Philip Gendall, Janet Hoek, Richard Edwards, and I just published "Effect of Exposure to Smoking in Movies on Young Adult Smoking in New Zealand" in PLOS One. This paper showed that 18-25 year olds in New Zealand were affected by exposure to on-screen smoking just as youth around the world are, with people who saw more smoking being more likely to smoke....
Smokefree Movies Blog
Exposure to onscreen smoking in movies in New Zealand accounts for greater fraction of smoking than in USA
Direct evidence of tobacco product placement and smoking behavioral placement in French movies
Prepared by Pascal Diethelm, president, OxyRomandie
Since the early 1990s, France has one of the strictest tobacco advertising bans in the world. The Loi Évin (law named after Claude Évin, the French minister of health who drafted the law) adopted in 1991 introduced a comprehensive ban of tobacco advertising, promotion and sponsorship, making France compliant with the...
Kori Titus and her colleagues invited me to attend the annual Hackademy Awards where the high school students present awards to the best and worst movies for smoking.
It was a great event and an honor to meet the kids (and grownups) whose hard work has been the key data behind the global Smoke Free Movies effort.
Dr. Robert Schwartz from Ontario Canada has prepared a wonderful short video explaining how we can be so certain that smoking in movies causes kids to smoke and why the R rating (18A in Canada) will save lives and money.
Check it out here.
National class-action lawsuit filed against Hollywood for negligently rating movies with smoking PG/ PG-13
Ever since we launched the Smoke Free Movies campaign in March 2001, I have been wondering when there would be a lawsuit against the MPAA and the major studios it represents for continuing to allow smoking in movies it rates as suitable for youth.
On February 25, 2016 the inevitable happened.
A national class-action lawsuit was filed against the Motion Picture Association of America (MPAA),...
New paper shows that Atty Gen efforts to get smoking out of movies worked, but there is more for them to do
Matthis Morgenstern and colleagues just published “Did limits on payments for tobacco placements in US movies affect how movies are made?” in Tobacco Control. They answered the question “yes.”
Specifically, they found that there was a big drop in screen time devoted to smoking after the state attorneys general included...
After Leonardo DiCaprio publicly used an e-cigarette at the Screen Actors Guild awards ceremony, the American Lung Association publicly criticized him, which was reported by the celebrity website TMZ, the Dolby Theater where the Oscars are held announced that their ceremony would be smokefree, including e-cigarettes. (Full story...
The MPAA just announced that Hail, Caesar! — the new Coen Bros. film opening nationally on Friday 5 February 2016 — has been rated “PG-13 for some suggestive content and smoking."
The film is distributed by Universal Pictures (Comcast).
The MPAA began adding “smoking” descriptors – small-print labels – to its ratings of a small fraction of wide-release movies with tobacco imagery in 2007. Through 2014, 88 percent of top-grossing, youth-rated films with smoking carried...
WHO's release of its report Smoke-free movies: From evidence to action (3rd edition) on 1 February 2016 has been covered by media outlets from India to Ireland. A selection of news articles, including responses from the Motion Picture Association of America (MPAA) and the British Board of Film Classification (BBFC):
WHO details recommendation: Films showing smoking scenes should be given adult ratings (R in the USA) to protect children from tobacco addiction
On 1 February, 2016 the World Health Organization released the following statement.
Films showing smoking scenes should be rated to protect children from tobacco addiction
The World Health Organization is calling on governments to rate movies that portray tobacco use in a bid to prevent children and adolescents from starting to smoke cigarettes and use other forms of tobacco.
Movies showing use of tobacco products have enticed...