Smokefree Movies Blog

Apr 23, 2015 SGlantz

Jonathan R. Polansky, Kori Titus, Renata Atayeva, and I just released our analysis of smoking in 2014 films. The full report is available at


From 2002 to 2014, the share of youth-rated (G/PG/PG-13) films with tobacco imagery fell by nearly half, from 68% to 36%. However, almost half of PG-13 films still featured tobacco imagery in 2014. There has been no...

Apr 13, 2015 SGlantz

In mid-June, Time Warner (who owns Warner Bros) will become the first major movie studio to hold a shareholder vote on a Smoke Free
Movies proposal. As soon as Time Warner’s proxy ballot is released in late April, every share of stock in the company becomes one vote. At Time Warner’s annual meeting of shareholders in mid-June, there will be a presentation about the proposal, and the company will announce preliminary vote totals. This historic vote comes...

Mar 23, 2015 SGlantz

After the exchange between Professor Stanton Glantz and Disney CEO Bob Iger in which Mr. Iger said that the studios did not control MPAA ratings policy, the four health groups that last met with the MPAA wrote Iger confirming to him that the MPAA had said that the studios are the policymakers. The MPAA just implements the policy.

Disney, along with the 5 other major studios, make up the MPAA Board of Directors.

Here is their letter:

March 18, 2015

Robert Iger...

Mar 14, 2015 SGlantz

At the shareholders' meeting, Mr. Iger said, "we are extending our policy to prohibit smoking in movies across the board, Marvel, Lucas, Pixar, Disney films...". This list does not include Touchstone, which is the Disney brand that has released most of the Disney movies with smoking.

First, we need to clarify whether this was just an inadvertent omission and that the policy will include all Disney brands (i.e., across the board) or whether it just applies to the bands that Iger...

Mar 13, 2015 SGlantz

It's worth carefully reading what Disney CEO Bob Iger and their General Counsel said about smoking in movies and the MPAA at their annual meeting:

The Walt Disney Company Annual Meeting, San Francisco, March 12, 2015

Official audio recording available at

(Time 53 min: 12 sec) Gina Intinarelli: My name is Gina [Intinarelli-]...

Mar 13, 2015 SGlantz

Yesterday (March 12, 2015) Dr. Gina Intinarelli, a cardiothoracic nurse from UCSF and I attended the Walt Disney Corp.  annual meeting.   During the question and answer period, Gina told Disney CEO and Chairman of the Board Robert Iger of the thousands of patients with heart disease and cancer she had care for, that virtually all of these people started smoking as kids, and that the US Surgeon General had concluded that exposure to smoking onscreen caused kids to start smoking.  She pointed...

Feb 28, 2015 berreanb

(top) These volunteer teen movie reviewers with Breathe California of Sacramento-Emigrant Trails’ Thumbs Up! Thumbs Down! power the global effort to get smoking out of kid-rated movies. Here they pose for a group shot at the Feb. 21 Hackademy Awards. While keeping the spotlight on Hollywood’s treatment of tobacco, the “Hacks” have also morphed into a popular dance party where teens from throughout Sacramento learn first hand about the issue, and what they can do about it.


Feb 21, 2015 SGlantz

This just out from our colleagues at Breathe California:

SACRAMENTO, Calif. Feb. 21, 2015 — A California movie awards show this weekend brought out the stars who highlight the issue that Hollywood can still hook kids on tobacco, but along with the bad news also came some good news at the 20th annual Hackademy Awards in Sacramento.

The stars at this Feb. 21 red-carpet gala were more than 40 teen volunteers at the 20th Annual Hackademy Awards, produced by Breathe California of...

Feb 19, 2015 SGlantz

Three metrics are used to track smoking in movies overall, by rating and by company:

• percentage of films with smoking;
• tobacco incidents per movie (average for all movies and for movies with smoking);
• in-theater tobacco impressions (an index of total exposure from all movie platforms).

Observations for 2013 and 2014 data

• The share of PG-13 movies with smoking (47%) has not changed substantially since 2010, hovering between 40-50%. However, the share...

Feb 19, 2015 SGlantz

Several people have asked for information how much smoking is in Oscar nominated movies this year. My colleague Jonathan Polansky assembled the data, which is available in a downloadable Excel spreadsheet here.

The 2014 set of Oscar-nominated films is somewhat of a departure from recent Oscar years when Oscar-nominated films typically were smokier than movies as a whole. While there are no fewer Oscar-nominated smoking films in absolute numbers, the percentage with smoking is lower...