated
55% 71% 10 16 311 332 1
Relativity|Total movies with smoking
Relativity|Tobacco incidents by rating
Relativity|Tobacco impressions by ratings (billions)
Relativity|Tobacco incidents per PG-13 movie
Relativity|% of PG-13 movies with smoking
Relativity|% of all movies with smoking
Relativity|Share of all tobacco impressions delivered to moviegoers
Relativity | Tobacco indicators
Films with smoking Tobacco incidents
average per film
Tobacco impressions
millions
Films with brands
Youth-rated R-rated Youth-rated R-rated Youth-rated R-rated
52% 80% 9 17 544 1,317 4
Relativity|Total movies with smoking
Relativity|Tobacco incidents by rating
Relativity|Tobacco impressions by ratings (billions)
Relativity|Tobacco incidents per PG-13 movie
Relativity|% of PG-13 movies with smoking
Relativity|% of all movies with smoking
Relativity|Share of all tobacco impressions delivered to moviegoers
Relativity | Tobacco indicators
Films with smoking Tobacco incidents
average per film
Tobacco impressions
millions
Films with brands
Youth-rated R-rated Youth-rated R-rated Youth-rated R-rated
54% 79% 12 18 1,093 1,619 4
Relativity|Total movies with smoking
Relativity|Tobacco incidents by rating
Relativity|Tobacco impressions by ratings (billions)
Relativity|Tobacco incidents per PG-13 movie
Relativity|% of PG-13 movies with smoking
Relativity|% of all movies with smoking
Film data driven by Thumbs Up! Thumbs Down!, a project of Breathe California