PG-13 film based on YA novel features e-cigs

After disappearing from the screen in 2018, e-cigarettes are back — with a vengeance — in the 2019 PG-13 film After. Breathe California reports that four college-age characters use e-cigs fourteen times in this story of “self-discovery and sexual awakening" (Deadline).

The actors involved are:

  • Pia Mia (22)
  • Inanna Sarkis (25)
  • Samual Larsen (27)
  • Khadijha Red Thunder (24)

The MPAA has rated After "PG-13 for sexual content and some college partying." Since e-cigs debuted on screen in 2010, more than three quarters of films with e-cigs have been R-rated.

Early in IMDbPro.com's synopsis of After, a college freshman's mother complains that the room where her roommate vapes "reeks of weed." Ordinarily, drug use earns a movie an R-rating from the MPAA, while more than half of films with tobacco use are youth-rated.

Mia, Sarkis and After's screenwriter Susan McMartin are represented by United Talent Agency (UTA). UTA also represents Offspring Entertainment, one of the film’s production companies. In turn, Offspring has deals with New Line Cinema and Warner Horizon Television, both now part of AT&T’s WarnerMedia. Larsen, Red Thunder and the film’s director, Jenny Gage, are managed by Industry Entertainment.

Offspring Entertainment picked up the rights to After from Paramount in 2014. Scripts were re-written between 2014 and 2017. The final film was released in April 2019 by small indie company Aviron. After appeared first on Wattpad. Simon and Schuster is issuing the YA novel in e-book and trade paperback worldwide.

Stories of e-cigarette product placement in movies have circulated since at least 2014 (example).

Have you read After? Is there vaping in the novels?

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