Smokefree Movies Blog

Oct 16, 2017 SGlantz

Ontario gets set for its tobacco endgame.

In early 2017, Ontario's Minister of Health and Long-Term Care established the Executive Steering Committee for the Modernization of Smoke-Free Ontario to “make recommendations that are: grounded in evidence and best practices, culturally appropriate, responsive to priority issues, and...

Oct 3, 2017 jono

Major US media companies' films have recruited millions of kids to smoke

Do you know where your money is? On October 3, 2017, San Francisco-based nonprofit As You Sow released Tobacco Free Funds, a free online tool that uncovers how much of...

Sep 12, 2017 jono

Graphic with the legend, "E-cigs edge on screen"

Johnny Depp ignited the first Hollywood e-cigarette in The Tourist (Sony, PG-13) in late 2010. Since then, nearly two dozen films grossing just under $1 billion at the domestic box office have depicted e-cigs (see...

Aug 27, 2017 jono

The countdown has begun. One little letter "R" will save one million lives.

On Friday 25 August 2017, seventeen leading U.S. health organizations demanded that the six US media companies whose major studios govern the film rating...

Aug 13, 2017 jono

Click the lightbulb

1) Media coverage continues to be impressive. But over the years, it has been ten times easier to get coverage from major newspapers and magazines than from the major media companies' broadcast networks or affiliate stations. (...

Jul 28, 2017 jono

We've gotten anecdotal reports of more smoking in TV shows, but a shocker from Truth Initiative® reports that all but one of this year's drama or comedy series nominated for Emmy Awards feature smoking.


Jul 13, 2017 jono

The CDC's latest report on smoking in movies, released 6 July 2017, sparked coverage by media outlets from the BBC (UK) to Xinhua (China).

80% of Americans get their news on their phones

Original stories ran on CNN and in the Daily Mail...

Jul 5, 2017 sfm_admin
Hollywood studios made progress against on-screen smoking before 2010 but then stalled, the CDC reports in its journal of public health threats, MMWR (6 July 2017). "Had the trend established from 2005 to 2010 continued, all youth-rated films would have been smokefree by 2015," the CDC observes.         


Jun 8, 2017 sfm_admin

Scrubbing the surface

On June 6, 2017 Sony announced it is bundling "clean" versions of movies with the original "rated" versions sold through iTunes, Vudu and FandangoNow. Sony...

Jun 5, 2017 sfm_admin

Countdown to 2018

In a two-page statement published in The Hollywood Reporter and Variety, Smokefree Movies’ national partners demand that the Motion Picture Association of America R-rate any movie with smoking submitted for a film rating after June 1, 2018.

The partners’ statement reviews the 15-year...