AT&T

AT&T (NYSE: T)
MPAA member company: 
yes
Film labels: 
Warner Bros., New Line, DC Films, HBO Films
Other holdings: 
HBO, TBS, TNT, Cinemax, CNN, Cartoon Network, Adult Swim
Top executive: 
President and CEO Randall L. Stephenson
Summary: 
In 2019, AT&T bought Time Warner for $85 billion and created its new WarnerMedia unit. WarnerMedia adopted a revised version of Warner Bros.' long-standing tobacco depictions policy in late 2018. Between 2007 and 2018, despite its policy, Warner led the industry in tobacco exposures from PG-13 films. That means AT&T has a large library of smoking films it must market safely.
AT&T|Share of all tobacco impressions delivered to moviegoers
AT&T | Tobacco indicators
Films with smoking Tobacco incidents
average per film
Tobacco impressions
millions
Films with brands
Youth-rated R-rated Youth-rated R-rated Youth-rated R-rated
100% 100% 8 11 34 115 0
AT&T|Total movies with smoking
AT&T|Tobacco incidents by rating
AT&T|Tobacco impressions by ratings (billions)
AT&T|Tobacco incidents per PG-13 movie
AT&T|% of PG-13 movies with smoking
AT&T|% of all movies with smoking
AT&T|Share of all tobacco impressions delivered to moviegoers
AT&T | Tobacco indicators
Films with smoking Tobacco incidents
average per film
Tobacco impressions
millions
Films with brands
Youth-rated R-rated Youth-rated R-rated Youth-rated R-rated
14% 80% 5 43 44 6,639 1
AT&T|Total movies with smoking
AT&T|Tobacco incidents by rating
AT&T | Tobacco impressions by ratings (billions)
AT&T | Tobacco incidents per PG-13 movie
AT&T | % of PG-13 movies with smoking
AT&T | % of all movies with smoking
AT&T|Share of all tobacco impressions delivered to moviegoers
AT&T | Tobacco indicators
Films with smoking Tobacco incidents
average per film
Tobacco impressions
millions
Films with brands
Youth-rated R-rated Youth-rated R-rated Youth-rated R-rated
27% 78% 4 28 294 7,462 1
AT&T|Total movies with smoking
AT&T|Tobacco incidents by rating
AT&T | Tobacco impressions by ratings (billions)
AT&T | Tobacco incidents per PG-13 movie
AT&T | % of PG-13 movies with smoking
AT&T | % of all movies with smoking
AT&T|Share of all tobacco impressions delivered to moviegoers
AT&T | Tobacco indicators
Films with smoking Tobacco incidents
average per film
Tobacco impressions
millions
Films with brands
Youth-rated R-rated Youth-rated R-rated Youth-rated R-rated
26% 72% 3 36 1,602 13,001 3
AT&T|Total movies with smoking
AT&T|Tobacco incidents by rating
AT&T|Tobacco impressions by ratings (billions)
AT&T|Tobacco incidents per PG-13 movie
AT&T|% of PG-13 movies with smoking
AT&T|% of all movies with smoking
AT&T|Share of all tobacco impressions delivered to moviegoers
AT&T | Tobacco indicators
Films with smoking Tobacco incidents
average per film
Tobacco impressions
millions
Films with brands
Youth-rated R-rated Youth-rated R-rated Youth-rated R-rated
30% 62% 9 35 14,765 23,367 5
AT&T|Total movies with smoking
AT&T|Tobacco incidents by rating
AT&T|Tobacco impressions by ratings (billions)
AT&T|Tobacco incidents per PG-13 movie
AT&T|% of PG-13 movies with smoking
AT&T|% of all movies with smoking
AT&T|Share of all tobacco impressions delivered to moviegoers
AT&T | Tobacco indicators
Films with smoking Tobacco incidents
average per film
Tobacco impressions
millions
Films with brands
Youth-rated R-rated Youth-rated R-rated Youth-rated R-rated
42% 70% 11 32 34,087 44,590 30
AT&T|Total movies with smoking
AT&T|Tobacco incidents by rating
AT&T|Tobacco impressions by ratings (billions)
AT&T|Tobacco incidents per PG-13 movie
AT&T|% of PG-13 movies with smoking
AT&T|% of all movies with smoking